Kaylee Whited

Content Strategist at Bolthouse Farms
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Contact Information
us****@****om
(386) 825-5501
Location
San Diego, California, United States, US
Skills

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Credentials

  • Adobe Ambassador Team Lead
    Adobe Education
    May, 2020
    - Nov, 2024
  • Google Analytics for Beginners
    Google Analytics Academy
    Apr, 2020
    - Nov, 2024
  • Social Media Marketing Certification Course
    HubSpot Academy
    Jun, 2020
    - Nov, 2024

Experience

  • Bolthouse Farms
    • United States
    • Food and Beverage Services
    • 500 - 600 Employee
    • Content Strategist
      • Mar 2023 - Present

      -Shoot and edit video and photo content on a weekly basis -Plan, strategize and execute social media calendars -Community Management (respond to dms, comments, engage with community) -Shoot and edit video and photo content on a weekly basis -Plan, strategize and execute social media calendars -Community Management (respond to dms, comments, engage with community)

  • wildwonder
    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Community Manager
      • May 2023 - Aug 2023

      Part Time Community Manager for @drinkwildwonder -Assist in social planning, copywriting, responding to DMs + comments, planning giveaways, organizing UGC content, content creation Part Time Community Manager for @drinkwildwonder -Assist in social planning, copywriting, responding to DMs + comments, planning giveaways, organizing UGC content, content creation

  • Crushed San Diego
    • San Diego, California, United States
    • Social Media and Content Manager
      • Mar 2023 - Jul 2023

      Content and social media manager for @crushedfam on IG and Tik Tok -Increased following on Instagram of 18,500+ by 3%, engagement by 64%, reach by 163%, and overall impressions increased by 47.2% -Grew Tik Tok following by 9.8%, likes by 243.9%, views by 205.4%, and profile visits by 227.5% -Shot monthly photoshoots and videos to use for content across all platforms, creating 3-5 pieces of unique content weekly, helping the brand reach over 295,000+ impressions organically -Created and managed an influencer program resulting in weekly partnerships Show less

  • Lifestock Inc
    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Marketing Consultant
      • Oct 2022 - Apr 2023

      -Allocate influencer budget and monitor the performance of campaigns to optimize future efforts -Launched influencer program from start to finish resulting in 212,000+ impressions, an increase in web traffic by 450%, and an increase in Instagram profile views by 57.3% -Manage email campaigns and optimize flows within Klaviyo -Maintain agency relationships and liaison with external partners -Advise CEO regarding partnerships, communication techniques, and other marketing tools -Allocate influencer budget and monitor the performance of campaigns to optimize future efforts -Launched influencer program from start to finish resulting in 212,000+ impressions, an increase in web traffic by 450%, and an increase in Instagram profile views by 57.3% -Manage email campaigns and optimize flows within Klaviyo -Maintain agency relationships and liaison with external partners -Advise CEO regarding partnerships, communication techniques, and other marketing tools

  • ICONIC Protein
    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Community Marketing Manager
      • Aug 2020 - Jan 2023

      -Manage brand partnerships, brand affiliates & influencer program -Send 1-2x email campaigns a week and update and optimize flows and automations as needed within Klaviyo -Manage all social media platforms (Instagram, TikTok, Facebook, LinkedIn, Twitter) posting to 50,000+ followers weekly while identifying trends within the marketing strategy, increasing organic following by 16.7% -Work closely in cross-functional teams with the VP of Marketing, VP of E-commerce, and Retail Manager to ensure all marketing materials are aligned with current promotions -Allocate budget, recruit, onboard, and manage relationships with affiliates and influencers who are aligned with our brand and overall marketing goals -Excel in creating content for web and social, blog posts, copy write social captions, and email newsletters in the brand's voice -Kept up with current trends to strategize and execute multichannel marketing tactics/campaigns (email, SMS, social media) segmentation and omnichannel marketing automation and campaigns -Lead customer success, using Zendesk to manage customers' questions and improve on-time performance by creating and using macros and ticket tags -Used CRM software, developed new marketing strategies and built relationships with customers Show less

  • Adobe
    • United States
    • Software Development
    • 700 & Above Employee
    • Campus Ambassador Team Lead
      • Mar 2020 - Jun 2020

      Content Strategist of SDSU's Adobe Brand Ambassador partnership with Women In Business -Created content schedules for the Women in Business Instagram (@wibsdsu) -Increased awareness of Adobe Creative Cloud on campus through social media and hosting a workshop -Created marketing materials using Adobe Creative Cloud to produce social media content and promotional material for Adobe workshops and events -Increased usership and trials of Adobe Creative Cloud on campus by teaching students how to use various Adobe programs -Presented responsibility, organization and time management skills by achieving goals and meeting all deadlines -Represented Adobe with integrity, passion and honesty -Was proactive and creative in using their insight of their campus to utilize resources -Maintained strong lines of communication with their team and managers Show less

