Kay McCarthy
CEO at MCCP - The Independent Strategy Agency- Claim this Profile
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Topline Score
Bio
Alison McMahon
Kay is strategically objective and always challenges hard in order to achieve the best outcome in every project we have worked together on. More recently we have worked with MCCP in an agile way, using a flexible & iterative, test & Learn approach to generating insights in our product innovation agenda. The insights generated have been significant thanks to Kay’s support & that of her team!
Jill McCarron
I had the pleasure of working with and for Kay and the team @ MCCP and rarely come across real thought leaders who stand out like Kay. Kay’s ability to take complex brand, communication and business issues and turn them into clear and cohesive strategies is second to none. Her agile, evidence-led approach, coupled with an ability to align people, strategy and process is invaluable in helping to answer the tough questions you may be facing.
Philip O'Meara
Kay and her team at MCCP have worked closely with Kerry Foods on a number of strategic brand initiatives, developing breakthrough insights, positioning and comms planning, always with excellent engagement, pace and facilitation skills. I would recommend Kay and MCCP as a business partner.
Alison McMahon
Kay is strategically objective and always challenges hard in order to achieve the best outcome in every project we have worked together on. More recently we have worked with MCCP in an agile way, using a flexible & iterative, test & Learn approach to generating insights in our product innovation agenda. The insights generated have been significant thanks to Kay’s support & that of her team!
Jill McCarron
I had the pleasure of working with and for Kay and the team @ MCCP and rarely come across real thought leaders who stand out like Kay. Kay’s ability to take complex brand, communication and business issues and turn them into clear and cohesive strategies is second to none. Her agile, evidence-led approach, coupled with an ability to align people, strategy and process is invaluable in helping to answer the tough questions you may be facing.
Philip O'Meara
Kay and her team at MCCP have worked closely with Kerry Foods on a number of strategic brand initiatives, developing breakthrough insights, positioning and comms planning, always with excellent engagement, pace and facilitation skills. I would recommend Kay and MCCP as a business partner.
Alison McMahon
Kay is strategically objective and always challenges hard in order to achieve the best outcome in every project we have worked together on. More recently we have worked with MCCP in an agile way, using a flexible & iterative, test & Learn approach to generating insights in our product innovation agenda. The insights generated have been significant thanks to Kay’s support & that of her team!
Jill McCarron
I had the pleasure of working with and for Kay and the team @ MCCP and rarely come across real thought leaders who stand out like Kay. Kay’s ability to take complex brand, communication and business issues and turn them into clear and cohesive strategies is second to none. Her agile, evidence-led approach, coupled with an ability to align people, strategy and process is invaluable in helping to answer the tough questions you may be facing.
Philip O'Meara
Kay and her team at MCCP have worked closely with Kerry Foods on a number of strategic brand initiatives, developing breakthrough insights, positioning and comms planning, always with excellent engagement, pace and facilitation skills. I would recommend Kay and MCCP as a business partner.
Alison McMahon
Kay is strategically objective and always challenges hard in order to achieve the best outcome in every project we have worked together on. More recently we have worked with MCCP in an agile way, using a flexible & iterative, test & Learn approach to generating insights in our product innovation agenda. The insights generated have been significant thanks to Kay’s support & that of her team!
Jill McCarron
I had the pleasure of working with and for Kay and the team @ MCCP and rarely come across real thought leaders who stand out like Kay. Kay’s ability to take complex brand, communication and business issues and turn them into clear and cohesive strategies is second to none. Her agile, evidence-led approach, coupled with an ability to align people, strategy and process is invaluable in helping to answer the tough questions you may be facing.
Philip O'Meara
Kay and her team at MCCP have worked closely with Kerry Foods on a number of strategic brand initiatives, developing breakthrough insights, positioning and comms planning, always with excellent engagement, pace and facilitation skills. I would recommend Kay and MCCP as a business partner.
Experience
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MCCP - The Independent Strategy Agency
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Ireland
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Advertising Services
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1 - 100 Employee
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CEO
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Apr 2008 - Present
Leading people to find their greatness- internally and externally! With a great bunch of colleague we work closely with clients who want to make business better for tomorrow - delivering brand, innovation and culture change strategies backed by insight that create transformative results. Leading people to find their greatness- internally and externally! With a great bunch of colleague we work closely with clients who want to make business better for tomorrow - delivering brand, innovation and culture change strategies backed by insight that create transformative results.
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Founder
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Apr 2008 - Present
MCCP - The Planning Agency is a specialist independent Brand, Consumer, Innovation and Communications Strategic Planning Agency. We create brands that people love to result in profitable growth. MCCP - The Planning Agency is a specialist independent Brand, Consumer, Innovation and Communications Strategic Planning Agency. We create brands that people love to result in profitable growth.
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Chairperson
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2005 - 2009
Successfully transitionned the Irish Marketing Society in a severe economic downturn to generating higher relevance, profile, traction,profit and renewed connection with its audience Successfully transitionned the Irish Marketing Society in a severe economic downturn to generating higher relevance, profile, traction,profit and renewed connection with its audience
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Deputy MD and Exec Planning Dir
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May 1999 - 2008
1999-2001 Strategic Planning Dir - McCann Erickson Dublin 2001 - 2004 - Strategic Planning Dir , McCann Erickson/Universal McCann EMEA based in London, Global EVP2004-2008 - Deputy MD and Exec Planning Dir, McCann Erickson Dublin 1999-2001 Strategic Planning Dir - McCann Erickson Dublin 2001 - 2004 - Strategic Planning Dir , McCann Erickson/Universal McCann EMEA based in London, Global EVP2004-2008 - Deputy MD and Exec Planning Dir, McCann Erickson Dublin
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Strategic Planning Director EMEA and Global EVP board member
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2001 - 2003
Pionneered the development of Brand Engagement(tm) insight and integrated idea centred comms planning globally, led the strategic comms engagement strategies with the team at EMEA on Xbox, Coca-Cola, Nestle, Glenfiddich, Dunlop and GoodYear Pionneered the development of Brand Engagement(tm) insight and integrated idea centred comms planning globally, led the strategic comms engagement strategies with the team at EMEA on Xbox, Coca-Cola, Nestle, Glenfiddich, Dunlop and GoodYear
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Diageo
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United Kingdom
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Beverage Manufacturing
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700 & Above Employee
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Guinness Senior Brand Manager
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1996 - 1999
Led the Brand Essence and development of the Branding to contemporise the brand across core touchpoints Led the Brand Essence and development of the Branding to contemporise the brand across core touchpoints
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Planning and research manager
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Jan 1991 - 1996
Roles included assistant continuous research on all portfolio brands , planner on Guinness brand , led large portfolio segmentation and need state projects as well as managing tracking and market share analysis Roles included assistant continuous research on all portfolio brands , planner on Guinness brand , led large portfolio segmentation and need state projects as well as managing tracking and market share analysis
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Education
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1988 - 1989
Trinity College, Dublin
Msc (econ) Double Hons, Economics and Politics -
2015 - 2016
Timoney Leadership Institute
Advanced Leadsership, Leading Transformational change through strategy -
1985 - 1988
University College Cork
BA -HONS, European Studies
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