Kayla Van Vught

Marketing Specialist at Fuchs Lubricants SA
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Location
Johannesburg Metropolitan Area, ZA

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5.0

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Graham Hogg

Kayla brought new ideas and fresh insight to the marketing of Wirquin in South Africa

Renay Tandy, CPRP

Kayla worked at NGAGE as an intern while she was completing her studies, and worked under me in my capacity of PR Director, assisting me with client management for my 5 clients. Kayla worked in all of our departments at NGAGE and became an excellent all rounder. Although she only worked half day, Kayla showed incredible work ethic and managed to complete all work allocated to her. She was an extremely fast learner and I loved working with her, as did our clients and the media that she dealt with. She showed great initiative and took on all tasks confidently and independently. I can highly recommend Kayla for any marketing / PR or even social media role that she sets her mind to.

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Experience

    • South Africa
    • Chemical Manufacturing
    • 1 - 100 Employee
    • Marketing Specialist
      • May 2021 - Present

      Running and managing the company's national marketing initiatives within retail stores and workshops to co-op (agricultural) hardware stores. This includes branding, strategy development, budget monitoring and preparation, annual sales campaign planning, development of all point-of-sale merchandising, customer campaigns, signage, digital marketing, agency management, packaging and label process, sponsorships, events/conferences, project management and other coordinated marketing activities across key industries. Proudly implementing new ideas and new marketing channels the business has not ventured into prior, whilst developing the departments' role in the company, assisting sales to reach their targets and my own. Show less

    • Marketing Representative
      • Apr 2019 - May 2021

      Handling and management of all marketing efforts for WIRQUIN South Africa this includes but is not limited to: - Growing brand awareness - Digital marketing - Social media: content creation and community management - Facebook; Instagram; Linkedin; Youtube - Retail, instore branding and merchandising - New Product launches - Product marketing - Branding - Product project management - Roadshows - External communication - Advertising - Digital and Traditional - PR -Budgeting -Marketing Strategy Show less

    • South Africa
    • 1 - 100 Employee
    • Marketing Coordinator
      • Jan 2019 - Feb 2019
    • South Africa
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Intern
      • Aug 2017 - Oct 2018

      Upskilling on my qualification with regards to the practical side of marketing, from strategy building for different brand proposals, social media content, advertising scheduling, public relations, events and media communication. Upskilling on my qualification with regards to the practical side of marketing, from strategy building for different brand proposals, social media content, advertising scheduling, public relations, events and media communication.

Education

  • IMM Graduate School
    Bachelor of Business Administration - BBA
    2017 - 2018
  • IMM Graduate School
    Diploma
    2015 - 2017

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