Kayla Ma
Head of Business Analytics at International Cosmetics & Perfumes, Inc.- Claim this Profile
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Korean Native or bilingual proficiency
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English Native or bilingual proficiency
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Bio
Nancy Scanlon
I had the true pleasure of having Kayla on my team at both Samsung and Jetson, where she consistently displayed her expertise in data analytics, building out extensive DataMart systems and user-friendly PowerBI reporting dashboards. Kayla’s expertise in understanding the intricacies of our operations allowed her to collaborate closely with stakeholders across the organization (e.g. sales, demand planning, logistics, customer care) to help identify the metrics and data sources critical for visibility and decision-making, and drive implementation in coordination with data engineering. Through her meticulous approach, Kayla empowered the business to make strategic adjustments and drive continuous improvement. I highly recommend Kayla – she is an excellent communicator and business intelligence expert who will make significant contributions in any data-driven organization she joins.
Guilherme Koga
I had the pleasure to work with Kayla twice - at Samsung and Jetson and I'd keep working with her in every single opportunity. Kayla pays tremendous attention to the details and in an Analytics role, this is so important and we need to make sure that the reports and analysis that we're presenting are accurate. What I really appreciate about her, is the great set of tools / skills that she has on her toolbox - extremely analytical, business understanding, build the bridge between technical and business, empathy and team player. At Jetson, despite of not having knowledge in certain areas such as logistics and production, she was able to work with the stakeholders, capture their requirements and built amazing set of tools / analysis that would improve the way those teams are managing their operations. Set of automated KPIs, scorecards and root cause analysis was designed and built by Kayla and her team of engineers that are now part of the daily operations to continuously improve their performance. Also, on the technical side, she is not afraid to learn new things. While at Samsung we were using Tableau as a BI solution, at Jetson we are using Power BI - she not quickly learned new tool, but also taught others on how to use it, building a team of what we call SMEs - Subject Matter Experts. Kayla is so brilliant on everything that she does, and someone I place my strong confidence that she'll deliver exceptional results, on time, with great quality and accuracy, on whatever she does.
Nancy Scanlon
I had the true pleasure of having Kayla on my team at both Samsung and Jetson, where she consistently displayed her expertise in data analytics, building out extensive DataMart systems and user-friendly PowerBI reporting dashboards. Kayla’s expertise in understanding the intricacies of our operations allowed her to collaborate closely with stakeholders across the organization (e.g. sales, demand planning, logistics, customer care) to help identify the metrics and data sources critical for visibility and decision-making, and drive implementation in coordination with data engineering. Through her meticulous approach, Kayla empowered the business to make strategic adjustments and drive continuous improvement. I highly recommend Kayla – she is an excellent communicator and business intelligence expert who will make significant contributions in any data-driven organization she joins.
Guilherme Koga
I had the pleasure to work with Kayla twice - at Samsung and Jetson and I'd keep working with her in every single opportunity. Kayla pays tremendous attention to the details and in an Analytics role, this is so important and we need to make sure that the reports and analysis that we're presenting are accurate. What I really appreciate about her, is the great set of tools / skills that she has on her toolbox - extremely analytical, business understanding, build the bridge between technical and business, empathy and team player. At Jetson, despite of not having knowledge in certain areas such as logistics and production, she was able to work with the stakeholders, capture their requirements and built amazing set of tools / analysis that would improve the way those teams are managing their operations. Set of automated KPIs, scorecards and root cause analysis was designed and built by Kayla and her team of engineers that are now part of the daily operations to continuously improve their performance. Also, on the technical side, she is not afraid to learn new things. While at Samsung we were using Tableau as a BI solution, at Jetson we are using Power BI - she not quickly learned new tool, but also taught others on how to use it, building a team of what we call SMEs - Subject Matter Experts. Kayla is so brilliant on everything that she does, and someone I place my strong confidence that she'll deliver exceptional results, on time, with great quality and accuracy, on whatever she does.
Nancy Scanlon
I had the true pleasure of having Kayla on my team at both Samsung and Jetson, where she consistently displayed her expertise in data analytics, building out extensive DataMart systems and user-friendly PowerBI reporting dashboards. Kayla’s expertise in understanding the intricacies of our operations allowed her to collaborate closely with stakeholders across the organization (e.g. sales, demand planning, logistics, customer care) to help identify the metrics and data sources critical for visibility and decision-making, and drive implementation in coordination with data engineering. Through her meticulous approach, Kayla empowered the business to make strategic adjustments and drive continuous improvement. I highly recommend Kayla – she is an excellent communicator and business intelligence expert who will make significant contributions in any data-driven organization she joins.
