Kayla Darcey
Global Enterprise Sales Director at MikMak- Claim this Profile
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Bio
Experience
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MikMak
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United States
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Software Development
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100 - 200 Employee
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Global Enterprise Sales Director
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Aug 2023 - Present
New York, New York, United States
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Principal Account Manager
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Sep 2022 - Present
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Senior Account Manager
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Apr 2021 - Present
MikMak enables and measures multichannel brand activity so brands can take action on their business as fast as consumers can buy their brands.
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WISE
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United States
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Human Resources Services
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1 - 100 Employee
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Member
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Feb 2021 - Present
New York, New York, United States Connecting with and learning from female revenue leaders around the world through the WISE network.
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Insider Intelligence
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United States
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Information Services
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100 - 200 Employee
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Senior Director, Key Accounts
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May 2020 - Apr 2021
New York, New York, United States Business Insider Intelligence and eMarketer are now Insider Intelligence, a digitally-focused research company from Insider Inc. Insider Intelligence brings the meticulously sourced data and trusted insight from eMarketer and the timely, digestible analysis of Business Insider Intelligence together under one roof. *Awarded 2020 Key Account Manager of the Year
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eMarketer
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United States
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Advertising Services
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1 - 100 Employee
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Senior Director, Key Accounts
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Feb 2019 - Apr 2021
New York, NY Promoted to most senior account management team, overseeing accounts with highest revenue for the business. Create value story based on client needs, industry trends and usage data, leading to 100% goal attainment. Partner with internal content and product teams to develop customer centric approach.
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Account Director
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Jan 2018 - Jan 2019
New York, NY Promoted from mid-market to corporate team due to strongest performance on team. Consistently communicate with multiple stakeholders across my book of business to drive value from eMarketer PRO subscription and build client relationship, leading to successful renewals. Creatively took new ideas to market by selling the first and greatest amount of eMarketer Live video briefings within two weeks of launch. Developed and coached customer success manager and new employees by creating processes… Show more Promoted from mid-market to corporate team due to strongest performance on team. Consistently communicate with multiple stakeholders across my book of business to drive value from eMarketer PRO subscription and build client relationship, leading to successful renewals. Creatively took new ideas to market by selling the first and greatest amount of eMarketer Live video briefings within two weeks of launch. Developed and coached customer success manager and new employees by creating processes, providing feedback, instilling confidence and leading by example.
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Account Manager
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Jan 2016 - Dec 2017
New York, NY Managed all aspects of customer relationship across 76 mid-market accounts, including account development, creative renewal solutions, and identifying/executing growth opportunities. Generated +$112k in new revenue. Ranked #1 in 2017 with highest recapture rate on team.
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Onboarding Specialist
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Jan 2015 - Dec 2015
New York, NY First point of contact for new eMarketer users from global brands, agencies and adtech companies. Help users navigate risk in a digital world by showing specifics on how to best use eMarketer's insights and forecasts based on role and vertical focus. Strategize and work with clients to become effective researchers, in addition to expanding partnerships by providing consistent support, driving and maintaining strong usage and uncovering opportunities for growth. -Winner: 2015 iMedia Best… Show more First point of contact for new eMarketer users from global brands, agencies and adtech companies. Help users navigate risk in a digital world by showing specifics on how to best use eMarketer's insights and forecasts based on role and vertical focus. Strategize and work with clients to become effective researchers, in addition to expanding partnerships by providing consistent support, driving and maintaining strong usage and uncovering opportunities for growth. -Winner: 2015 iMedia Best Customer Service ASPY Award (Team award) eMarketer is the authority on digital marketing, media and commerce, offering insights essential to navigating the changing, competitive and complex digital environment. By weighing and analyzing information from different sources, eMarketer provides business people, marketers and advertisers with the most complete view of digital marketing available.
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Business Development Representative
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Jun 2014 - Dec 2014
New York, NY Identified and created new qualified opportunities for new business development team, by conducting high level screening calls and targeted email campaigns with director level and above contacts within CPG, healthcare, food & beverage and professional services industries. Researched and prospected new target companies and new target contacts with appropriate roles.
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KCF Technologies, Inc.
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United States
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Software Development
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100 - 200 Employee
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Sales & Marketing
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Jan 2014 - May 2014
State College, Pennsylvania Area Part-time intern while balancing 18 credits during spring semester of senior year. Managed/created content while tracking success/growth metrics from social channels and corporate website. Presented data and contributed ideas to leadership and external consultants. Results include increase of marketing programs and lead generation within ethanol, university and healthcare verticals.
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eMarketer
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United States
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Advertising Services
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1 - 100 Employee
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Marketing & CRM
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Jun 2013 - Aug 2013
New York, NY Full-time intern responsible for restoring and updating data in the CRM system, Filemaker, consisting of +100k contacts to commercial platform, SalesForce in 10 weeks. While balancing the CRM migration, I managed company news/related research for Fortune 500 and Fortune 1000 companies and prospected new targets for the new business/account management team. At first, helping the teams was a side project but this was the moment I was inspired to launch my career in sales.
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Child's Play Communications
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United States
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Public Relations and Communications Services
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Public Relations
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Jun 2013 - Jul 2013
New York, NY Planned social media calendars for multiple accounts, in addition to conducting account related research. Created and delivered media pitches to potential bloggers, while keeping media lists organized through the use of Vocus. Other responsibilities included press kit arrangement and completing monthly reports.
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