Experience

Transcom Digital

• Bangladesh
• Retail
• 1 - 100 Employee

• Category Head

  • Dec 2021 - Present

  - Develop overall product strategy of the category - Product pricing and promotion - Portfolio management - New brand introduction - Achive topline and bottomline target - Optimize procurement - Industry trend and consumer behavior analysis - Target setting and roll out - Planogram and marchandising management - Leverage omni and B2B channel capacity - Coordinate with operational, marketing communication, finance, suply chain and service team - Maintain strong relationship with principals - Train up the team Show less



Transcom Electronics Limited

• Bangladesh
• Computers and Electronics Manufacturing
• 200 - 300 Employee

• AGM Marketing

  • Oct 2019 - Dec 2021

  • Planning and implementing marketing strategies. • Prepare annual budgets for the brand. • Drive and ensure top line and bottom line target • Directing and overseeing the marketing team. • Guide channel heads (Retail and Distribution) to work on focus areas • Creating and maintaining a strong relationship with key accounts. • Understanding and analyzing the marketing performance metrics. • Performing detailed research on the competitors. • Identifying the prospective customers. • Working closely with cross functional team. • Advising to develop innovative advertising, public relations, social media, and events. • Staying updated about recent trends in the marketing industry • Strong relationship with principal • Policy formulation to smoothening the business process • Market mapping and set expansion target to gain expected market share Show less



Rahimafrooz Distribution Limited

• Bangladesh
• Wholesale
• 1 - 100 Employee

• Marketing Manager

  • May 2017 - Sep 2019

  Core Responsibilities: Developing marketing strategies Planning yearly marketing campaign Implementing promotional campaigns  Creating different marketing materials Handling a large number of Dealers Achievements:• Engaged 400 Tyre dealers around the country • Marketed a large volume per month which is worth of 15 Crore.• Successfully launched Apollo Motorcycle Tyre in BD

• Product Manager-Tyre

  • Jun 2011 - Apr 2017

  Core Responsibilities: Prepared & implemented business plans Planned, budgeted and implemented events & promotions  Trained & developed sales teams  Analyzed market research & conducted customer retention Achievements:• Engaged 350 Tyre dealers & 50 key customers around the country • Marketed a large volume per month which is worth of 13 Crore.• Established Indian TBR & PCR in Bangladesh market with overcoming the negativity of the people.• Reached 2nd position with newly launched Indian brand within 5 years. Show less

• Market Development Manager

  • Jul 2009 - May 2011

  Core Responsibilities: Formulated market development strategies Conducted market development programs  Planned effective & balanced distribution channel  Maintained a very good public relations Achievement:• Increased 30% market share of Dunlop PCR • Reactivated 25% customers through effective sales meetings



ITOCHU International Inc.

• United States
• International Trade and Development
• 200 - 300 Employee

• Market Analyst

  • May 2003 - Mar 2009

  Core Responsibilities:  Formulated marketing strategies  Participated in different automotive fair  Maintained balanced distribution & availability of brand  Managed distributors and conducted research surveys Achievement: • Increased market share of Bridgestone Tyre to 20% from 7% • Successfully launched ‘Techno 370’ consumer promotion Core Responsibilities:  Formulated marketing strategies  Participated in different automotive fair  Maintained balanced distribution & availability of brand  Managed distributors and conducted research surveys Achievement: • Increased market share of Bridgestone Tyre to 20% from 7% • Successfully launched ‘Techno 370’ consumer promotion



BAT Bangladesh

• Bangladesh
• Tobacco Manufacturing
• 1 - 100 Employee

• Financial Analyst

  • Feb 2001 - Jan 2002

  Core Responsibilities:  Tested viability of two different projects  Performed small-scale research on Poultry & IT industry Achievement:  Successfully rolled out Dishari Project Core Responsibilities:  Tested viability of two different projects  Performed small-scale research on Poultry & IT industry Achievement:  Successfully rolled out Dishari Project