Experience

ARIJ Network
• Jordan
• Media Production
• 1 - 100 Employee
• Project Manager & Business Coach

  • Mar 2022 - Present

MAGENTA
• France
• Law Practice
• 1 - 100 Employee
• SBC Senior Programme Manager- Project Initiation Phase

  • Oct 2022 - Feb 2023

International Rescue Committee
• United States
• Non-profit Organization Management
• 1 - 100 Employee
• Public Awareness Raising Consultant

  • Sep 2021 - Oct 2022

Cabinet Office
• United Kingdom
• Government Administration
• 700 & Above Employee
• Strategic Communications Consultant

  • Nov 2018 - May 2020


Eagle Hills

• Recreational Facilities
• 1 - 100 Employee

• Senior Marketing Executive

  • Oct 2015 - Mar 2017

  In October 2015, Al Maabar became a subsidiary of Eagle Hills, an Abu Dhabi-based private real estate investment and development company. • Developed Marketing strategies and plans for 3 projects to achieve objectives • Prepared, monitored and tracked yearly budgets for 3 projects • Prepared briefs for marketing materials – ATL/BTL/ Digital - presentations, and new product promotions • Managed several advertising campaign creation, execution and placing adverts in appropriate channels • Oversaw media planning for offline and online marketing activities to support the business plans and objectives and tracked results for best performance on a quarterly basis • Managed the design, printing and distribution of collateral material and publications • Supervised all corporate branding of Eagle Hills brand in Jordan offices and sales showrooms in Amman and Aqaba • Communicated key company and project milestones to the staff as part of internal communication • Defined and allocated the brand’s annual operating budgets • Prepared marketing material and giveaways for over 30 site tours, investor presentations, road shows, exhibitions and press conferences • Managed all aspects of social media channels for the projects on assigned brands on weekly basis • Planned over 15 sales activities for existing and potential customers to increase interest in Eagle Hills Jordan projects • Part of the re-launch team of Saraya Aqaba project and the launch of W Amman project • Monitored competitor activity on a monthly basis Show less



Al Maabar International Investments

• Real Estate
• 1 - 100 Employee

• Marketing Executive

  • Oct 2013 - Oct 2015

  In October 2015, Al Maabar became a subsidiary of Eagle Hills, an Abu Dhabi-based private real estate investment and development company. In October 2015, Al Maabar became a subsidiary of Eagle Hills, an Abu Dhabi-based private real estate investment and development company.



UN Women

• United States
• International Affairs
• 700 & Above Employee

• PR and M&E Consultant

  • Sep 2012 - Jul 2013

  The Gender Equity Model is a project initiated by UN Women in Jordan to establish a model for gender equity in the labor place. Achievements included the following: • Managed over 80 motivational sessions to engage management and staff on the importance of the project • Assisted 10 firms in achieving the Gender Equity Seal as public recognition of each corporation; through developing action plans and preparation for the pre-certification phase to successfully complete the certification process • Supported 10 firms in setting up monitoring tools and processes to support overall project monitoring • Presented the summary evaluation for each firm to the UN Women Office after the conclusion of each phase; including good practices and lessons learnt • Promoted the development of corporate social responsibly (CSR) projects to match the each company’s strategy as well as UN WOMEN overall project’s strategy • Implemented a full-scaled marketing & communication strategy to promote the Gender Equity Seal Show less