Marketing Manager

• Jan 2021 - Present

Marketing Manager

• Jan 2021 - Present

Marketing Manager

• May 2017 - Jan 2021

• Lead company’s global external communications, including social media presence, press release distribution and corporate blog posts • Grow company’s social media accounts for optimized brand awareness, resulting in 70% increase in followers after 12 months • Execute compelling content creation for digital and print messaging to support North American sales team in new customer generation • Lead company’s global external communications, including social media presence, press release distribution and corporate blog posts • Grow company’s social media accounts for optimized brand awareness, resulting in 70% increase in followers after 12 months • Execute compelling content creation for digital and print messaging to support North American sales team in new customer generation

Communications Intern

• Jan 2017 - Apr 2017

• Assisted Communications Manager in press release creation, digital messaging ideation and day-to-day external communication tasks • Created visuals for digital distribution channels using Adobe Illustrator and Canva to communicate important details to community members on a weekly basis • Participated in weekly staff meetings for strategic communications planning between cross-functional departments • Assisted Communications Manager in press release creation, digital messaging ideation and day-to-day external communication tasks • Created visuals for digital distribution channels using Adobe Illustrator and Canva to communicate important details to community members on a weekly basis • Participated in weekly staff meetings for strategic communications planning between cross-functional departments

Marketing Communications Intern

• Feb 2016 - Apr 2017

• Facilitated as global liaison for Americas region, writing and editing corporate content for 10-page internal quarterly newsletter • Revised company’s social media marketing strategy to grow customer connections, increasing LinkedIn interactions by 25% in four months • Collaborated with design and media agencies to increase brand awareness for regional exhibitions and press events • Facilitated as global liaison for Americas region, writing and editing corporate content for 10-page internal quarterly newsletter • Revised company’s social media marketing strategy to grow customer connections, increasing LinkedIn interactions by 25% in four months • Collaborated with design and media agencies to increase brand awareness for regional exhibitions and press events

Social Media Marketing Intern

• May 2015 - Sep 2015

• Executed launch of Oakland University’s snapchat account, gaining 500 student followers in first week of launch • Wrote press releases and news articles for University’s website and social media accounts • Provided critical data and key metrics for student engagement across digital platforms • Executed launch of Oakland University’s snapchat account, gaining 500 student followers in first week of launch • Wrote press releases and news articles for University’s website and social media accounts • Provided critical data and key metrics for student engagement across digital platforms

Managing Editor

• Jan 2015 - Sep 2015

• Performed detailed design and content editing on a weekly basis for all print and online publications • Co-managed staff of 40 journalists to strategize efficient methods in providing news to millennial generation • Performed detailed design and content editing on a weekly basis for all print and online publications • Co-managed staff of 40 journalists to strategize efficient methods in providing news to millennial generation