Experience

Workato

• United States
• Software Development
• 700 & Above Employee

• Social Media Manager

  • Aug 2021 - Present

  Workato is a Forbes Cloud 100 and Deloitte Fast 500 Unicorn company leading the Enterprise Automation movement. It's the only AI-based middleware platform that enables both business & IT to integrate their apps and automate complex business workflows with security and governance. I joined Workato as the company's first dedicated social media hire as Social Media Manager, building out the organic global social media strategy and curating social-first programming like Livestream webinars… Show more Workato is a Forbes Cloud 100 and Deloitte Fast 500 Unicorn company leading the Enterprise Automation movement. It's the only AI-based middleware platform that enables both business & IT to integrate their apps and automate complex business workflows with security and governance. I joined Workato as the company's first dedicated social media hire as Social Media Manager, building out the organic global social media strategy and curating social-first programming like Livestream webinars, newsletters, and the employee advocacy program. Strategically curated & disseminated content to build out a community among Enterprise buyers. Some key highlights include: - Launched cross-functional global social media process, growing EMEA followers 86% - Launched a LinkedIn Newsletter (Workato Wire), growing subscribers to nearly 10k in ~6 months - Increased website traffic & event registrations - Increased social audience by 69% YoY - Secured podcast and livestream webinar speaking opportunities for leadership Show less



Smith Kroeger

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Public Relations and Content Strategy

  • Jun 2020 - Jul 2021

  Omaha, Nebraska, United States As Director of PR and Content Strategy, I led the daily traditional PR pitching and media relations as well as the strategic integration of digital content -- including social media, thought leadership and partnerships.



Bozell

• United States
• Advertising Services
• 1 - 100 Employee

• PR Strategist – Social

  • Jan 2020 - May 2020

  Omaha, Nebraska - Led social media strategy - Performed traditional PR work for clients, ensuring content produced met and exceeded expectations and KPIs - Managed social selling program for B2B and financial services - Led compliance-regulated content production for highly regulated industries - Led content strategy and production for consumer goods and nonprofit clients - Managed ongoing client relationships - Identified and managed influencer marketing and partnerships - Integrated… Show more - Led social media strategy - Performed traditional PR work for clients, ensuring content produced met and exceeded expectations and KPIs - Managed social selling program for B2B and financial services - Led compliance-regulated content production for highly regulated industries - Led content strategy and production for consumer goods and nonprofit clients - Managed ongoing client relationships - Identified and managed influencer marketing and partnerships - Integrated earned PR strategies to enhance brand awareness

• Public Relations Coordinator

  • May 2017 - Jan 2020

  Greater Omaha Area - Managed strategic integration and development of social media and traditional public relations tactics for clients - Direct communication on strategy with clients including Sioux Honey, First National Bank, College Savings Plan Network, Lauritzen Gardens and NCAA Men's College World Series - Crafted ongoing social media strategy and content across clients and Bozell - Generated traditional PR coverage across clients and for Bozell - Utilized traditional PR tools Cision/Vocus… Show more - Managed strategic integration and development of social media and traditional public relations tactics for clients - Direct communication on strategy with clients including Sioux Honey, First National Bank, College Savings Plan Network, Lauritzen Gardens and NCAA Men's College World Series - Crafted ongoing social media strategy and content across clients and Bozell - Generated traditional PR coverage across clients and for Bozell - Utilized traditional PR tools Cision/Vocus, Universal, and social management platform Sprout Social - Managed brand/influencer contracts and relationships, in-house and with external influencer management teams like Socialyte - Managed award-winning social selling programs for highly-regulated clients like mortgage loan officers and small business bankers using brand advocacy platform Bambu

• Public Relations Intern

  • Sep 2016 - May 2017

  Greater Omaha Area As public relations intern, I handled social media engagement for various clients, including Sioux Honey, First National Bank and Vic's Corn Popper. I also spearheaded a social media calendar and social launch plan for the College of Saint Mary lowered tuition announcement. -Wrote blog posts and social media posts for Bozell.com and social platforms. -Identified trending opportunities for social across clients. -Created a media outreach report for First National Bank’s Global… Show more As public relations intern, I handled social media engagement for various clients, including Sioux Honey, First National Bank and Vic's Corn Popper. I also spearheaded a social media calendar and social launch plan for the College of Saint Mary lowered tuition announcement. -Wrote blog posts and social media posts for Bozell.com and social platforms. -Identified trending opportunities for social across clients. -Created a media outreach report for First National Bank’s Global Village Trip media hits using Cision platform.



CommUNO Magazine

• Deputy Editor in Chief

  • Dec 2016 - Apr 2017

  - Led editorial team, assigned and researched stories, write cover story, design front page of 2017 issue



The Gateway

• Editorial Contributor

  • Apr 2015 - Apr 2017

  - Researched, interviewed, and wrote stories to be printed in The Gateway & published online, generating nearly 20k views online.



University of Nebraska at Omaha

• United States
• Higher Education
• 700 & Above Employee

• Academic Information Coordinator

  • Aug 2013 - Aug 2016

  Greater Omaha Area



Midlands Business Journal

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Editorial Intern

  • Jan 2016 - Jun 2016

  Greater Omaha Area - Researched, interviewed, and wrote articles to be published in both the Midlands Business Journal and Lincoln Business Journal - Reported directly to Editor in Chief and collaborate in editing and news gathering - Scheduled interviews and coordinated freelance writers to assigned stories - Managed and processed all incoming press releases - Maintained communication with clients