Guilherme Koga
I had the pleasure to work with Kayla twice - at Samsung and Jetson and I'd keep working with her in every single opportunity. Kayla pays tremendous attention to the details and in an Analytics role, this is so important and we need to make sure that the reports and analysis that we're presenting are accurate. What I really appreciate about her, is the great set of tools / skills that she has on her toolbox - extremely analytical, business understanding, build the bridge between technical and business, empathy and team player. At Jetson, despite of not having knowledge in certain areas such as logistics and production, she was able to work with the stakeholders, capture their requirements and built amazing set of tools / analysis that would improve the way those teams are managing their operations. Set of automated KPIs, scorecards and root cause analysis was designed and built by Kayla and her team of engineers that are now part of the daily operations to continuously improve their performance. Also, on the technical side, she is not afraid to learn new things. While at Samsung we were using Tableau as a BI solution, at Jetson we are using Power BI - she not quickly learned new tool, but also taught others on how to use it, building a team of what we call SMEs - Subject Matter Experts. Kayla is so brilliant on everything that she does, and someone I place my strong confidence that she'll deliver exceptional results, on time, with great quality and accuracy, on whatever she does.
Nancy Scanlon
I had the true pleasure of having Kayla on my team at both Samsung and Jetson, where she consistently displayed her expertise in data analytics, building out extensive DataMart systems and user-friendly PowerBI reporting dashboards. Kayla’s expertise in understanding the intricacies of our operations allowed her to collaborate closely with stakeholders across the organization (e.g. sales, demand planning, logistics, customer care) to help identify the metrics and data sources critical for visibility and decision-making, and drive implementation in coordination with data engineering. Through her meticulous approach, Kayla empowered the business to make strategic adjustments and drive continuous improvement. I highly recommend Kayla – she is an excellent communicator and business intelligence expert who will make significant contributions in any data-driven organization she joins.
Guilherme Koga
I had the pleasure to work with Kayla twice - at Samsung and Jetson and I'd keep working with her in every single opportunity. Kayla pays tremendous attention to the details and in an Analytics role, this is so important and we need to make sure that the reports and analysis that we're presenting are accurate. What I really appreciate about her, is the great set of tools / skills that she has on her toolbox - extremely analytical, business understanding, build the bridge between technical and business, empathy and team player. At Jetson, despite of not having knowledge in certain areas such as logistics and production, she was able to work with the stakeholders, capture their requirements and built amazing set of tools / analysis that would improve the way those teams are managing their operations. Set of automated KPIs, scorecards and root cause analysis was designed and built by Kayla and her team of engineers that are now part of the daily operations to continuously improve their performance. Also, on the technical side, she is not afraid to learn new things. While at Samsung we were using Tableau as a BI solution, at Jetson we are using Power BI - she not quickly learned new tool, but also taught others on how to use it, building a team of what we call SMEs - Subject Matter Experts. Kayla is so brilliant on everything that she does, and someone I place my strong confidence that she'll deliver exceptional results, on time, with great quality and accuracy, on whatever she does.
Credentials
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Decisions, Decisions: Dashboards and Reports
CourseraAug, 2023- Nov, 2024 -
Google Business Intelligence Certificate
CourseraAug, 2023- Nov, 2024 -
The Path to Insights: Data Models and Pipelines
CourseraAug, 2023- Nov, 2024 -
Foundations of Business Intelligence
CourseraJun, 2023- Nov, 2024
Experience
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International Cosmetics & Perfumes, Inc.
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United States
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Cosmetics
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1 - 100 Employee
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Head of Business Analytics
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Oct 2023 - Present
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Jetson
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United States
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Appliances, Electrical, and Electronics Manufacturing
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1 - 100 Employee
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Director of Business Intelligence
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May 2022 - Apr 2023
• Led the DataMart program (100+ tables and 30+ PowerBI dashboards) via robust partnership with Data Engineering and the Business to provide actionable KPIs and insights to core functions including CX (omnichannel), Demand & Supply Planning, Logistics, and Product • Drove the BI project roadmap and initiatives by leading stakeholder relationship management, translating Business goals and technical logic, overseeing scrum meetings and Jira workflows, and deploying data and analytics solutions across the enterprise • Partnered with stakeholders to develop balanced PowerBI Scorecards for C-Suite Business Reviews that measured operational performance and identified areas of opportunity • Implemented the first-ever, interactive S&OP PowerBI dashboard to trend current inventory levels and predict future levels to drive data-driven Supply and Demand decision-making • Provided analytics to support various strategic decision-making processes such as warranty periods, product quality focus, customer support issues, logistics efficiencies, etc. Show less
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Samsung Electronics America
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United States
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Computers and Electronics Manufacturing
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700 & Above Employee
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Senior Reporting & Analytics Manager
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Apr 2019 - May 2022