  • San Diego State University
    • United States
    • Higher Education
    • 700 & Above Employee
    • Special Events Intern
      • Jan 2020 - May 2020

      Support and market the 4th Annual Women in Leadership and Entrepreneurship event -Create volunteer schedules for the event and manage volunteers -Market the event by reaching out to the community via email -Engaged with others using my awareness of different social styles by tabling on campus -Facilitated marketing outreach plans with other interns leading to 1200+ registered attendees -Assist in creating content for the Instagram by using digital technology applications Adobe Spark and Canva -Researched ambassador programs, social media marketing techniques, event swag and defined target audience -Used Excel to organize volunteers and manage feedback -Created and delivered presentations Show less

  • SDSU Women in Business
    • United States
    • Higher Education
    • 1 - 100 Employee
    • Annual Event Coordinator
      • Aug 2019 - May 2020

      -Manage logistics of and coordinating with Women in Business & the annual event under Fowler College of Business -Meet 2x a week with executive team to brainstorm ideas, conduct meetings, and evaluate member feedback -Designed promotional materials using Adobe Illustrator and Adobe Spark -Assist Operations and Marketing team with weekly tasks -Manage logistics of and coordinating with Women in Business & the annual event under Fowler College of Business -Meet 2x a week with executive team to brainstorm ideas, conduct meetings, and evaluate member feedback -Designed promotional materials using Adobe Illustrator and Adobe Spark -Assist Operations and Marketing team with weekly tasks

  • ICONIC Protein
    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Digital Marketing Intern
      • Jun 2019 - Apr 2020

      - Increased Instagram following by 7.2% - Increased the Facebook following by 8.3% - Tripled the amount of brand affiliate's in our affiliate program - Create weekly email marketing campaigns on MailChimp - Develop, monitor and update digital dashboards and influencer lists while watching for trends - Initiated monthly brand collaborations for social media giveaways -Research and partner with influencers to promote company product -Research industry related events to sponsor/attend Show less

  • Honest Tea
    • Consumer Goods
    • 1 - 100 Employee
    • Brand Ambassador
      • Jul 2019 - Jan 2020

      -Educate customers at events about the company and products -Demonstrate enthusiastic public relations working at a different venue & working with different coworker every event -Built customer confidence by actively listening to their questions and giving appropriate feedback -Educate customers at events about the company and products -Demonstrate enthusiastic public relations working at a different venue & working with different coworker every event -Built customer confidence by actively listening to their questions and giving appropriate feedback

  • Kappa Delta Sorority
    • United States
    • Non-profit Organizations
    • 500 - 600 Employee
    • Public Relations Comittee
      • Jan 2018 - Aug 2019

      -Collaborated with companies and alumnae -Learned personal branding and organizational branding skills -Posted content to keep followers actively engaged -Collaborated with companies and alumnae -Learned personal branding and organizational branding skills -Posted content to keep followers actively engaged

  • Aztec Shops, Ltd.
    • United States
    • Retail
    • 100 - 200 Employee
    • Food Service Associate
      • Aug 2017 - May 2019

      - Responsible for preparing food and interacting with customers - Demonstrated excellent customer service while catering to 800+ customers per day - Excelled at individual as well as team activities - Responsible for preparing food and interacting with customers - Demonstrated excellent customer service while catering to 800+ customers per day - Excelled at individual as well as team activities

  • State Farm
    • United States
    • Insurance
    • 700 & Above Employee
    • Internet Marketing Assistant
      • Jun 2017 - Jun 2018

      -Used proprietary CRM software to run lists for cross-selling, claim follow up and periodic portfolio reviews -Ran marketing lists for both client retention as well as new client acquisition -Collaborated with licensed agents to target specific clients for follow up -New client acquisition consisted of internet lead follow up after licensed agent provided quotes -Able to work remotely while at school and attend staff meetings via Skype -Used proprietary CRM software to run lists for cross-selling, claim follow up and periodic portfolio reviews -Ran marketing lists for both client retention as well as new client acquisition -Collaborated with licensed agents to target specific clients for follow up -New client acquisition consisted of internet lead follow up after licensed agent provided quotes -Able to work remotely while at school and attend staff meetings via Skype

Education

  • San Diego State University
    Bachelor of Science - BS, Business Management
    2016 - 2020
  • University of Pécs
    Business Administration and Management, General
    2018 - 2019
  • Moorpark High School
    High School Diploma
    2012 - 2016

Community

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