Kazakova Marina
Senior Account Manager at Innocean Worldwide- Claim this Profile
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Bio
Experience
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Innocean Worldwide
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Advertising Services
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1 - 100 Employee
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Senior Account Manager
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Mar 2013 - Present
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ADWISE
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Moscow Region, Russian Federation
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Key Account Manager
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May 2012 - Feb 2013
Functions: • Accounting SKODA with all creative projects starting from layout development to TVC shooting and event organization • Organization and execution of events for projects implementation • Coordination and control of departments involved in the project and of obligations concerning the fulfillment of agreements on projects • All negotiations with the client starting from the proposal to presentation of the completed work • Development of creative concepts. In-house briefings and brainstorming • Training and coaching of personnel • Collaborative integrated work with media and digital agencies working for SKODA Results and achievements: • Organized the first SKODA local TV campaign that was approved by the headquarters of Volkswagen Group (prominent sponsorship TVC with a celebrity) • Settled adjusted mechanisms and optimized project timeline for TVC shooting which let the project take place and the local SKODA office get permission of headquarters for further local shooting. Partly assumed the functions of agency producer in its absence, which gave the company a possibility to carry out this project • Implemented successfully the largest BTL-digital “Augmented reality” campaign in Sheremetyevo Show less
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Leo Burnett
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United States
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Advertising Services
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700 & Above Employee
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Account Manager
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Sep 2011 - Jan 2012
Functions: • Organization and execution of events for projects implementation • Coordination and control of departments involved in the project and of obligations concerning the fulfillment of agreements on projects • All negotiations with the client starting from the proposal to presentation of the completed work • Development of creative concepts. In-house briefings and brainstorming • Training and coaching of personnel • Heading the direction of mobile communication of telecom department in the Agency Results and achievements: • Successful negotiations with top management of the largest Russian telecom company Rostelekom, resulting in a 3-year contract with an almost 1mil $ budget • A communication lead with the largest Russian film distributer company Central Partnership was firstly established • Optimized project implementation process, resulting in faster turnover of clients and a client base expansion. Show less
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Account Manager
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Aug 2010 - Sep 2011
Functions:• Organization and execution of events for projects implementation• Organization, coordination and maintenance of sponsorship, promo and PR events• Coordination and control of departments involved in the project and all other parties involved. Control of fulfillment of the agreements on projects• Analysis and control of media plans, formation of business proposals• Development of creative concepts and media strategies. Led briefings and brainstormings• Was in charge of all negations with clients, starting with a business proposal and ending in presentation of results• Monitoring of fulfillment of all agreement obligations; • Communication in English within multinational surroundingResults and achievements:• Accomplished a digital project for Amway with a budget of 50000$, having corrected the mistakes made by the department involved in the project. Neutralized a three-party conflict and was awarded by the partner and the client• Trained and coached a manager encouraging her promotion within a 9-month period• Led strategic meetings with top management of a large Japanese company (Yamaha) resulting in a 3-year contract with a 2,7mil $ budget• Implemented a new operational system of advertising placement which resulted in a flawless process Show less
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Account Executive
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Sep 2008 - Aug 2010
Functions:• Monitoring of fulfillment of all agreement obligations• Collecting of primary data regarding clients and projects• Preparation and control of specifications, graphs and working applications for departments of the agency• Coordination and control of departments involved in the project and all other parties involved. Control of fulfillment of the agreements on projects • Preparation of presentation and organizing of business meetings: coordination with clients and participants, preparation of all main materials. Direct participation in business meetings • Organization of docflow of clientsResults and achievements:• Recovered financial archive for 4 clients during 2 years of cooperation• In the absence of the manager in charge prepared the company’s tender proposal and completed all the operational processes for the SONY advertising campaign bid. Also realized preparation and confirmation of cost estimate processes, coordinated several departments involved and led communication with the head of Sony Russia Show less
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Brand New
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Moscow, Russian Federation
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Account Executive
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Sep 2007 - Dec 2007
Functions: • Development of promo events concepts for Kinder product line (Ferrero Rocher), summer promo events for Nivea and global event Nokia Trends Lab; communication process with contractors in Russia and CIS • Collection and analysis of data regarding client`s competitors • Projects record-keeping • Logistics control • Participation in copywriting and scripting • Control of working process of the creative department • Preparation of presentations for clients and participation in business meetings Show less
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Education
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gymnasium 1527