Talent Manager

• Dec 2022 - Present

Account Executive

• Apr 2021 - Dec 2022

• Support with management and execution of public relations programs • Conduct media relations and develop media lists with over 100 national contacts on an ongoing basis in an effort to secure earned coverage, strengthen relationships with media, and increase product and brand awareness • Participate in all-agency calls to connect and align on brand pitching priorities and communication strategies across all markets• Create program Critical Paths, end of week program summaries and provide necessary updates on client status calls to ensure deadlines and budgets are being managed • Develop both internal and external client-facing materials including press releases, spokesperson quotes, key messages, influencer lists (with 50-100 influencers), and pitch notes• Draft influencer contracts, creative briefs, and proposed content for organic and paid partnerships• Monitor influencer coverage and upload to social media coverage tracker • Liaise with printing and design vendors to develop program PR packages • Create local pitching angle recommendations for key markets such as Toronto and Vancouver to maximize earned coverage opportunities • Manage the upload process of press releases on Canadian Newswire• Support with the development of new business proposals and participate in networking presentations • Review and analyze program metrics to develop Wrap Reports

Account Manager

• Oct 2019 - Mar 2021

• Support 5 accounts at a time with campaign strategy, planning and execution • Lead campaign kick-off meetings and manage all timelines, coordinate meetings and act as the main point of contact for clients • Develop the Workback Schedules and Creative Briefs for all projects • Media Outreach — including the development of media lists, Press Releases and Pitches • Review RFP's and assist in the development of Proposals• Manage relationships with media partners, clients and suppliers • Traffic creative assets and coordinate with media plannersProject Highlights:• Lead a 3-month social media and influencer pilot program for St. Joseph’s Health Centre.o Facebook followers increased by 7%, Instagram by 10% and Twitter by 3%

Account Executive

• Jun 2019 - Sep 2019

Account Coordinator

• Oct 2018 - Jun 2019

• Support multiple accounts with campaign deliverables (i.e. Government of Canada Cannabis ad campaign)• Assist with strategy and proposal development during team brainstorms• Help Account Directors with brand management and new initiatives for clients • Review campaign media plans and ensure accuracy of ad specifications

Hostess/Cashier/Expo

• May 2015 - Jan 2019

• Enthusiastically greet and seat guests • Ensure all food orders are correct and visually appealing• Serve food to guests, process payments• Maintain a clean and welcoming atmosphere for guests • Enthusiastically greet and seat guests • Ensure all food orders are correct and visually appealing• Serve food to guests, process payments• Maintain a clean and welcoming atmosphere for guests

Account Coordinator

• May 2017 - Jan 2018

Social Media Intern

• Feb 2017 - Apr 2017

• Pitch article ideas and edit video content • Write press releases • Manage all social media accounts for the company and clients• Write monthly Social Media reports• Manage Influencer relationshipsProject highlights:The RBC x TIFF activation for the 2017 Toronto International Film Festival• Coached and liaised with Youtubers Jaz and Harjit for the #MakeSomedayHappen activation at TIFF.o The initiative was intended to put a human touch/personable connection into the RBC brand.o The Influencer portion of the campaign gave 10 content creators the once in a lifetime opportunity to attend various TIFF events along with the opportunity to interview celebrities and ask them to write on the “Someday I want to…” wall.

Conference Program team

• Jan 2017 - Apr 2017

• Identify, invite and confirm speakers, presenters, etc.• Plan program for the day including all elements• Work with event management team regarding A/V needs, etc.• Commission any materials required• Liaise with Writing/Editing regarding material for print magazine • Identify, invite and confirm speakers, presenters, etc.• Plan program for the day including all elements• Work with event management team regarding A/V needs, etc.• Commission any materials required• Liaise with Writing/Editing regarding material for print magazine

Journalism Intern

• Sep 2015 - Oct 2016

• Generate ideas and research stories • Write 1-2 articles per month• Upload articles on WordPress to be reviewed for publishing• Communicate with Talent Managers• Conduct Interviews with Social Media Influencers and Artists • Generate ideas and research stories • Write 1-2 articles per month• Upload articles on WordPress to be reviewed for publishing• Communicate with Talent Managers• Conduct Interviews with Social Media Influencers and Artists

Sales Associate/Cashier

• Aug 2011 - Jun 2015

• Assisted and greeted customers in a friendly and welcoming manner• Fitting room team member• Provided customers with outfit ideas • Processed cash, debit and credit transactions • Assisted and greeted customers in a friendly and welcoming manner• Fitting room team member• Provided customers with outfit ideas • Processed cash, debit and credit transactions