Experience

Wits'​ End Productions
• Business Development Enablement Specialist

  • Jan 2023 - Present


Real Chemistry

• United States
• Advertising Services
• 700 & Above Employee

• Senior Event Marketing Manager

  • Oct 2022 - Dec 2022

• Manager, Event Marketing

  • Oct 2020 - Oct 2022

• Marketing Associate, Events

  • Aug 2019 - Oct 2020

  Greater New York City Area

• Data Visualization, Business Development, Event Planning Intern

  • Jun 2018 - Aug 2019

  New York, New York • Rotated through four key work teams over the course of the year-long Fellowship including Data Visualization, Business Development, Analytics and Special Events • Used various visualization methods including creating infographics, to tell stories and drive insights for customer presentations • Contributed to new business pitches, customer presentation, and internal communications • Assisted in creating and disseminating company brand guidelines • Planned and implemented W2O’s… Show more • Rotated through four key work teams over the course of the year-long Fellowship including Data Visualization, Business Development, Analytics and Special Events • Used various visualization methods including creating infographics, to tell stories and drive insights for customer presentations • Contributed to new business pitches, customer presentation, and internal communications • Assisted in creating and disseminating company brand guidelines • Planned and implemented W2O’s South by Southwest programming and other company events including selecting venues, evaluating vendors and developing and executing the events



Capstone Agency

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Insights Strategist

  • Jan 2017 - May 2018

  University of Alabama • Selected in highly competitive process to join the top student run, nationally affiliated integrated communications firm providing strategic and innovative solutions for university, non-profit and commercial clients • Conducted qualitative and quantitative research, program evaluations, and social media analytics to increase awareness and participation in Quality Enhancement Plan (QEP) • Promoted from Insights Associate to Insights Strategist after one semester at the agency



Viacom

• United States
• Entertainment
• 700 & Above Employee

• Intern

  • Jun 2017 - Aug 2017

  New York, New York • Implemented qualitative and quantitative research for MTV through survey design, data analysis, and social listening • Developed and presented final competitive screening project including creating topic, generating guide, moderating internal focus group and developing debrief analysis with actionable insight • Constructed a weekly “FYI” to keep team abreast of media landscape trends among millennials • Assisted in focus groups, creation of guides and surveys, and post group… Show more • Implemented qualitative and quantitative research for MTV through survey design, data analysis, and social listening • Developed and presented final competitive screening project including creating topic, generating guide, moderating internal focus group and developing debrief analysis with actionable insight • Constructed a weekly “FYI” to keep team abreast of media landscape trends among millennials • Assisted in focus groups, creation of guides and surveys, and post group analysis • Produced a comprehensive research binder including how to develop and conduct focus groups, analyze surveys and screen competitive broadcasts for internal team usage Show less



Salon Do

• United States
• Entertainment

• Reception/Administration

  • Jan 2015 - Jan 2017

  • Responsible for client booking and services, inventory ordering and control, and salon maintenance