Kayley Maxwell
Digital Marketing and SEO Manager at Purplebox Marketing- Claim this Profile
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English Native or bilingual proficiency
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Italian Professional working proficiency
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French Limited working proficiency
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Spanish Elementary proficiency
Topline Score
Bio
Banu Cinar P M IDM
Kayley is self driven, multi skilled and very creative minded digital marketing, CX expert who has so much to offer with wide ranging experiences. You never short of new ideas with Kayley and her problem solving skills for sure add a lot of value to any team. Kayley’s natural ability to understand both customer and business needs and to articulate what needs to be done clearly is why Kayley would be such a great member of any team. I would highly recommend Kayley for those needing a fresh perspective and outstanding business results.
Sergi Farré
Kayley is an excellent manager with great communication skills, as a result, all her clients and employees trust her completely - we know if a task needs to be done, Kayley will get it sorted. She is also very approachable; she manages projects in an exceptional way and whenever there is a problem, she will go above and beyond her means to make sure it is solved and to also support the rest of the team. It’s a real pleasure to work with Kayley - she is an expert at her role and is a diamond that will take your marketing to the next level.
Banu Cinar P M IDM
Kayley is self driven, multi skilled and very creative minded digital marketing, CX expert who has so much to offer with wide ranging experiences. You never short of new ideas with Kayley and her problem solving skills for sure add a lot of value to any team. Kayley’s natural ability to understand both customer and business needs and to articulate what needs to be done clearly is why Kayley would be such a great member of any team. I would highly recommend Kayley for those needing a fresh perspective and outstanding business results.
Sergi Farré
Kayley is an excellent manager with great communication skills, as a result, all her clients and employees trust her completely - we know if a task needs to be done, Kayley will get it sorted. She is also very approachable; she manages projects in an exceptional way and whenever there is a problem, she will go above and beyond her means to make sure it is solved and to also support the rest of the team. It’s a real pleasure to work with Kayley - she is an expert at her role and is a diamond that will take your marketing to the next level.
Banu Cinar P M IDM
Kayley is self driven, multi skilled and very creative minded digital marketing, CX expert who has so much to offer with wide ranging experiences. You never short of new ideas with Kayley and her problem solving skills for sure add a lot of value to any team. Kayley’s natural ability to understand both customer and business needs and to articulate what needs to be done clearly is why Kayley would be such a great member of any team. I would highly recommend Kayley for those needing a fresh perspective and outstanding business results.
Sergi Farré
Kayley is an excellent manager with great communication skills, as a result, all her clients and employees trust her completely - we know if a task needs to be done, Kayley will get it sorted. She is also very approachable; she manages projects in an exceptional way and whenever there is a problem, she will go above and beyond her means to make sure it is solved and to also support the rest of the team. It’s a real pleasure to work with Kayley - she is an expert at her role and is a diamond that will take your marketing to the next level.
Banu Cinar P M IDM
Kayley is self driven, multi skilled and very creative minded digital marketing, CX expert who has so much to offer with wide ranging experiences. You never short of new ideas with Kayley and her problem solving skills for sure add a lot of value to any team. Kayley’s natural ability to understand both customer and business needs and to articulate what needs to be done clearly is why Kayley would be such a great member of any team. I would highly recommend Kayley for those needing a fresh perspective and outstanding business results.
Sergi Farré
Kayley is an excellent manager with great communication skills, as a result, all her clients and employees trust her completely - we know if a task needs to be done, Kayley will get it sorted. She is also very approachable; she manages projects in an exceptional way and whenever there is a problem, she will go above and beyond her means to make sure it is solved and to also support the rest of the team. It’s a real pleasure to work with Kayley - she is an expert at her role and is a diamond that will take your marketing to the next level.
