Experience

Business Careers in Entertainment Club (BCEC) - Berkeley Chapter

• United States
• Entertainment
• 1 - 100 Employee

• Director of Media

  • May 2022 - Present

• Media Commitee Associate

  • Jan 2022 - May 2022

  Berkeley, California, United States

• Project Manager--General Commitee

  • Aug 2021 - Dec 2021

  Created the "Humans of UC Berkeley" Instagram page inspired by @humansofny (11.5M followers) • Conducted over 30 interviews shedding light into Berkeley peoples' personal memories, beliefs, attitudes, and experiences • Organized posting schedules, uploading at least 4-5 posts per week starting the first week of November • Page promotes authenticity and creation of a space that is relatable and comforting–one story at a time



Infinite Objects

• United States
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Product Marketing Intern

  • May 2022 - Aug 2022

  New York, United States



Bondit

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Consultant

  • Jan 2022 - May 2022

  • Led and developed a US expansion plan, projecting marketing strategies and illustrative financials for a pre-launch at UC Berkeley • Conducted research synthesis through primary and secondary methods for market validation amongst college students across the US • Proposed UI/UX suggestions geared towards US expansion through user research and usability testing SKILLS: SNS Marketing, Competitve Analysis, Research Survey



Victoria’s Secret & Co.

• United States
• Retail
• 300 - 400 Employee

• Social Media Ambassador

  • Jan 2022 - May 2022



Adobe

• United States
• Software Development
• 700 & Above Employee

• Growth Marketing Consultant

  • Jan 2022 - May 2022

  • Conduct market research analysis for Adobe's Creative Cloud Express achieving 2k+ Instagram clicks within one hour of launch • Achieved 90% engagement on Instagram making over 2000 impressions • Provided consultation for initial platform development including storytelling, branding, and mood board for instagram advertisement • Managed and analyzed statistical data on product performance, reviewing, and suggesting innovative marketing strategies



garb (fashion club)

• United States
• Apparel & Fashion
• 1 - 100 Employee

• Graphic Designer

  • Aug 2021 - May 2022

  • Cross-collaboration with marketing, photography, and writing teams to create 20+ designs semesterly Promoted articles on various channels including social media and email outreach • Identify social trends for potential social campaigns, posts, & ideas • Generated article designs and graphics for the magazine using Adobe Illustrator and Adobe Photoshop



YesStyle.com

• Hong Kong
• Technology, Information and Internet
• 100 - 200 Employee

• Social Media Ambassador

  • Jun 2019 - May 2021

  Alameda, California, United States • Increased sales by over 30% within one month and maintained those numbers by furthering brand loyalty with customers. • Promoted brand my providing insights to social media followers with knowledge and insight on Yesstyle's clothing with facts, samples, and try-on reviews.



City of Alameda

• United States
• Government Administration
• 1 - 100 Employee

• Policy Assistant

  • Apr 2018 - Feb 2020

  Alameda, California, United States -Led a team of 8 in the process of drafting the Climate Action Resilience Bill to reduce the city’s carbon footprint and passed with a vote of 8-1. -Organized city-wide meetings for public comment with a turnout of 200+ people and collected 134 petitions -Brokered partnership with the Department of Transportation to switch 20% of city buses to zero-emissions -Spearheaded the Last Plastic Straw Movement and collaborated with sponsorships to help local restaurants to switch to… Show more -Led a team of 8 in the process of drafting the Climate Action Resilience Bill to reduce the city’s carbon footprint and passed with a vote of 8-1. -Organized city-wide meetings for public comment with a turnout of 200+ people and collected 134 petitions -Brokered partnership with the Department of Transportation to switch 20% of city buses to zero-emissions -Spearheaded the Last Plastic Straw Movement and collaborated with sponsorships to help local restaurants to switch to biodegradable straws and achieved a 10% decrease in the average waste within a year. Show less