Kaylie Kipe

Vice President at Hibou Corp.
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Contact Information
Location
US
Languages
  • English Native or bilingual proficiency

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Victor Gehlen

Fantastic leader! !! Kaylie has tremendous communication skills and possesses a unique ability to accomplish complex goals working with all parties involved... development resources, marketing managers, vendor representatives, exec level, etc. Throw in five or six unexpected snags and she will sort it all out! If you need to get a complex software project completed you will not find better than Kaylie.

Julia Christman

Kaylie is a true pleasure to work with. Her professionalism combined with her creativity, resourcefulness and creativity is impressive. Kaylie's ability to learn and incorporate new marketing tools, tactics and strategies made my job as a consultant very easy. It will be fun to watch how Kaylie's marketing career develops. I highly recommend Kaylie!

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Experience

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Vice President
      • Jan 2016 - Present

      Find great solutions to businesses greatest problems. Find great solutions to businesses greatest problems.

    • United States
    • Insurance
    • Marketing Manager
      • Jul 2016 - Aug 2017
    • United States
    • Retail
    • 1 - 100 Employee
    • Director of Marketing
      • Dec 2011 - Jul 2016

      Director of Marketing for an e-commerce company focused on selling espresso machines and all manner of espresso/coffee accessories. • Develop, implement and oversee marketing strategy and budget across all channels (digital B2C, B2B lead generation and traditional retail stores) • Analyze projects for strong search engine and conversion optimization potential, implementing the ones most likely to have a positive impact → Highlight: Created and implemented a strategy to remove poor links the company had previously created, successfully removing a Google penalty that was effecting search result rankings. • Manage all aspects of the website, from wireframing new designs to choosing the products to promote → Highlight: Recognizing potential for profit, I negotiated with key stakeholders in the company for approval to run a flash sale on our website. Taking a multipronged marketing approach to raise awareness, the first flash sale made $100k dollars in two days while preserving margin. • Plan, design and create email marketing communications → Highlight: By slimming down available email lists and implementing email workflows to target customers at specific parts of the purchasing funnel, contact loss rate has decreased and revenue from email marketing activities has increased. • Project managed complete eCommerce, order management and email marketing platform transitions → Highlight: Seeing a gap in company resources, I have volunteered to manage large projects for the company. This includes scoping, testing, documenting and training employees. These projects have increased revenue, streamlined operations and allowed the company to grow in a sustainable fashion. • Train and mentor a strong team of marketers, promoting their continued professional growth and an open atmosphere for discussions Show less

    • Marketing Coordinator
      • Oct 2010 - Dec 2011

      Marketing Coordinator and sole marketing employee for an Electronic Medical Records (EMR) company with a focus on the behavioral healthcare industry. • Instrumental in complete corporate website redesign and management • Wrote content for all marketing materials and edited blogs before publication • Used social media to increase brand recognition • Designed all promotional materials and sales collateral • Responsible for corporate customer communications through email marketing • Created product demo and training videos • Spearheaded projects that improved company efficiency, including a customer wiki Show less

    • United States
    • Financial Services
    • 1 - 100 Employee
    • Customer Service Representative
      • Mar 2005 - Oct 2010

      Customer Service Representative at the flagship QFC grocery store. • Worked closely with customers and management to provide extraordinary customer service • Facilitated management and employee communications • Learned both time and employee management skills Customer Service Representative at the flagship QFC grocery store. • Worked closely with customers and management to provide extraordinary customer service • Facilitated management and employee communications • Learned both time and employee management skills

Education

  • University of Washington
    Bachelor of Arts (B.A.), Psychology
    2007 - 2010

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