Digital Experience Manager

• Sep 2023 - Present

Design Accounts Manager

• May 2023 - Sep 2023

UX Lead

• Aug 2022 - Sep 2023

Senior UX Researcher & Designer

• Jul 2021 - Jul 2022

UX Researcher & Designer

• Sep 2019 - Jul 2021

1) Shape new product ideas & initiatives through the use of human centred design techniques. 2)Leverage collaborative approaches & techniques (design thinking, MVP’s, rapid prototyping, etc) to understand business problems & uncover target audience along with their pain-points 3) Strategising and building solutions along with journey maps and personas using Human centered design principles and techniques 4)Work with the stakeholders, business owner, product managers and content teams to establish a refined and evolved suite of ‘evidence driven’ user personas to help inform future product developments. 5)Guiding and influencing stakeholders in constructive ways to build relationships & advocate User Experience methodologies & the value of looking at products/designs from the lens of an end user & the resulting impact. 6)Identifying and communicating user insights via UXR methods (User interviews, Usability testing, Diary studies, ethnographic studies, contextual inquiry, heuristic evaluations) to inform the next iteration & future product roadmaps of Movember products 7)Building working relationships with cross functioning teams (marketing and monetary evaluation) to tell a coherent story from an end user perspective. Came up with collaborative approaches to leverage data gathered across various functions to identify and validate the voice of customer 8)Working with the SEO partners to improve product discoverability 9)Support Product Managers throughout the development of overall product vision, objectives and organic evolution of the product roadmap 10)Clarify the team’s understanding of what is required to ensure high-quality and unambiguous user-stories are produced, and prioritised Show less

Senior User Experience Consultant

• Nov 2018 - Sep 2019

1) Deliver end-to-end Service Design for Information Technology stakeholders and customers, using well established human-centred design and service design principles. 2) Work with subject matter experts and technology partners to understand needs, design future states, evaluate and iterate. 3) Developed an understanding of business objectives and technologies to design efficient processes and user experiences to ensure that IT services and solutions are helpful, lean and intuitive. 4) Evangelised UX practice within Honeywell by designing and conducting deep dive training’s and workshops for SME’s & Directors 5) Conducted full-day UX training and workshops in India and United Kingdom 6) Created customized training material about various methodologies and how to adapt them within IT at Honeywell Show less

User Experience (UX) Research Manager

• Nov 2017 - Oct 2018

1) Successfully executed and delivered formative and validation studies across a variety of industries and platforms, such as - agriculture, social media, ride sharing, information technology,paint industry, banking, telecom for clients such as Amazon, Facebook, Uber, Qualcomm, Microsoft and Google2)Proposals for new projects - identify the research approach , methods and technique that best fits the client requirement & constraints3) Managed a team of researchers - recruited talent, coached from junior to senior level employees, assigned projects to match business needs & career interests , scoped and prioritized work.4) Conducted studies to gather feedback on product features via diverse UX studies (usability tests, exploratory and contextual interviews, home visits) that translated to measurable improvements in customer experience.5) Collaboratively worked with research and design teams across domains to help understand and gain user insights from primary research6) METHODOLOGIES: usability testing (mobile/desktop/tablet) formative/summative interviews, user interviews, exploratory qualitative research, field research, ethnography, contextual interviews, heuristic reviews, product recommendations & actionable insights7)Responsible for designing, recruiting, conducting, analysing, and reporting back findings from user research studies on a twice-monthly cadence (50+ studies; 4-12 participants each) Show less

Sr UX researcher

• Aug 2017 - Nov 2017

Head Of Design

• Aug 2014 - May 2017

1) Visual Design - Dependable for grasping the brand voice and help communicate the same visually to the target demographic across multiple channels 2) Product/Design Planning, Development & Implementation 3) Design & Strategize collections in the realm of Jewellery & Luxury products Managed all design projects in coordination with all stakeholders, design coordinators, architects and engineers. 4) Monitored all executed all phases of design & web development process along with UX research and usability testing 5) Plan and execute social media posts , shoots , website banners, google ads & marketing campaigns 6) Study & analyse data to identify consumer behaviour & map trends Show less

Designer and trend researcher

• Feb 2012 - Jul 2014

1. User Research and analysis - Research and construct new design stories for the top down collections 2. Design exploration & development - Design contributor for key top-down design differentiated collections - INARA, MIA, XYRA, High-Value exhibitions, IVA, Solitaires by Tanishq Visual & graphic design 3. UX research and Design for “Come home to Titan” - a new business idea for Titan company that was selected from a list of 1000 entries to be a part of an ignitor project for incubation. Show less

Design Researcher

• Jun 2011 - Feb 2012

Select projects 1) COLORNEXT 2012 - ColourNext is an Asian Paints initiative that offers the visual design trends of Tomorrow (http://www.asianpaints.com/colourconnect/colouritup/colour_next.as p x ) 2) DESIGN PUBLIC 2 - Design Public is a series of conversations about design and innovation in the public interest. These conversations are held in a discussion conclave with a particular focus on India with an interest in other emerging economies and the wider world. (http://designpublic.in/ ) Show less

Design Intern

• Jun 2010 - Jul 2010