Kavindra Iddawela
Digital Marketing Manager at align.me- Claim this Profile
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English Native or bilingual proficiency
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Sinhalese Professional working proficiency
Topline Score
Bio
Varuni Van der Poorten
Kavindra was by far was of the best recruitments I made as the operational head of Online Business for MAS Brands [amanté]. Her hard work and commitment to the business played a key role in amanté's success as an online brand. She is a true team player, and always manages to foster positive discussions and bring the best out of other employees. I thoroughly enjoyed my time working with her, and came to know her as a truly valuable asset to any team. She is honest, dependable, and incredibly hard-working. Beyond that, she is an impressive problem solver who is always able to address complex issues and last minute requests with confidence. Kavindra is inspired by challenges, and is never intimidated by them. Her performance reflected her ability to articulate well thought through pieces in the business and entrepreneurial contexts and communicate retail branding to a wide demographic of online users. She is able to identify nuances in communication, regardless of an audience assisted us in developing content that was both engaging and effective. This gave her writing the desired versatility. She was also able to contribute in writing press releases for brand-related events, illustrating comprehension in writing for different contexts and platforms such as print and digital media. Kavidra took a lead role in maintaining website content ranging from the Business Blog to product descriptions and other onsite content. The content was carefully drafted, by understanding the relevant global and local keywords from Google Keyword Planner to increase organic visitor traffic and domain authority through onsite and offsite SEO practices. Working closely with the analytics team, she was able to understand visitor behavior and website information prior to implementing any merchanting or content changes on the website. Such efforts were conducted to improve onsite merchandising and enhance user experience through analytical tools from Google Analytics. She also assisted me in developing strategic monthly Marketing campaigns across varying audiences for awareness, conversion, and retention to ultimately drive customer acquisition. As the key resource for managing social media accounts in collaboration with the Branding team and worked closely with external agencies to improve brand reach, awareness, and engagement in online communities to build site backlinks. She was instrumental in improving and growing online brand awareness through various social media campaigns, display and search engine advertising to improve online engagement and responsiveness. Without a doubt, I confidently recommend Kavindra as a dedicated, hardworking and knowledgeable individual and an all-around great person, I know that she will be a beneficial addition to any organization.
Varuni Van der Poorten
Kavindra was by far was of the best recruitments I made as the operational head of Online Business for MAS Brands [amanté]. Her hard work and commitment to the business played a key role in amanté's success as an online brand. She is a true team player, and always manages to foster positive discussions and bring the best out of other employees. I thoroughly enjoyed my time working with her, and came to know her as a truly valuable asset to any team. She is honest, dependable, and incredibly hard-working. Beyond that, she is an impressive problem solver who is always able to address complex issues and last minute requests with confidence. Kavindra is inspired by challenges, and is never intimidated by them. Her performance reflected her ability to articulate well thought through pieces in the business and entrepreneurial contexts and communicate retail branding to a wide demographic of online users. She is able to identify nuances in communication, regardless of an audience assisted us in developing content that was both engaging and effective. This gave her writing the desired versatility. She was also able to contribute in writing press releases for brand-related events, illustrating comprehension in writing for different contexts and platforms such as print and digital media. Kavidra took a lead role in maintaining website content ranging from the Business Blog to product descriptions and other onsite content. The content was carefully drafted, by understanding the relevant global and local keywords from Google Keyword Planner to increase organic visitor traffic and domain authority through onsite and offsite SEO practices. Working closely with the analytics team, she was able to understand visitor behavior and website information prior to implementing any merchanting or content changes on the website. Such efforts were conducted to improve onsite merchandising and enhance user experience through analytical tools from Google Analytics. She also assisted me in developing strategic monthly Marketing campaigns across varying audiences for awareness, conversion, and retention to ultimately drive customer acquisition. As the key resource for managing social media accounts in collaboration with the Branding team and worked closely with external agencies to improve brand reach, awareness, and engagement in online communities to build site backlinks. She was instrumental in improving and growing online brand awareness through various social media campaigns, display and search engine advertising to improve online engagement and responsiveness. Without a doubt, I confidently recommend Kavindra as a dedicated, hardworking and knowledgeable individual and an all-around great person, I know that she will be a beneficial addition to any organization.
Varuni Van der Poorten
Kavindra was by far was of the best recruitments I made as the operational head of Online Business for MAS Brands [amanté]. Her hard work and commitment to the business played a key role in amanté's success as an online brand. She is a true team player, and always manages to foster positive discussions and bring the best out of other employees. I thoroughly enjoyed my time working with her, and came to know her as a truly valuable asset to any team. She is honest, dependable, and incredibly hard-working. Beyond that, she is an impressive problem solver who is always able to address complex issues and last minute requests with confidence. Kavindra is inspired by challenges, and is never intimidated by them. Her performance reflected her ability to articulate well thought through pieces in the business and entrepreneurial contexts and communicate retail branding to a wide demographic of online users. She is able to identify nuances in communication, regardless of an audience assisted us in developing content that was both engaging and effective. This gave her writing the desired versatility. She was also able to contribute in writing press releases for brand-related events, illustrating comprehension in writing for different contexts and platforms such as print and digital media. Kavidra took a lead role in maintaining website content ranging from the Business Blog to product descriptions and other onsite content. The content was carefully drafted, by understanding the relevant global and local keywords from Google Keyword Planner to increase organic visitor traffic and domain authority through onsite and offsite SEO practices. Working closely with the analytics team, she was able to understand visitor behavior and website information prior to implementing any merchanting or content changes on the website. Such efforts were conducted to improve onsite merchandising and enhance user experience through analytical tools from Google Analytics. She also assisted me in developing strategic monthly Marketing campaigns across varying audiences for awareness, conversion, and retention to ultimately drive customer acquisition. As the key resource for managing social media accounts in collaboration with the Branding team and worked closely with external agencies to improve brand reach, awareness, and engagement in online communities to build site backlinks. She was instrumental in improving and growing online brand awareness through various social media campaigns, display and search engine advertising to improve online engagement and responsiveness. Without a doubt, I confidently recommend Kavindra as a dedicated, hardworking and knowledgeable individual and an all-around great person, I know that she will be a beneficial addition to any organization.
