Senior Digital Media Strategist/ Senior Media Manager

• Jan 2022 - Present

• Responsible for developing and managing digital media campaigns with strategic approaches to audience, messaging, targeting and tactical execution. • Administer scalable audience-first approaches that leverage first party data and quality third-party data sources. • Collaborate with activation teams to structure digital campaigns so that they are viable, efficient, and drive results. • Analyze media metrics and ongoing campaign performance. Package in client-facing reports that provide actionable insights and optimizations. • Emphasis on social platforms including Facebook/Instagram, LinkedIn, Snapchat, etc. Provide holistic approaches to social that consider owned, earned, and paid media. • Facilitate stronger integration of creative and media teams. Provide ad unit recommendations and content strategy.• Support in financial processes including billing and reconciliation for all digital media.• Organize and lead agency “Open Team” initiative to facilitate cross-discipline collaboration, improve processes, and find ingenious solutions to industry-wide challenges.

Digital Media Strategist

• Jan 2021 - Jan 2022

• Responsible for developing and managing digital media campaigns with strategic approaches to audience, messaging, targeting and tactical execution. • Administer scalable audience approaches that leverage first party data and quality third-party data sources. • Collaborate with activation teams to structure digital campaigns so that they are viable, efficient, and drive results. • Analyze media metrics and overall ongoing campaign performance and package in client-facing reports that provide actionable insights and optimizations. • Emphasis on social platforms including Facebook/Instagram, LinkedIn, Snapchat, etc.

Media Planner

• Aug 2019 - Jan 2021

• Lead media planning across several accounts in health, education, and financial verticals. • Manage multi-channel campaigns from development through implementation and reporting.• Collaborate with interagency teams to analyze data and provide insights and optimizations.• Serve as day-to-day contact for clients and maintain close relationships with media partners.

Assistant Media Planner

• Mar 2018 - Aug 2019

• Assist in day-to-day multi-channel planning assignments to develop foundational communications planning skills. • Comprehensive channel strategy experience in Linear TV, terrestrial radio, OOH, print, programmatic digital, and paid social.

Digital Investment Estimator

• Oct 2017 - Mar 2018

Summer Internship

• Jun 2016 - Aug 2016

Media Planning for Corporate Brands DAN University -- an extensive overview of client services, media planning, programmatic buying, digital investments, placements, etc. Media Planning for Corporate Brands DAN University -- an extensive overview of client services, media planning, programmatic buying, digital investments, placements, etc.