Engagement Manager

• Feb 2022 - Present

Engagement Specialist

• Apr 2021 - Feb 2022

- Create, manage, and execute over 13+ marketing campaigns and over 100+ external communications annually to promote initiatives, programs, and events through audience engagement strategies and cross collaboration to drive mission and brand awareness resulting in an increase of 20% monthly subscribers and 15% annual revenue.- Work with business development and customer success teams to engineer targeted marketing campaigns to acquire and retain sponsorships and partnerships by providing exceptional value and service, increasing target sales by $250K.- Oversee, organize, and prioritize deliverables to ensure timely completion of marketing campaigns and excellent cross collaboration between teams to amplify and promote programs through requests submitted.

Engagement Coordintor

• Nov 2018 - Apr 2021

- Foster a culture of data transparency to track and improve marketing campaigns and monthly newsletters using A/B testing, leading to open rates and CTRs surpassing the national non-profit average of 20% and 2.5% to averaging 50% and 12%.- Curate content for social media marketing campaigns and strategies across Twitter, Facebook and LinkedIn while raising brand awareness, resulting in monthly growth of followers and subscribers across all platforms by 15% and 30% increase in impressions.- Creatively design AnitaB.org and GHC.AnitaB.org websites with engaging content, visual assets, strong CTAs to raise awareness about the organization’s mission, promote programs and events, share success stories, encourage philanthropy, improve audience engagement and provide a seamless user experience.

Grace Hopper Celebration Coordinator (Remote Contract Position)

• Apr 2018 - Nov 2018

Responsibilities:Supported the GHC team with the planning and execution of the conference that will be held in Houston, Texas on September 26-28.• Responsible for program management of speakers, content and tracks for GHC 18; ensuring all 1000+ submissions met guidelines and registration was completed for 700+ speakers.• Organized and assisted with scheduling of sessions using the cvent platform to ensure data accuracy of content including titles, abstract, speaker profiles, session timing and room configuration. • Provided superior ongoing customer support through FreshDesk to speakers and volunteers, managing schedules and communication, to accommodate changes, address concerns and resolve issues encountered prior to attending GHC 18.• Excellent communication during team meetings to discuss potential concerns and issues and strategize effective solutions.• Thorough process documentation and daily logistic logs to streamline processes and ensure deliverables were met on time.• Compiled, reviewed and edited content for email announcements to speakers and session chairs for target dates and reminders.• On-site responsibilities include assistance with execution of sessions, session chair orientation, room and presentation setup, speaker logistics, traffic flow and promoting an overall positive experience.

Business Development Manager

• Nov 2014 - Apr 2018

- Spearheaded product sales and deliverables through CRM systems from acquisition, completion to customer support with over 20 commercial projects resulting in tripling company sales to a quarter of a $1 million. - Executed projects acquired by procuring product, scope control, logistics and capacity management, and customer interface; thus reducing company’s operating expenses by 20%. - Collaborated directly with department executives to bid on projects, produce presentations and design scope definitions. - Partnered with Georgia Power as a Trade Ally on commercial energy efficiency projects through analyzing energy audits, drafting proposals, presenting project benefits, ROI and processing documentation for qualifying rebates. - Devised targeted campaigns to enter specific markets, building and maintaining customer relationships, providing on-going customer support and increasing referral business by more than $100K annually. - Excelled with technical teams by articulating project goals, preparing detailed reports and instilling shared accountability for achieving project milestones.- Formalized standard operating procedures for sales transactions, budgets, commissions and project expenses using POS systems and customized excel spreadsheets.- Trained and mentored personnel, cultivated supervision skills, through maintaining transparent and effective communications with the team to increase morale and productivity.

Team Member

• Aug 2013 - Jun 2015

ProNetworker is a resource center for business events; networking events, seminars,business expos, workshops, lunch & learn, etc. Responsibilities: Created and hosted networking events, seminars and expos. Actively marketed events and recruited sponsors to assist with event cost. Excellent networker and business builder. ProNetworker is a resource center for business events; networking events, seminars,business expos, workshops, lunch & learn, etc. Responsibilities: Created and hosted networking events, seminars and expos. Actively marketed events and recruited sponsors to assist with event cost. Excellent networker and business builder.

Office Manager and Client Liaison

• Jun 2005 - May 2015

- Created target internet marketing strategy by redesigning website, generated a social media strategy including fresh content and blog to increase online lead generation and brand awareness.- Effectively advertised client listings on social media and developed the website to maximize real estate opportunities, resulting in 5+ web leads that converted to closed transactions yearly. - Launched marketing campaigns to engage clients multiple times throughout the year using innovative ideas and strategies, which generated 10+ referral sales per year through existing clients.

Business Owner and Registered Investment Advisor

• Jan 2004 - Dec 2009

- Created target internet marketing strategy by redesigning website, generated a social media strategy including fresh content and blog to increase online lead generation and brand awareness.- Effectively advertised client listings on social media and developed the website to maximize real estate opportunities, resulting in 5+ web leads that converted to closed transactions yearly. - Launched marketing campaigns to engage clients multiple times throughout the year using innovative ideas and strategies, which generated 10+ referral sales per year through existing clients.

Program Manager

• Jun 2000 - Dec 2003

- Provided program management and technical support assistance on the UE IMAS to major accounts on ATM and DSL technologies. - Mobilized a team of eight engineers to provide patch support for software programs based on customer issues reported.- Maintained deliverables to exceed program deadlines and ensure timely release of software to ensure network functionality. - Provided program management and technical support assistance on the UE IMAS to major accounts on ATM and DSL technologies. - Mobilized a team of eight engineers to provide patch support for software programs based on customer issues reported.- Maintained deliverables to exceed program deadlines and ensure timely release of software to ensure network functionality.