Kayli Jorgensen

Senior Content Marketer at 97th Floor
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Contact Information
us****@****om
(386) 825-5501
Location
Salt Lake City Metropolitan Area

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Trent Howard

As the Senior Content Marketer at Skeehive, Kayli has played a vital role in bringing our brand to life. Every article she has written is well researched, cleverly written and hits our brand voice perfectly. Not only is her content well written and engaging but she also understand the inner workings of SEO and is able to optimize her content to perform well for all search engines. Kayli goes above and beyond her content responsibilities and is always eager to assist in other ways. She regularly contributes great ideas and insights during strategy meetings and is overall a great team player.

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Credentials

  • Content Marketing Certified
    HubSpot
    Aug, 2020
    - Nov, 2024

Experience

    • United States
    • Marketing Services
    • 100 - 200 Employee
    • Senior Content Marketer
      • May 2022 - Present

      • Leadership position based on continual innovation, mentorship, and client results• Increased internal responsibilities including leading trainings, department meetings, and content marketing group strategy meetings• Review and create training materials for the content marketing department

    • Enterprise Content Marketer
      • Feb 2021 - Present

      • Created and executed full-funnel content strategy for large marketing campaigns for multiple clients. This included SEO content, long-form content, web page content, social media, and email strategy. In addition to that, I also collaborated on CRO testing and paid ads, including writing all copy.• Worked with a team of marketers to create and implement a content strategy for up to 14 clients at once.• Worked with a team of strategists and designers to create and then implement a full rebrand.• Wrote multiple types of copy, including web page copy, email copy, and paid ad copy for Facebook, Google, LinkedIn, and Bing.• Wrote longer-form copy such as blog posts for companies in multiple industries.• Published content for clients using platforms such as WordPress, Shopify, and Odoo.• Created content outlines based on research to help content rank higher in SERP.• Researched the client’s competitors to create and optimize compelling content, as well as improve user experience.• Worked with a team of marketers to create content based on keyword research. Show less

    • Content Marketer
      • Nov 2020 - Present

      • Worked with a team of marketers to create and implement a content strategy for up to 25 clients at once.• Wrote multiple types of copy, including web page copy, email copy, and paid ad copy for Facebook, Google, LinkedIn, and Bing.• Wrote longer-form copy such as blog posts for companies in multiple industries.• Published content for clients using platforms such as WordPress, Shopify, and Odoo.• Created content outlines based on research to help content rank higher in SERP.• Researched the client’s competitors to create and optimize compelling content, as well as improve user experience.• Worked with a team of marketers to create content based on keyword research. Show less

    • Content Marketing Intern
      • Aug 2020 - Nov 2020

      • Created content outlines based on research to help content rank higher in SERP.• Researched the client’s competitors to create and optimize compelling content, as well as improve user experience.• Worked with a team of marketers to create content based on keyword research.

  • Skeehive, LLC
    • Orem, Utah, United States
    • SEO Content Specialist
      • Apr 2020 - Apr 2021

      - Wrote SEO-based blog posts highlighting locations and businesses throughout Utah - Participated in strategic planning and general content strategy - Ensured proper voice, tone, and grammar on all written assets - Wrote SEO-based blog posts highlighting locations and businesses throughout Utah - Participated in strategic planning and general content strategy - Ensured proper voice, tone, and grammar on all written assets

    • Education Administration Programs
    • 400 - 500 Employee
    • English/History Teacher
      • Aug 2016 - Jul 2020

      Taught English, Honors English, and a combined Utah Studies and English class that helped gifted students dive deeper into the curriculum and learn important reading, writing, and research skills. Taught English, Honors English, and a combined Utah Studies and English class that helped gifted students dive deeper into the curriculum and learn important reading, writing, and research skills.

    • United States
    • Education Administration Programs
    • Content Writing Intern
      • Dec 2019 - Apr 2020

      Wrote blog entries for ESL Traveler to help inform future students. Wrote blog entries for ESL Traveler to help inform future students.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Teaching Assistant
      • Jan 2015 - Apr 2016

      Worked as a researcher and assistant for multiple history professors. I often worked one-on-one with students to help them understand content and study for tests. Worked with students on their essays: -Worked one-on-one with students to help them revise and edit their papers -Read through students papers and gave advice for revision and editing based on the prompt, knowledge of the content, and correct grammatical principles. Worked as a researcher and assistant for multiple history professors. I often worked one-on-one with students to help them understand content and study for tests. Worked with students on their essays: -Worked one-on-one with students to help them revise and edit their papers -Read through students papers and gave advice for revision and editing based on the prompt, knowledge of the content, and correct grammatical principles.

Education

  • Brigham Young University
    History Teaching, History and English
    2010 - 2016

Community

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