Marketing & Outreach Manager

• Nov 2021 - Present

Brand Manager + Account Manager

• Sep 2020 - Oct 2021

• Developed differentiated product positioning, consumer segmentation, and brand strategy for emerging wine brands • Worked across teams to bring new brands from concept to design to production and sales • Lead and trained a team of brand managers to develop brands, sales avenues and marketing strategies for new products • Managed marketing budget, P&L and briefed all external marketing agencies & contractors for brand cohesion. (Formerly estreet.co Creative Agency) *Company closed this arm of its business to open eSt Cru, my role was repositioned. Working in an agency capacity I developed workflows and processes for new teams at a growing company. I worked across departments to provide design, website, public relations, digital advertising, marketing support and other various deliverables to clients. Show less

Marketing & Communications Coordinator

• Sep 2019 - Aug 2020

*Company was relocated to Colorado after my first 6 months, I was then contracted until August 2020 • Performed thorough consumer analysis report using primary and secondary research methods and tools • Conducted an analysis of competitor communication and positioning • Optimized end to end consumer engagement owning strategic decisions for partnerships, ad buys, online sales promotions and sponsorships • Maintained brand communications for two consumer brands in both B2C and B2B markets • Worked with operations to maintain inventories, shipments and product promotions • Completed industry research into grass-fed consumers, trade and media outlets for future involvement • Drafted a product launch for bone broth product into 150 northern California Whole Foods Markets • Coordinated partnerships with food certification programs and third-party consumer authorities • Write and edit press releases, act as point person for media requests and draft and procure quotes • Manage influencer campaigns and relations for both Western Grassfed Beef and Panorama Meats Show less

Stay-at-home Mom

• Apr 2017 - Aug 2019

I moved back to Sacramento for my spouses work and stared a part-time front desk position while going back to school. I moved back to Sacramento for my spouses work and stared a part-time front desk position while going back to school.

Marketing Associate

• Aug 2014 - Mar 2017

Sales & Marketing • Project lead for two major website re-designs in coordination with an agency • Write and format email offers • Process orders, check inventories, update shopping cart and customer management using the AMS systems software • Assist in the creation of the winery mail order catalogs. Including setting up sets and writing creative promotion pieces • Monitor social media and respond to posting as appropriate • Coordinate with Napa Valley Vintners for projects and promotional events • Assist in the planning, organization and implementation of Camp Schramsberg • Maintenance and creation of sales/press kits, flash drives and other promotional materials • Member of the Napa Valley Vintners New Media Committee Public Relations • Coordinating wine samples for press mailings and promotional events outside the winery • Assist in the organization of trade events such as, dinners and tasting on/offsite • Conduct tours and tasting with members of the media and other VIPs • Member of the Napa Valley Vintners Public Relations Committee Administration • Sorting maintain and segmenting databases and organizing electronic files and photos • Maintain and update company website • Provide administration support to the Managers as needed • Work special events included set up, break down, pouring wine and hosting guests as required Show less

Project & Media Coordinator

• May 2010 - Aug 2014

Project & Media Coordinator (March 2011- August 2014) Sales & Marketing • Assisted in a major website/brand redesign in 2012, with a focus on page and content development • Researched and implemented a new e-commerce and POS integration system • Continued management, and curation of website content and development • Project lead for developing and distributing all new marketing collateral such as email marketing, blog curation, quarterly print and monthly digital newsletters • Manage company's editorial calenders for all distributed marketing material • Create project and design briefs for all new marketing endeavors • Develop marketing programs for products, events and the brand • Manage all wine competitions submissions and develop marketing strategy for accolades Social Media • Project lead for all company social media integration, strategy, content curation and management across platforms • Monitor and provide analysis and reporting on success of each social media platform • Write and updates company blog with relevant, seasonal content Project Management & Event Planning • Project liaison between company and graphic designer or vendors • Plan, coordinate, and assist 9 large scale company events for wine club members and the community with upwards of 500+ guests • Developed and implemented an experimental farmers market sales program then hired a full-time sales associate to manage and expand program Public Relations • Draft press releases • Assemble and maintain wine notes, press kits and collect media articles • Fulfill and coordinate all media requests,track and document all media mentions to leverage as marketing material Tasting Room Associate (May 2010- August 2014) • Assist with marketing and sales efforts • Associate training and inventory management • Drafted the first comprehensive new associate training and policy manual • Knowledge of VinNow and WineWeb POS systems • Processing and shipping online and Wineclub orders Show less

Early Childhood Educator

• Oct 2005 - Apr 2010

• Scheduled and taught weekly and monthly preschool curriculum and activities • Provided full time child care for ages 6 months- 12 years of age • Provided transportation on field trips and to and from school • Teacher scheduling and coordination • Meal preparation and light housekeeping • Scheduled and taught weekly and monthly preschool curriculum and activities • Provided full time child care for ages 6 months- 12 years of age • Provided transportation on field trips and to and from school • Teacher scheduling and coordination • Meal preparation and light housekeeping