• Led, hired and grew a team of 6 (3 Analysts and 3 Data/BI Engineers), growing and scaling the centralized DataMart program to support various functions such as Contact Center, Field Service Repairs, Warranty, Finance, Product Quality, and Digital across Customer Care • Managed the design, development and implementation of self-service dashboards, analytics reports, and insights by ingesting data from multiple systems and presenting to stakeholders and leadership in a user-friendly way (300+ tables & 75+ Tableau dashboards)• Partnered with stakeholders to define KPIs for measurement, align on the DataMart project roadmap/priorities, translate Business goals and technical logic, conduct UAT testing, drive usage/adoption, and lead Executive-level presentations based on gained insights• Launched the first-ever, fully automated monitoring dashboard for the Contact Center based on multiple data sources such as Voice, CRM, Digital, and Customer Feedback, which measured core KPIs including CSS, CES, NPS, FCR and Repeat Contact, Transfer Rate, etc. • Designed and implemented the first-ever Analytics Community program to benefit the Care data analysts at large and eliminate silos while promoting a modernized data-driven culture• Promoted to Senior Manager in March 2020 based on outstanding performance review results Show less
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Reporting & Analytics Manager
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Dec 2016 - Apr 2019
• Led a wide range of quantitative and qualitative Contact Center agent performance analytics to support local Senior Leadership and Global HQ’s decision-making processes • Created the Contact Center’s Text Analytics module of Samsung’s first-ever, customer risk sensing platform powered by a proprietary Speech-to-Text Machine Learning engine • Managed a customer feedback vendor to gather and analyze Care experience sentiment
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S&P Global
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United States
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Financial Services
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700 & Above Employee
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Fixed Income Relationship Manager
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Jun 2015 - Nov 2016
• Established frequent outreach to Corporates & Municipals Issuers, Underwriters, Trustees and Financial Advisors to facilitate the new issue and corporate action coverage (Primary & Secondary) • Managed a large buy-side client relationship to ensure satisfaction with the product offerings • Leveraged relationships with external data sources to develop leads for the Product, Business Development and Sales teams to enhance the commercial opportunities for our Enterprise content • Contributed directly to the increase of the Canada new issue coverage by leveraging relationships Show less
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Thomson Reuters
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Canada
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Software Development
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700 & Above Employee
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Americas Loans Market Data Team Leader (Manager)
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Mar 2014 - Jun 2015
• Led and mentored a team of 7 Analysts to produce syndicated bank loans league tables widely referenced by clients (sell-side banks, buy-side institutions, the press, law firms, etc.)• Managed trusted relationships with clients (25+ firms & 200+ contacts) to source loans data while providing them with value-add content and solutions as their primary liaison
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Americas Loans Senior Market Data Analyst
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Dec 2007 - Mar 2014
• Produced loans content including league tables, articles, commentary, pricing analytics, etc.• Oversaw the high-profile upcoming loan maturities analysis, often sourced by news outlets• Acted as the Americas league tables specialist on the global, cross-functional project to consolidate the data architectures and processes between the legacy Thomson Financial and Reuters businesses• Drove the global press release distributed to 10K+ contacts that was developed upon self-initiative to differentiate from competitors and further promote the group’s data content• Promoted to Senior Analyst in April 2011 based on outstanding performance review results Show less
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KPMG UK
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United Kingdom
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Accounting
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700 & Above Employee
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Advisor
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Sep 2006 - Sep 2007
• Led audits via pricing analysis, senior management interviews and process validations • Supported inventory and incentive audits as a lead analyst that uncovered fraudulent activities, identifying monetary recoveries 10x our fees and providing recommendations • Supported distribution channel audits that led to tightened contracts in the client’s favor • Led audits via pricing analysis, senior management interviews and process validations • Supported inventory and incentive audits as a lead analyst that uncovered fraudulent activities, identifying monetary recoveries 10x our fees and providing recommendations • Supported distribution channel audits that led to tightened contracts in the client’s favor
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Northrop Grumman
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United States
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Defense and Space Manufacturing
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700 & Above Employee
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Financial Systems Intern (TASC unit)
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Jul 2005 - Aug 2005
• Performed case studies on system improvement projects for various U.S. intelligence communities and agencies • Performed case studies on system improvement projects for various U.S. intelligence communities and agencies
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US Airways (now American Airlines)
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Airlines and Aviation
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700 & Above Employee
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Human Resources Intern
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Jun 2004 - Aug 2004
• Improved human resources guidelines for future internship programs, assessing cost, duration and diverse intern projects • Facilitated Human Resources activities to foster a good networking and learning environment as a liaison between program-wide interns and management • Improved human resources guidelines for future internship programs, assessing cost, duration and diverse intern projects • Facilitated Human Resources activities to foster a good networking and learning environment as a liaison between program-wide interns and management
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Education
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2002 - 2006
University of Virginia
Bsc, McIntire School of Commerce (Finance & Marketing) -
2005 - 2005
University of Bath
Management
Community
