Experience

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, MUMBAI

• India
• Higher Education
• 1 - 100 Employee

• Visiting Professor

  • Aug 2017 - Present

  Associated with the Fashion Communication department. Main subjects includes, Visual merchandising, Graphic design and Illustration. Associated with the Fashion Communication department. Main subjects includes, Visual merchandising, Graphic design and Illustration.



McDonald's

• United States
• Restaurants
• 700 & Above Employee

• Deputy Manager, Visual Merchandiser Head Office

  • May 2019 - Mar 2020

  Ensuring high impact visual appeal of the product, visuals, posters and overall brand experience seen by the customer. Creating blue print for VM strategies and implementation. Deployment of marketing campaign across stores. Developing VM identity for various product lines and store types. Ensuring high impact visual appeal of the product, visuals, posters and overall brand experience seen by the customer. Creating blue print for VM strategies and implementation. Deployment of marketing campaign across stores. Developing VM identity for various product lines and store types.



Trent Ltd

• India
• Retail
• 700 & Above Employee

• Visual Merchandiser, Westside

  • Oct 2014 - May 2015

  Graphic Inputs for Creating/executing Plans, Layouts, Window Display in relation to look/feel of the brand at store level based on a specified brief. Creating Standard Operating Procedure (SOP) for store managers to function in the store. Store visits, Merchandise assortment and formulating a report on the same. Graphic Inputs for Creating/executing Plans, Layouts, Window Display in relation to look/feel of the brand at store level based on a specified brief. Creating Standard Operating Procedure (SOP) for store managers to function in the store. Store visits, Merchandise assortment and formulating a report on the same.



Aditya Birla Fashion and Retail Ltd - Pantaloons

• India
• Retail
• 700 & Above Employee

• Graphic Designer & Design consultant

  • Dec 2013 - Sep 2014

  Graphic inputs for Store facade, Window Display and In Store communication during Brand launch of - "Byford, Chirpie Pie" and End of Season Sale. Developed prints for Kid's wear and Women's wear. Indenting for the Autumn Winter'14 and Spring Summer '15 range of Kid's wear- Chirpie Pie, Bare (boys and girls) and Women's wear- Annabelle & Honey Graphic inputs for Store facade, Window Display and In Store communication during Brand launch of - "Byford, Chirpie Pie" and End of Season Sale. Developed prints for Kid's wear and Women's wear. Indenting for the Autumn Winter'14 and Spring Summer '15 range of Kid's wear- Chirpie Pie, Bare (boys and girls) and Women's wear- Annabelle & Honey



ESJAY INTERNATIONAL

• Retail Apparel and Fashion
• 1 - 100 Employee

• Visual Merchandiser

  • Jun 2013 - Dec 2013

  Creating/executing Plans, Layouts, Window Display in relation to look/feel of the brand at store level based on a specified brief. Creating Standard Operating Procedure (SOP) for store managers to function in the store. Store visits, Merchandise assortment and formulating a report on the same. Creating/executing Plans, Layouts, Window Display in relation to look/feel of the brand at store level based on a specified brief. Creating Standard Operating Procedure (SOP) for store managers to function in the store. Store visits, Merchandise assortment and formulating a report on the same.



Facebook

• Software Development
• 700 & Above Employee

• Freelance Graphic Artist

  • Oct 2012 - Oct 2012

  Rendered Wall graffiti (direct acrylic on wall) in the facebook office. The illustrations were inspired by the company's values - Focus on Impact Move Fast Be bold Be open Build Social Value Rendered Wall graffiti (direct acrylic on wall) in the facebook office. The illustrations were inspired by the company's values - Focus on Impact Move Fast Be bold Be open Build Social Value



Brand Marketing India

• Retail
• 1 - 100 Employee

• Intern - Visual Merchandising

  • 2011 - 2011