Kayla Mancusi
Associate Publisher, Sales Manager - Financial Services at SmartBrief- Claim this Profile
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Bio
Experience
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SmartBrief
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United States
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Online Media
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1 - 100 Employee
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Associate Publisher, Sales Manager - Financial Services
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Jan 2022 - Present
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Senior Account Director - Financial Services
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Mar 2019 - Present
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Account Director - Financial Services
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Apr 2015 - Present
- Digital advertising & content marketing sales for SmartBrief’s finance industry vertical. Responsible for all revenue generated from digital advertising and content marketing sales from Asset Managers, Investment Banks, and FinTech providers- Work with mid-sized and enterprise level clients to develop customized and integrated content marketing and advertising campaigns to achieve target KPIs.- Campaign analysis & reporting – synthesize internal and external data into findings reports for clients.- Assist the Financial Services team with their marketing efforts including event organization, branding, and lead generation activities. Show less
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Inside Digital Sales Associate
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Jun 2014 - Apr 2015
SmartBrief is the leading online publisher of targeted business news and information in a wide variety of markets. The Company's mission is to give its readers a competitive edge by providing relevant, timely, and reliable information as efficiently as possible.
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New York Life Insurance Company
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United States
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Financial Services
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700 & Above Employee
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Summer Intern- Target Markets
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May 2013 - Aug 2013
- Winner of the 2013 Intern Agency Action Learning Project - Researched and designed turnkey sales tool for Agents to use in the Young Professional Market - Selected by team to present business proposal to Senior Management in Agency Division - Worked within the Women’s Market with the goal of developing and prospecting female agents - Winner of the 2013 Intern Agency Action Learning Project - Researched and designed turnkey sales tool for Agents to use in the Young Professional Market - Selected by team to present business proposal to Senior Management in Agency Division - Worked within the Women’s Market with the goal of developing and prospecting female agents
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Education
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Siena College
Bachelor of Science (BS), Marketing