Kay Hutcheson
Head of Product Marketing & Product Operations at Coopers of Stortford- Claim this Profile
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Bio
Credentials
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BDMA Diploma in Direct Marketing
The Institute of Direct and Digital Marketing -
BTEC Diploma in Fashion & Textile Design
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BTEC HND in Fashion Promotion & Communication
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ILM Level 5 Qualification in Management & Improvement
Kaplan University
Experience
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Coopers of Stortford
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United Kingdom
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Retail
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1 - 100 Employee
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Head of Product Marketing & Product Operations
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Jun 2023 - Present
Exciting new position realising our gap in the business and to meet ever-changing customer expectations.
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Head of Product
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Dec 2022 - Jun 2023
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Senior Project Management • Buying & Content Merchandising
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Jan 2022 - Dec 2022
I have taken the plunge to make a refreshing new start, making responsible choices and working with people and businesses I value....and loving my new role and the people I am meeting and working with along the way. * Are you facing product or content merchandise challenges? * Are you looking to diversify or extend product ranges but have a team that is already stretched? * Do you need help with customer focused product development? * Do you need to reorganise for growth… Show more I have taken the plunge to make a refreshing new start, making responsible choices and working with people and businesses I value....and loving my new role and the people I am meeting and working with along the way. * Are you facing product or content merchandise challenges? * Are you looking to diversify or extend product ranges but have a team that is already stretched? * Do you need help with customer focused product development? * Do you need to reorganise for growth and struggling to see the wood through the trees? * Do you want help with improving product margins? * What opportunity is your business missing? * Simply connect or contact me to find out if I can help in any way Show less I have taken the plunge to make a refreshing new start, making responsible choices and working with people and businesses I value....and loving my new role and the people I am meeting and working with along the way. * Are you facing product or content merchandise challenges? * Are you looking to diversify or extend product ranges but have a team that is already stretched? * Do you need help with customer focused product development? * Do you need to reorganise for growth… Show more I have taken the plunge to make a refreshing new start, making responsible choices and working with people and businesses I value....and loving my new role and the people I am meeting and working with along the way. * Are you facing product or content merchandise challenges? * Are you looking to diversify or extend product ranges but have a team that is already stretched? * Do you need help with customer focused product development? * Do you need to reorganise for growth and struggling to see the wood through the trees? * Do you want help with improving product margins? * What opportunity is your business missing? * Simply connect or contact me to find out if I can help in any way Show less
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Scotts and Co.
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United Kingdom
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Retail
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1 - 100 Employee
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Buying & Brand Director
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Jul 2020 - Jan 2022
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Head of Product Sourcing & Development
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Oct 2019 - Jul 2020
Managing an excellent product team of 7 including product sourcing & development, quality assurance, brand management and customer satisfaction. Keen to source and deliver great ideas that are on brand, tick the needs for the customer and deliver the best return for the business.
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Head Of Buying (freelance)
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Sep 2018 - Sep 2019
Working for home shopping brand, Coopers of Stortford (Damartex owned) on a freelance basis. Reporting directly into the MD, managing a range of key projects and processes for the business - enabling me to work across all areas and key stakeholders. Really enjoyed working with the management team as it utilised all my skills perfectly.
