PR/Social Coordinator

• Mar 2022 - Present

Marketing Intern

• Sep 2021 - Mar 2022

- Managed all social media platforms while creating and implementing creative campaigns. - Developed content calendars for Facebook, Instagram, Twitter, and other platforms. - Monitored, tracked, and adapted social media strategies based on behavior and data trends with SEO research. - Created social media graphics for all social media platforms along with generating visual content (photography and videography). - Wrote copy for newspaper advertisements, blog posts, and social media posts. - Increased overall engagement on all platforms by 78%. Show less

Social Media Intern

• Sep 2021 - Mar 2022

- Strategically created digital social media content for podcast creators and various clients. - Partnered in optimization of social media accounts while tracking analytics with SEO, ROI, and overall growth rate. - Generated content that reached audiences of over 30K and increased engagement on social media accounts by 106%. - Managed social media accounts for Pinnacle Bank franchises in Arizona, Wyoming, Texas, Nebraska, Colorado, and Bryan Health Nebraska. - Strategically created digital social media content for podcast creators and various clients. - Partnered in optimization of social media accounts while tracking analytics with SEO, ROI, and overall growth rate. - Generated content that reached audiences of over 30K and increased engagement on social media accounts by 106%. - Managed social media accounts for Pinnacle Bank franchises in Arizona, Wyoming, Texas, Nebraska, Colorado, and Bryan Health Nebraska.

2022 National Student Advertising Competition (NSAC)

• Oct 2021 - Feb 2022

Marketing & Advertising Intern

• May 2021 - Aug 2021

- Partnered with clients such as; Ardent Mills, Avery Dennison, Flexco, Tyson, and AvoDerm. - Developed and maintained targeted media lists; develop and maintain relationships with media; drafted press releases and pitched stories. - Coordinated communication with clients, stakeholders, and others, as appropriate. - Identified and developed new channels to optimize ROI and SEO based on monthly social media reports. - Developed integrated marketing strategies across paid, owned and earned channels for numerous agency accounts while working directly with client teams. - Created new content (video/photo/copy) on a weekly basis for a multitude of clients and platforms (Facebook, Instagram, Twitter, LinkedIn). Show less

Marketing & Advertising Intern

• May 2021 - Jul 2021

- Partnered with Borden and Dean's Dairy, two of the oldest and largest Dairy companies in the United States, to strategize and manage their social media and digital marketing initiatives. - Handled rebranding the granola company; Milk & Honey. - Press releases were published in Crain’s Chicago and The Daily Herald. - Assisted Borden Dairy with their Official Summer Olympics 2021 social media campaign. - Coordinated communication with clients, stakeholders, and others, as appropriate. Show less

Server

• Apr 2020 - Jul 2021

Public Relations Council

• Sep 2018 - Apr 2019