Varuni Van der Poorten
Kavindra was by far was of the best recruitments I made as the operational head of Online Business for MAS Brands [amanté]. Her hard work and commitment to the business played a key role in amanté's success as an online brand. She is a true team player, and always manages to foster positive discussions and bring the best out of other employees. I thoroughly enjoyed my time working with her, and came to know her as a truly valuable asset to any team. She is honest, dependable, and incredibly hard-working. Beyond that, she is an impressive problem solver who is always able to address complex issues and last minute requests with confidence. Kavindra is inspired by challenges, and is never intimidated by them. Her performance reflected her ability to articulate well thought through pieces in the business and entrepreneurial contexts and communicate retail branding to a wide demographic of online users. She is able to identify nuances in communication, regardless of an audience assisted us in developing content that was both engaging and effective. This gave her writing the desired versatility. She was also able to contribute in writing press releases for brand-related events, illustrating comprehension in writing for different contexts and platforms such as print and digital media. Kavidra took a lead role in maintaining website content ranging from the Business Blog to product descriptions and other onsite content. The content was carefully drafted, by understanding the relevant global and local keywords from Google Keyword Planner to increase organic visitor traffic and domain authority through onsite and offsite SEO practices. Working closely with the analytics team, she was able to understand visitor behavior and website information prior to implementing any merchanting or content changes on the website. Such efforts were conducted to improve onsite merchandising and enhance user experience through analytical tools from Google Analytics. She also assisted me in developing strategic monthly Marketing campaigns across varying audiences for awareness, conversion, and retention to ultimately drive customer acquisition. As the key resource for managing social media accounts in collaboration with the Branding team and worked closely with external agencies to improve brand reach, awareness, and engagement in online communities to build site backlinks. She was instrumental in improving and growing online brand awareness through various social media campaigns, display and search engine advertising to improve online engagement and responsiveness. Without a doubt, I confidently recommend Kavindra as a dedicated, hardworking and knowledgeable individual and an all-around great person, I know that she will be a beneficial addition to any organization.
Credentials
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The Online Marketing Fundamentals
GoogleMay, 2017- Nov, 2024 -
Hootsuite Certified Professional
Hootsuite Media Inc.Jan, 2016- Nov, 2024 -
Content Marketing Certification
HubSpotNov, 2019- Nov, 2024 -
Inbound Marketing Certification
HubSpotNov, 2019- Nov, 2024
Experience
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align.me
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Australia
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Marketing Services
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1 - 100 Employee
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Digital Marketing Manager
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Mar 2022 - Present
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Digital Marketing Specialist
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Jan 2020 - Mar 2022
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Digital Squad
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Australia
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Marketing Services
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1 - 100 Employee
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Digital & Content Marketing Specialist
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May 2019 - Jan 2020
- Strategising, writing and optimising content on all regional Digital Squad websites (AU, NZ, SG) - Writing monthly blog posts and website content for clients across industries (e-commerce to financial services). All content was highly researched with industry-related keywords, strategic H1, H2 & H3 tags, optimised images, mobile viewing, optimised URLs, etc. - Website design (WordPress & Shopify) - SEO efforts across clients (titles and meta tags, keywords, link building, internal and external linking, alt tags, site speed, broken link fixes, evergreen content, etc). - Utilising analytics in SEMrush and Google Analytics - Social media campaigns - Link building outreach strategy for Digital Squad SG website Show less
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Students' Association of Management and Marketing
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Melbourne, Australia
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Director of Communications
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Mar 2018 - Oct 2019
Lead the Communications team to improve current content on the website; copy-editing, writing and publishing industry and university-related articles; website maintenance (through WordPress); integrating social media to improve traction on website and articles. Lead the Communications team to improve current content on the website; copy-editing, writing and publishing industry and university-related articles; website maintenance (through WordPress); integrating social media to improve traction on website and articles.
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MAS Holdings
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Apparel & Fashion
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700 & Above Employee
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Content Management & Digital Media Executive
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Jun 2016 - Jan 2018
Work scope included online content management, SEO, e-mail marketing, social media strategizing, commercial blogging, promoting revenue funnel through engagement and retention of online customers through digital & social media strategies. Work scope included online content management, SEO, e-mail marketing, social media strategizing, commercial blogging, promoting revenue funnel through engagement and retention of online customers through digital & social media strategies.
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HSBC
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United Kingdom
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Financial Services
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700 & Above Employee
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Intern
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2013 - 2013
Interned in the finance department at HSBC Sri Lanka. Utilized databases to organize customer information, profits, taxes and completing a PowerPoint presentation for a potential investor in the Sri Lankan economy. Interned in the finance department at HSBC Sri Lanka. Utilized databases to organize customer information, profits, taxes and completing a PowerPoint presentation for a potential investor in the Sri Lankan economy.
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Education
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University of Melbourne
Master of Global Media Communication, Digital Communication and Media/Multimedia -
University of Portland
Bachelor of Business Administration (B.B.A.), Marketing -
The Overseas School of Colombo, Sri Lanka
International Baccalaureate Diploma, Economics, Visual Arts & Biology