Experience

North Carolina Community Federal Credit Union

• United States
• Financial Services
• 1 - 100 Employee

• Marketing Director

  • Apr 2023 - Present



JSmith Civil, LLC

• United States
• Construction
• 1 - 100 Employee

• Marketing Strategist

  • Apr 2021 - Mar 2023

  Social Media Content Creation Website Maintenance / Design Branding Guide Creation / Maintaining Brand Standards Community Outreach / Sponsorships Event Planning Internal Communications / Quarterly Company Newsletter Career Fairs / Recruiting Social Media Content Creation Website Maintenance / Design Branding Guide Creation / Maintaining Brand Standards Community Outreach / Sponsorships Event Planning Internal Communications / Quarterly Company Newsletter Career Fairs / Recruiting



Igoe Creative

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Account Executive

  • Jul 2017 - Apr 2021

  Responsible for the servicing of client accounts, which included coordinating projects, communicating with vendors, analyzing client needs and creating brand awareness. My top priority was to help clients increase sales and brand recognition. Oversaw project schedules and budgets in areas of marketing, sales and advertising to ensure that clients are getting maximum attention and exposure. • Implemented/ managed innovative marketing strategies integrating digital and traditional media platforms for over 10 clients at one time • Communicated directly with clients and other office departments to complete projects and meet deadlines • Organized/ launched social media and digital marketing campaigns • Created public relations campaigns/ prepared press releases • Completed copywriting for agency clients; including blogs, website content, direct mail campaigns, print ads and social media (paid and organic) •Worked closely with creative team to communicate client needs for design layouts for digital advertising, print materials and websites, and ensured adherence to each client’s band standards •Worked with vendors to produce collateral materials for clients • Composed original email marketing campaigns using platforms such as Constant Contact and MailChimp • Monitored and reported marketing efforts through detailed monthly analytics • Maintained client websites and improve SEO through regular updating of photos, header images, copy and more Show less



Utopia Global Wellness

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Marketing and Communication Intern

  • Dec 2016 - Jun 2017

  • Revamped social media campaign to increase followers by 15% in one month • Increased average engagement rate with potential consumers on Instagram by 57% in one month • Created all social media content for Facebook, Instagram and Twitter • Composed original email marketing campaigns to recruit customers using Constant Contact • Monitored and reported marketing efforts through detailed monthly analytics • Led and collaborated with a team of three to streamline marketing efforts • Trained replacement intern and created training manual for future interns Show less