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Senior Buyer - Across multiple areas incl Seasonal & Home
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Dec 2010 - Aug 2018
Responsible for the management of Living, Utility, Kitchen & Dining categories from July 2016, including analysis, development & implementing the sourcing strategy for growth Management of the Gift & Garden ranges from Dec 2010 to May 2013 and as result, achieving a 20% growth in sales for the period and a 3% improvement in margin Responsible for the management of Living, Utility, Kitchen & Dining categories from July 2016, including analysis, development & implementing the sourcing strategy for growth Management of the Gift & Garden ranges from Dec 2010 to May 2013 and as result, achieving a 20% growth in sales for the period and a 3% improvement in margin
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House of Bath
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Hospitals and Health Care
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Co-Founder & Member of the Senior Management Team
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Apr 1998 - Aug 2018
Being part of a trio, as Head of Marketing I was involved in starting this successful mail order business, creating a turnover from zero to £25m within 5 years and growing a database of over 500,000 0-24 month buyers. Featured in The Times 100 for one of the fastest growing companies (2003). Bought by JD Williams & Co in 2004, now turning over £59m under the HoB brand with a healthy return of £5.8m profit. For the last 8 years, I have been in a Senior Buying role where I use my customer… Show more Being part of a trio, as Head of Marketing I was involved in starting this successful mail order business, creating a turnover from zero to £25m within 5 years and growing a database of over 500,000 0-24 month buyers. Featured in The Times 100 for one of the fastest growing companies (2003). Bought by JD Williams & Co in 2004, now turning over £59m under the HoB brand with a healthy return of £5.8m profit. For the last 8 years, I have been in a Senior Buying role where I use my customer insight in developing and managing product innovation to drive sales. Show less Being part of a trio, as Head of Marketing I was involved in starting this successful mail order business, creating a turnover from zero to £25m within 5 years and growing a database of over 500,000 0-24 month buyers. Featured in The Times 100 for one of the fastest growing companies (2003). Bought by JD Williams & Co in 2004, now turning over £59m under the HoB brand with a healthy return of £5.8m profit. For the last 8 years, I have been in a Senior Buying role where I use my customer… Show more Being part of a trio, as Head of Marketing I was involved in starting this successful mail order business, creating a turnover from zero to £25m within 5 years and growing a database of over 500,000 0-24 month buyers. Featured in The Times 100 for one of the fastest growing companies (2003). Bought by JD Williams & Co in 2004, now turning over £59m under the HoB brand with a healthy return of £5.8m profit. For the last 8 years, I have been in a Senior Buying role where I use my customer insight in developing and managing product innovation to drive sales. Show less
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Head of Buying (Maternity Cover)
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May 2013 - Jul 2016
Over the three period, providing maternity cover, managing a team of eight (including QA) across all Homeware categories & seasonal ranges including Gift & Garden. Devise and execute product strategy and range plans for the period and identify areas for growth Management of a costs from a total of £9.8m to £15.1m over the period. Producing a margin growth of 15% across the three period (49.15% to 56.54%) Part of a senior management team that led the company to deliver a profit… Show more Over the three period, providing maternity cover, managing a team of eight (including QA) across all Homeware categories & seasonal ranges including Gift & Garden. Devise and execute product strategy and range plans for the period and identify areas for growth Management of a costs from a total of £9.8m to £15.1m over the period. Producing a margin growth of 15% across the three period (49.15% to 56.54%) Part of a senior management team that led the company to deliver a profit growth of 35% in the period from £1.7m (FY12/13) to £2.3m (FY15/16) Maintaining continuity of supply via effective supplier relationships Show less Over the three period, providing maternity cover, managing a team of eight (including QA) across all Homeware categories & seasonal ranges including Gift & Garden. Devise and execute product strategy and range plans for the period and identify areas for growth Management of a costs from a total of £9.8m to £15.1m over the period. Producing a margin growth of 15% across the three period (49.15% to 56.54%) Part of a senior management team that led the company to deliver a profit… Show more Over the three period, providing maternity cover, managing a team of eight (including QA) across all Homeware categories & seasonal ranges including Gift & Garden. Devise and execute product strategy and range plans for the period and identify areas for growth Management of a costs from a total of £9.8m to £15.1m over the period. Producing a margin growth of 15% across the three period (49.15% to 56.54%) Part of a senior management team that led the company to deliver a profit growth of 35% in the period from £1.7m (FY12/13) to £2.3m (FY15/16) Maintaining continuity of supply via effective supplier relationships Show less
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Account Director
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Feb 1993 - Apr 1998
Revolutionary at the time for a brand to move their marketing spend from ATL to BTL activity. Working as an Account Director and reporting into the Client Services Director, I was responsible for the implementation of the Heinz AT HOME program and ensure smooth running of the account on a day to day basis. Building a database of 4.7 million individuals over a 2 years via the Heinz AT Home program. Revolutionary at the time for a brand to move their marketing spend from ATL to BTL activity. Working as an Account Director and reporting into the Client Services Director, I was responsible for the implementation of the Heinz AT HOME program and ensure smooth running of the account on a day to day basis. Building a database of 4.7 million individuals over a 2 years via the Heinz AT Home program.
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Account Manager
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Sep 1991 - Feb 1993
Clients included BUPA, Oxfam, Olivetti & MEB Clients included BUPA, Oxfam, Olivetti & MEB
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Account Executive
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Aug 1988 - Sep 1991
Clients included Polaroid Studio Express & Eastern Electricity I undertook the BDMA Diploma in Direct Marketing whilst here Clients included Polaroid Studio Express & Eastern Electricity I undertook the BDMA Diploma in Direct Marketing whilst here
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