Experience

Black Enterprise Magazine
• United States
• Book and Periodical Publishing
• 1 - 100 Employee
• Senior Content Editor/Writer

  • May 2021 - Present


Digital Marketing 4Less

• Freelance Writer

  • Dec 2019 - Present

  • Ensure excellent client experience by supervising the production of high-quality content • Oversee and assist with writing content such as social media content, web content, e-mails, direct mail, landing pages, blog posts, Facebook ads, webinar content, eBooks, whitepapers, infographics, press releases, and much more. • Execute and create all required articles and content featured within our website • Conduct weekly staff meetings & train new writers • Review and edit final articles/content for accuracy and errors • Research and generate new topics for content production • Recruit and evaluate freelance content creators • Manage content calendar and ensure timely publication • Partner with marketing agencies and individual clients Show less



MSK Marketing

• United States
• Advertising Services

• Content Manager

  • Oct 2015 - Jul 2020

  Planning, writing, and optimizing blog content for 30+ clients in a deadline-driven environment. Proofreading and editing 16+ blog posts per week and website content for new clients. • Wrote 25–50-page websites for incoming clients in the Software and Healthcare Technology industry • Developed company documentation on creating optimized blog posts to ensure we're following proper SEO strategy for the writing team’s 120+ clients each month. • Managed a team of 10 writers and 3 designers to meet deadlines, develop new content ideas, and create customized graphics • Averaged 25+ pieces of content per week (e.g., website pages, blog posts, press releases, social media content) according to the client’s requirements. • Incorporated SEO techniques like distinct calls-to-action, headlines, page titles, meta keywords, and description tags into the content • Write proposals for large scale projects for MSK clients, both local and international • Drive content marketing initiatives by writing long-form articles, blog posts, and thought leadership reports, with effective SEO-friendly headlines and calls-to-action (CTA) for digital platforms • Wrote over 3,500+ articles for blogs in the SaaS, finance, eCommerce, Healthcare, and legal niche, which enhanced traffic by 15%-35% per month • Delivered advice to clients on content and social media strategies Show less



CINC Systems

• United States
• Software Development
• 100 - 200 Employee

• Customer Success Manager

  • May 2018 - Dec 2019

  • Built and maintained strong, long-lasting customer relationships with 50 existing enterprise accounts, totaling $1.5 million in ARR • Proactively identified potential customer issues before they materialized • Proofread, edited, and improved onboarding and training materials, white papers, QBR, presentations, and graphic designs • Developed compelling articles for the self-service portal • Created content for customer communications, including customer support scripts and articles for a self-service portal • Provided frequent metrics, analysis, and forecasts to executive leadership team. • Collected client feedback and new feature requests to upper management and the development team for the strategic development of the product roadmap. • Planned and led process improvement initiatives to improve customer success and satisfaction during a customer’s journey. • Identified root causes of customer churn and possible client dissatisfaction. Show less



Macy's

• 1 - 100 Employee

• Content Writer

  • Apr 2005 - Oct 2014

  • Effectively interpreted and adapted information for each initiative and wrote clear, concise, and compelling copy to embody the brand's voice. • Proactively sought effectiveness in advertising by understanding the needs of our customers and researching competitors' advertisements and campaigns. • Collaborated with Design and Marketing partners to create synergy and integration in concept development and execution across print and digital. • Had full knowledge of legal guidelines, formats, and best practices and was empowered to make decisions to ensure compliance and consistency throughout all projects. • Planned, prioritized, and organized a high volume of work and coordinated with Project Management to effectively meet deadlines. • Personally, responsible for increasing website traffic that resulted in $1.5+ million in sales. • Developed follow-up campaigns for long-term relationships Mailchimp, Facebook Ads, Instagram Ads, Google Ads, Asana, and Basecamp. • Responsible for all email marketing copies with an open rate of 87% • Increased the number of monthly website visitors by 67% Show less