Kaylynn Olmstead

Senior Product Designer at FreeWill
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Tampa Bay Area

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5.0

/5.0
/ Based on 2 ratings
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Alex Abell

I've had the pleasure of knowing Kaylynn for the past year or so. A broadminded graphic designer - her exceptional work flow, skills, ingenuity and comprehension of change requests made the project a dream. Kaylynn never refuses you when you ask her for help. A result driven, experienced and efficient team player, she delivers results and move on to the next item in her (often massive) backlog. She was the only designer in a department of about 70 design-hungry marketers, and she always performed without complaint. I 100% recommend her on any team!

Lisa J Fulghum

With minimal direction, Kaylynn is able to graphically represent complex, scientific products in a way that was engaging to our audience. Kaylynn has been a valuable member of our marketing team for over a year as she moved from our summer intern to our part-time graphic artist while she finished her degree at Ringling. Whether it was a 20' trade show backdrop, a glossy brochure, a catalog cover or a magazine ad, Kaylynn approached each project with careful consideration and the finesse of a true artist. While she is extremely gifted with design elements and completely comfortable with the Adobe Creative Cloud suite of tools, it is her positive attitude, attention to detail and her sense of responsibility that make her such a valuable member of our team. Without reservation, I would recommend Kaylynn for any art or graphic design position.

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Experience

    • Technology, Information and Internet
    • 100 - 200 Employee
    • Senior Product Designer
      • Apr 2022 - Present

      • Designing and launching new fundraising tools for nonprofits, driving increased donor engagement, and optimizing the user experience for non-cash donation methods • Leveraging AI software to streamline workflows and simplify complex financial topics for designs, enabling users to make informed decisions and understand intricate subjects • Employing continuous discovery user interviews to gain insights into donor behavior and product usage, while considering the needs of partner… Show more • Designing and launching new fundraising tools for nonprofits, driving increased donor engagement, and optimizing the user experience for non-cash donation methods • Leveraging AI software to streamline workflows and simplify complex financial topics for designs, enabling users to make informed decisions and understand intricate subjects • Employing continuous discovery user interviews to gain insights into donor behavior and product usage, while considering the needs of partner organizations • Collaborating with cross-functional teams to prioritize projects and develop roadmaps, aligning resources to cover high-priority initiatives for a fast-moving startup • Spearheaded the design of the company's first crypto-donation product, conducting user interviews and acquiring foundational knowledge of crypto donors, resulting in a user-friendly crypto-donation website leveraging web-3 technology • Led the creation of a templated planned giving website, resulting in a streamlined and adaptable white-labeled business offering Show less • Designing and launching new fundraising tools for nonprofits, driving increased donor engagement, and optimizing the user experience for non-cash donation methods • Leveraging AI software to streamline workflows and simplify complex financial topics for designs, enabling users to make informed decisions and understand intricate subjects • Employing continuous discovery user interviews to gain insights into donor behavior and product usage, while considering the needs of partner… Show more • Designing and launching new fundraising tools for nonprofits, driving increased donor engagement, and optimizing the user experience for non-cash donation methods • Leveraging AI software to streamline workflows and simplify complex financial topics for designs, enabling users to make informed decisions and understand intricate subjects • Employing continuous discovery user interviews to gain insights into donor behavior and product usage, while considering the needs of partner organizations • Collaborating with cross-functional teams to prioritize projects and develop roadmaps, aligning resources to cover high-priority initiatives for a fast-moving startup • Spearheaded the design of the company's first crypto-donation product, conducting user interviews and acquiring foundational knowledge of crypto donors, resulting in a user-friendly crypto-donation website leveraging web-3 technology • Led the creation of a templated planned giving website, resulting in a streamlined and adaptable white-labeled business offering Show less

    • United States
    • Technology, Information and Internet
    • 700 & Above Employee
    • Senior Product Designer
      • Mar 2021 - Mar 2022

      • Functioned as product design lead on a new career and education-focused web application • Wireframed early concept designs, built product features, developed the brand and tone, and leveraged user-testing results to improve performance • Worked within time and resource constraints to deliver a minimum viable product that was designed, built, and launched within 2 months – resulting in 200,000 user accounts created within the first year of the product being launched with little… Show more • Functioned as product design lead on a new career and education-focused web application • Wireframed early concept designs, built product features, developed the brand and tone, and leveraged user-testing results to improve performance • Worked within time and resource constraints to deliver a minimum viable product that was designed, built, and launched within 2 months – resulting in 200,000 user accounts created within the first year of the product being launched with little marketing spend • Iteratively added new features post-launch, such as a personalized onboarding flow, a career quiz, search browsers, an affordability calculator, and a scholarship database

    • Senior Digital Designer
      • May 2020 - Mar 2021

      • Led multiple website redesigns while also conceptualizing new product features • Improved existing product features and web design elements across a portfolio of websites to boost performance and increase revenue

    • United States
    • E-learning
    • 300 - 400 Employee
    • Senior Multimedia Designer
      • Oct 2019 - May 2020

      • Oversaw marketing campaign production as project lead, delegating work across cross-functional team members and presenting final assets to clients • Acted as liaison between marketing strategists and design team members to provide creative strategy consultation and industry insight

    • Multimedia Designer
      • Oct 2016 - Oct 2019

      • Supported marketing department initiatives with creative assets such as landing pages, banner ads, emails, social graphics, and infographics

    • United States
    • Biotechnology
    • 1 - 100 Employee
    • Graphic Design / Marketing
      • Jun 2015 - Aug 2016

      • Spearheaded design for an international corporate rebrand, updating promotional materials and websites to reflect the new brand identity • Supported marketing efforts by creating publication print ads, tradeshow materials, product catalogs, brochures, t-shirts, and direct mail • Spearheaded design for an international corporate rebrand, updating promotional materials and websites to reflect the new brand identity • Supported marketing efforts by creating publication print ads, tradeshow materials, product catalogs, brochures, t-shirts, and direct mail

    • United States
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Resident Advisor
      • 2015 - 2015

    • United States
    • Medical Practices
    • 700 & Above Employee
    • Clinical Informatics Assistant
      • Jun 2013 - Aug 2013

Education

  • Ringling College of Art and Design
    Bachelor of Fine Arts (B.F.A.), Advertising
    2012 - 2016

Community

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