Credentials
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Google Adwords Certified
GoogleNov, 2022- Oct, 2024 -
Google Analytics Certified
GoogleNov, 2022- Oct, 2024
Experience
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Purplebox Marketing
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Digital Marketing and SEO Manager
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Jan 2020 - Present
Responsible for managing all digital and internal marketing campaigns, SEO and content teams and company proposals and projects to meet client business objectives of improving their online presence and conversion goals. • Working closely with client key stakeholders and senior executives to create effective online strategies and conversion-optimised roadmaps covering CRM, social media, content, data and direct marketing activities. • Creating and implementing process mapping to deliver projects from execution to completion. • Managing all internal digital marketing and SEO activities and liaising throughout to report on project progress, results, SEO data and recommending next steps. • Owning the digital experience strategy, providing insight and direction to enable a strong framework for online growth and conversions through improved digital visibility and customer experience. • Lead generation to seek out new clients, create proposals and give sales presentations to prospective clients and at international promotional events. • Facilitating regular training and workshops for SEO and content executives on best practices and usability of valuable industry tools. • Creating and implementing content processes that manage client expectations and improve timescales whilst upholding a strong focus on quality. Directing writers to encourage a clear focus on tone of voice and targeting specific search intent to align with KPIs and answer customer queries. • Setting visual identity through a brand rehaul of a global SAAS client and showcasing this through creating graphic design artwork (including case studies, datasheets and corporate overview documents) and promotional video content for online and international events and managing the design process from storyboard frameworks through to execution.
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inovatiq
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India
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Information Technology & Services
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Country Manager, Canada and North America
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Nov 2018 - Jan 2020
Responsible for optimising, planning, executing and launching websites with direct responsibility for the Canadian and North American markets. • Delivered conversion-optimised roadmaps and strategies to drive online traffic and conversions • Managed all SEO and content activities for all sites in markets of responsibility, including external partners and contractors involved in projects. • Onsite and offsite marketing, including content management and creation, digital UX analysis and reporting. • Monitored and interpreted statistical reports on the progress and developments of digital marketing campaigns to align with client KPIs and identify gaps in the data and key areas for improvement. • Reported on insight data against forecasts and customer targets to identify areas of conversion risk and implement improved performance targets to resolve them with senior management engagement.
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Blexr
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Malta
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Advertising Services
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1 - 100 Employee
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SEO Analyst
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Mar 2018 - Nov 2018
Responsible for developing and executing SEO strategies and campaigns to improve search engine rankings and drive website traffic. • Presented data-driven recommendations for optimisation of content, website architecture and digital UX. • Implemented content and site changes in cooperation with web development and site management • Monitored data and created reports on progress and developments for sites • Cooperated with co-workers and external partners to ensure best SEO practices were met • Kept best practice guidelines updated for colleagues, including content managers, web developers and graphic department • Performed regular SEO analysis and whole-site audits and presented findings and recommendations
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AX Hotels
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Malta
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Hospitality
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100 - 200 Employee
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SEO and PPC Executive - Contract
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Sep 2017 - Dec 2017
Responsible for managing the performance campaigns for all six hotels within the AX Holdings Group to drive search engine traffic and maximise ROI. • Managed digital campaigns from conception to completion, created marketing strategy plans and provided analytical results and continuous recommendations for each website. • Managed budgets of over €50,000pcm and revenue targets from SEO and PPC for the Group. • Implemented analysis tools and heat maps to analyse the customer journey and development of polls and surveys to understand the customer experience. • Interpreted data and built dashboards within a wide range of analytical tools to improve the website experience.
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Admiral Group Plc
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United Kingdom
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Financial Services
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700 & Above Employee
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Marketing Intern
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Jan 2016 - Sep 2016
Responsible for gathering customer insights, analysing data and working with key stakeholders to improve the customer experience and overall conversion rates for a FTSE 100 company. Based in both Cardiff and Rome offices. • Changed and created new landing pages for A/B testing and monitoring differences in traffic and conversion rates • Benchmarked competitors to identify best practices and introduce tools and processes to improve key revenue metrics. • Gathered data from all internal marketing teams and produced daily statistical reports
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Education
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2014 - 2017
Cardiff University / Prifysgol Caerdydd
Business Management, Business, Management, Marketing, and Related Support Services
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