Mobile Product Manager

• Sep 2022 - Present

Business Analyst Intern

• Jan 2022 - Jun 2022

Mandatory Co-Op Internship to graduate from Lambton College. Worked as part of the analytics team to design and build new datasets and leverage business intelligence tools. Re-designed flows and scripts in Genesys utilizing A/B testing that achieved a 30% decrease in wrap-up duration and a 20% increase in the promise-to-pay rate. Collaborated with business units to specify project scope and deliver guidance for implementing campaigns. Produced analytical insights through data visualization and dashboard BI reports.

Senior Product Manager

• Mar 2020 - Mar 2021

• Directed the development of the cloud-native Caller ID Getcontact App (15 M active users) in over 30 countries. • Led the scrum team for 10 developers and 2 testers and planned realistic and time-efficient 2-week sprints allowing the development team to meet 90% of the sprint goals by determining the velocity. • Developed new subscription onboarding flows and P2P messaging features. The conversation rate for subscriptions improved by 24%, and the retention rate increased by 32%. • Directed the development of the cloud-native Caller ID Getcontact App (15 M active users) in over 30 countries. • Led the scrum team for 10 developers and 2 testers and planned realistic and time-efficient 2-week sprints allowing the development team to meet 90% of the sprint goals by determining the velocity. • Developed new subscription onboarding flows and P2P messaging features. The conversation rate for subscriptions improved by 24%, and the retention rate increased by 32%.

Senior Product Manager

• Aug 2018 - Jan 2020

• Oversaw projects for the Akbank Mobile Banking App (5 M active users). • Headed the redevelopment of investment & trading features with personalized & insight-driven experiences via over 40 scenarios (10.2018 – 12.2019) - Next Generation Project. • Trading & Investment has doubled, while financial transactions have increased by 62%. • Managed the chatbot project with the AI team and reduced the live agent connection rate by 14%. • Oversaw projects for the Akbank Mobile Banking App (5 M active users). • Headed the redevelopment of investment & trading features with personalized & insight-driven experiences via over 40 scenarios (10.2018 – 12.2019) - Next Generation Project. • Trading & Investment has doubled, while financial transactions have increased by 62%. • Managed the chatbot project with the AI team and reduced the live agent connection rate by 14%.

Mobile Product Manager

• Jun 2015 - Jul 2018

• Promoted and headed all the development processes of the CEPTETEB Banking app (1.5 M active users). • Led the CEPTETEB Mobile App Redevelopment Project, including new UI/UX and infrastructure, with 220 existing and 15 new features from the design to the launch and post-implementation phase (08.2016 – 11.2017). • CEPTETEB mobile reached 1.1 M monthly active users with a 30% increase and gained 80% of all online banking transactions with a 40% increase. Also, it performed a 20% increase in NPS and reached 5 M downloads.• Other Projects: NFC-based contactless payment, QR code payment, Mobile wallet, Customer authentication via push notification, Location intelligence campaign management.

Technical Product Manager

• Feb 2013 - Jun 2015

• Worked as part of the digital banking development team and participated in web and mobile platform projects.• Participated in the CEPTETEB Neo bank transformation project, providing financial services without physical branches (06.2013 – 01.2015).• Designed credit card, credit and customer acquisition technical flows with backend development teams.• CEPTETEB reached 1 M active digital users, acquiring 600,000 new customers in the banking sector in two years. • Upgraded digital loan application and utilization processes in online banking and increased annual online credit sales by 20% on average.• Other Projects: Semantic search, business banking UI/UX redevelopment, Web swift instruction, Integration of SaaS and on-premise solutions, Web portal upgrade, Content management, Intranet-SharePoint.

Business Analyst

• Mar 2011 - Jul 2012

• Worked as part of the development team for BIS, a fin-tech specializing in factoring and serving as an on-demand solution for major financial groups and banks. • Led the factoring flow project, which combines all flows into a single module, improving factoring flow effectiveness and user experience (06.2011–01.2012). • Took part in upgrading the factoring framework, including 550 user interfaces from VB to C #. NET (2011). • Worked as part of the development team for BIS, a fin-tech specializing in factoring and serving as an on-demand solution for major financial groups and banks. • Led the factoring flow project, which combines all flows into a single module, improving factoring flow effectiveness and user experience (06.2011–01.2012). • Took part in upgrading the factoring framework, including 550 user interfaces from VB to C #. NET (2011).