Kaveesh Pareek

City Head Offline Marketing (Growth and Strategy) - Reliance retail at Milkbasket
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Contact Information
us****@****om
(386) 825-5501
Location
Jaipur, Rajasthan, India, IN
Skills

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Experience

  • Milkbasket
    • India
    • Technology, Information and Internet
    • 700 & Above Employee
    • City Head Offline Marketing (Growth and Strategy) - Reliance retail
      • Feb 2022 - Jun 2023

      Jaipur, Rajasthan, India Establish and oversee the implementation of offline Marketing Campaigns. Formulate a sales strategy aimed at fostering business growth and attaining corporate objectives. Evaluate the return on investment (ROI) of campaigns and ensure cost-effective customer acquisition. Identify critical brand-related challenges and opportunities within the city and lead the customization of marketing plans for the locality. Collaborate with agencies to recruit, train, and deploy promoters. Keep a watchful eye… Show more Establish and oversee the implementation of offline Marketing Campaigns. Formulate a sales strategy aimed at fostering business growth and attaining corporate objectives. Evaluate the return on investment (ROI) of campaigns and ensure cost-effective customer acquisition. Identify critical brand-related challenges and opportunities within the city and lead the customization of marketing plans for the locality. Collaborate with agencies to recruit, train, and deploy promoters. Keep a watchful eye on competitors, assessing various aspects such as new offerings, pricing, consumer incentives, and Above-the-Line (ATL) and BTL initiatives. Establish a database of suppliers and promotional agencies, managing existing supplier relationships. Work closely with suppliers on project deliverables, including their lineup, cost negotiation, and onboarding, to execute campaigns as planned. Focus on user retention on the platform through a variety of channels and promotional offers. Show less

  • Swiggy
    • Software Development
    • 700 & Above Employee
    • Area Sales Manager
      • Aug 2021 - Feb 2022

      Punjab, India and Himachal Pradesh

  • Blinkit
    • India
    • Technology, Information and Internet
    • 700 & Above Employee
    • Manager- City Business
      • Jan 2020 - Aug 2021

      Jaipur

  • Swiggy
    • Software Development
    • 700 & Above Employee
    • Key Account Manager
      • Apr 2019 - Dec 2019

      Jaipur, Rajasthan, India

    • Senior Sales Manager
      • Jan 2018 - Apr 2019

      Jaipur, Rajasthan, India

  • Amazon
    • United States
    • Software Development
    • 700 & Above Employee
    • Sales Associate - Fulfilment by Amazon
      • Apr 2017 - Jan 2018

      Bangalore

    • Sales Associate - New seller acquisition
      • Apr 2016 - Apr 2017

      Bengaluru, Karnataka

    • Cataloging Team Lead
      • Apr 2015 - Apr 2016

      Bengaluru, Karnataka

    • Service Associate
      • Apr 2014 - Apr 2015

      Jaipur Area, India

  • Housing.com
    • India
    • Real Estate
    • 700 & Above Employee
    • Data Collection Manager
      • Apr 2013 - May 2014

      Gurgaon, India

Education

  • Indian Institute of Planning and Management
    post Graduate; Masters Business Administration, Planning and Entrepreneurship; Marketing
    2011 - 2013
  • Management and Commerce Institute of Global Synergy
    Bachelor, Business Administration
    2008 - 2011
  • Atomic Energy Central School (CBSE)
    Class XII, PCB
    1994 - 2006
  • Atomic Energy Central School (CBSE)
    Class X, Secondary Education
    1994 - 2004

Community

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