Growth Marketer

• Jan 2023 - Present

I lead the planning and execution of product and event marketing campaigns that result in growth for Remsoft's global brand presence and market share. - I contribute to the development of marketing strategy resulting in the acquisition, retention and loyalty of Remsoft customers. - I define target audiences to define growth opportunities for Remsoft software product and services within global markets. - I develop, implement, track and optimize multi-channel marketing campaigns that engage and convert new and existing leads. - I work with a wonderful group of product development, sales, subject matter experts, writers and designers to craft compelling content. - I manage and execute Remsoft's global event and content calendars, including webinars, social media, and blogs. Remsoft is a leading provider of planning and analytics software for managing the world's forests, land and industrial assets. We help people drive results through data intelligence. Show less

Account Manager

• Oct 2021 - Dec 2022

I managed multiple client accounts and maintained excellent collaborative relationships; my main goal was to become an invaluable part of clients' "external marketing team". I maintained a high level of quality control on all agency outputs to exceed business objectives and KPIs. I facilitated and executed omnichannel digital marketing strategies from campaign conception to completion, working closely with top executives and stakeholders.In2communications is an award-winning digital marketing and web design agency in London, ON. IN2 utilizes digital marketing strategies to drive measurable results for B2B clients. Show less

Search Engine Optimization Specialist

• Apr 2021 - Oct 2021

I developed and implemented strategies to increase our clients’ brand awareness and search engine results rankings. My work included keyword research, value-added content, monitoring key performance metrics and continuously optimizing sites to perform their best on the SERP.

Website Maintenance & SEO

• Sep 2021 - Dec 2022

Marketing & Administration

• Jan 2020 - Sep 2021

Customer Service Assistant

• Oct 2018 - Apr 2021

2 contracts. Advised on best practices to create an updated marketing strategy for the Library. Created promotional and marketing materials including print, web, and video. Increased patron satisfaction by assisting with information, technology use, reference, and reader's advisory. 2 contracts. Advised on best practices to create an updated marketing strategy for the Library. Created promotional and marketing materials including print, web, and video. Increased patron satisfaction by assisting with information, technology use, reference, and reader's advisory.

Special Projects Assistant

• May 2018 - Sep 2018

Assisted with the planning, coordination, and execution of programs within the Recreation and Wellness Department at Hart House, University of Toronto. Created print and web marketing materials. Utilized internal and external communication channels to promote educational events. Assisted with the planning, coordination, and execution of programs within the Recreation and Wellness Department at Hart House, University of Toronto. Created print and web marketing materials. Utilized internal and external communication channels to promote educational events.

Events Coordinator

• May 2017 - Aug 2017

Lead and presented the initial Biosphere Trails Fest Project Proposal. Planned informational and educational events to promote the Biosphere and engage community partnerships. Assisted with events and programs focusing on sustainability, community engagement, and environmental science. Lead and presented the initial Biosphere Trails Fest Project Proposal. Planned informational and educational events to promote the Biosphere and engage community partnerships. Assisted with events and programs focusing on sustainability, community engagement, and environmental science.

Communications Assistant

• Apr 2015 - Aug 2016

Summer contract 2015 & 2016. Designed print and web materials utilizing Adobe Photoshop/Indesign, Canva and Microsoft Publisher. Edited press-releases, print materials, and website copy for Board-wide distribution. Created social media posts. Created educational videos. Completed various other duties and projects. Summer contract 2015 & 2016. Designed print and web materials utilizing Adobe Photoshop/Indesign, Canva and Microsoft Publisher. Edited press-releases, print materials, and website copy for Board-wide distribution. Created social media posts. Created educational videos. Completed various other duties and projects.