Kayla Wolfe (Roll)

Marketing Coordinator at Storr Office Environments
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Contact Information
us****@****om
(386) 825-5501
Location
Raleigh, North Carolina, United States, US

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Experience

    • United States
    • Furniture and Home Furnishings Manufacturing
    • 100 - 200 Employee
    • Marketing Coordinator
      • Aug 2021 - Present

      Steelcase Premier Partner Steelcase Premier Partner

    • United States
    • Furniture and Home Furnishings Manufacturing
    • 1 - 100 Employee
    • Web Product Coordinator
      • Jul 2017 - May 2020

      - Maintain product data using e-commerce development site for B2B companyIncluding but not limited to: update availability daily, update pricing and make adjustments to formulas when needed, organize product categories, update product status on a bi-weekly basis (active vs. discontinued), write product descriptions for new product, add new product to website once item is in route to the warehouse- Implement content update strategy for product pages to ensure customers have the correct information regarding our product Show less

    • Marketing Coordinator
      • Jul 2016 - Jul 2017

      - Planned & coordinated all marketing materials & promotions for High Point Furniture Market & Las Vegas Furniture Market- Acted as the receptionist during tradeshow & formulated targeted questions to get a better understanding of customers & built relationships in the process- Prioritized projects based on tradeshow seasons & department/company needs- Created product tags using mail merge function & VLOOKUP function in excel- Served as primary contact for all marketing & advertising vendors for wholesale & retail side- Analyzed competitor activities to plan counter strategies- Created email marketing campaigns for Wholesale & Retail store using Adobe InDesign &Mail Chimp- Designed & developed content for re-branded 2017 catalog- Developed & implemented a marketing plan for my team that aligned with CEO’s vision- Maintained Adobe InDesign file of custom live edge slab inventory & send PDF to salesteam & customers on weekly basis using Mail Chimp- Produced product sell sheets for the sales team - Designed an award-winning digital presentation representing the company’s brand, culture, & product line for ARTS Award 2017- Created media kits for new customers & prospective members in the industry- Expanded brand awareness & sustainable practices through multiple platforms including website, social media, print media, etc.- Maintained website for Wholesale store which included the following:Updated availability daily, updated pricing & made adjustments to formulas when needed, organized product categories, updated product status on a bi-weekly basis (active vs. discontinued), wrote product descriptions for new product Show less

    • Marketing Assistant
      • Jan 2016 - Jul 2016

      - Assisted in setting up before tradeshow at High Point Market & Las Vegas Market showrooms (occurred four times a year)- Acted as receptionist at the entrance of tradeshow showrooms – asking target questions to get a better understanding of who our customers are marketing wise- Designed & maintained product lookbooks for internal & external use- Assisted Manager in researching competition to plan counter strategies- Created e-mail marketing campaigns for Wholesale & Retail store using Adobe InDesign& Mail Chimp- Created templates for social media platforms & developed a monthly posting schedule- Coordinated with local & commercial vendors to receive quotes & orders for marketing materials & promotional goods- Maintained e-commerce site for retail store which involved the following:Updated availability daily, updated pricing & made adjustments to formulas when needed, organized product categories, updated product status on a bi-weekly basis (active vs. discontinued), wrote product descriptions for new product Show less

    • Marketing Intern
      • Aug 2015 - Dec 2015

      - Granted customers online access to products on the website through an approval process- Coordinated with local & commercial vendors to receive quotes & orders for marketing materials & promotional goods- Developed quarterly press releases regarding new hires & promotions as well as company happenings- Created content for magazine editorials & submitted to major furniture industry publications such as Furniture Today, Home Furnishings Business, Home Accents Today, Home Fashion Forecast, & Lighting & Decor (previously Residential Lighting) Show less

  • Halo Home
    • Greenville, North Carolina, United States
    • Office Manager and Design Assistant
      • Aug 2018 - May 2019

      Halo Home is a home goods store and interior design firm located in Downtown Greenville. - Helped the store complete pre-opening tasks before grand-opening - Identified ways to attract customers to a brand new store through marketing, events, sales, etc. - Launched and maintained company's website through Shopify - Created call-to-action email marketing campaigns - Tracked purchases and received orders from multiple vendors including furniture, home goods, lighting, accessories, women's accessories, etc. - Processed damage claims as needed - Added/updated inventory, product descriptions, images, data, pricing, etc. in the system (Bindo) - Assisted head interior designer with project tracking - Planned and oversaw customer events and classes - Collaborated and installed vignettes on the sales floor - Consulted with customers and helped determine their needs/style - Strengthened and maintained filing system for office - Light bookkeeping - Key holder Show less

    • United States
    • Furniture and Home Furnishings Manufacturing
    • 700 & Above Employee
    • Customer Service Representative
      • Mar 2014 - Jul 2015

      - Maintained excellent customer service & upheld company policies - Answered phone calls & assisted customers accordingly - Implemented efficient filing system & conducted monthly audits of mall completed, open, & pending sales orders to ensure all documents were obtained - Created & processed sales orders through inventory system for customers & collected method of payment (cash, card, or finance) - Processed financial applications & generated contracts - Maintained excellent customer service & upheld company policies - Answered phone calls & assisted customers accordingly - Implemented efficient filing system & conducted monthly audits of mall completed, open, & pending sales orders to ensure all documents were obtained - Created & processed sales orders through inventory system for customers & collected method of payment (cash, card, or finance) - Processed financial applications & generated contracts

    • United States
    • Machinery Manufacturing
    • 100 - 200 Employee
    • Finance Accounting Intern
      • Jul 2012 - Dec 2013

Education

  • East Carolina University
    Bachelor of Science (BS), Interpersonal and Organizational Communications
    2016 - 2018
  • Pitt Community College
    Marketing and Communications; University Transfer
    2014 - 2015
  • Apex High School
    Academy of Information Technology
    2009 - 2013

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