Kaustubh Patil
Senior Marketing Communications Manager at MM Activ Sci-Tech Communications Private Limited- Claim this Profile
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Bio
Experience
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Senior Marketing Communications Manager
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Sep 2012 - Present
Pune Area, India Brand Promotion & Management through Digital Media, Trade Media, Websites, Outdoor & Radio Campaigns, Collaterals, Promo Films, EDM Series.
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Testo India Pvt Ltd
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India
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1 - 100 Employee
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Marketing Communications Executive
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Oct 2011 - Sep 2012
Pune Area, India Product Launches City Seminars Advertising Exhibitions Product Merchandising Web Communication
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Sr. Executive-Marcom
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May 2010 - Sep 2011
Mumbai-Bengaluru-Pune Job Profile includes Promotion and Communication Strategy, Direct Marketing through Collaterals Designing ,Media Planning and advertising through Print, TV , Radio ,OOH & PR Activities, Web Advertising ,Web-Site maintenance and Social Media Optimization Worked on Major Projects like, Bangalore IT.biz 2010- An event organised by Govt. of Karnataka for IT Industry. 6th Nutra India Summit- An event for Nutraceutical & Health Food Industry. Organizing bodies includes CSIR… Show more Job Profile includes Promotion and Communication Strategy, Direct Marketing through Collaterals Designing ,Media Planning and advertising through Print, TV , Radio ,OOH & PR Activities, Web Advertising ,Web-Site maintenance and Social Media Optimization Worked on Major Projects like, Bangalore IT.biz 2010- An event organised by Govt. of Karnataka for IT Industry. 6th Nutra India Summit- An event for Nutraceutical & Health Food Industry. Organizing bodies includes CSIR, CFTRI. Bangalore INDIA BIO 2011: An event organized by Govt. of Karnataka for Biotech Industry. It is the biggest biotech show in India. Also worked on the projects like Bangalore Nano 2010 ,EDGE 2011, events for Nanotechnology & Education sector respectively. Show less
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Management Trainee
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May 2009 - Jun 2009
Bengaluru I was involved in a market research study of SAATCHI & SAATCHI Focus. I have worked in the Client Servicing department to measure the brand awareness and perception of their major client BOSCH. I was given the responsibility of interaction with the consumers like mechanics and retailers to know about their psychographic profiles, brand preferences, buying behavior and selection of appropriate media vehicle. The findings of the project helped the advt agency to work on the different promotional… Show more I was involved in a market research study of SAATCHI & SAATCHI Focus. I have worked in the Client Servicing department to measure the brand awareness and perception of their major client BOSCH. I was given the responsibility of interaction with the consumers like mechanics and retailers to know about their psychographic profiles, brand preferences, buying behavior and selection of appropriate media vehicle. The findings of the project helped the advt agency to work on the different promotional activities for the BOSCH automotive products. Show less
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Sr. Marketing Executive
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Jul 2007 - Jun 2008
I was responsible for creating Marketing strategy and Implementing Online & Mobile Value Added services. Contributed for generating leads for Dot com using Web 2.0 methodologies & mobile marketing. Studied overall business and market analysis & Performed benchmarking across Web competitors. Instrumental for launching Pune Workshops. Conceptualized and implemented marketing strategy, marketing mix design (B2C Marketing).
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S1 Corporation
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Software Development
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100 - 200 Employee
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Intern
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Aug 2006 - Mar 2007
Worked as a software engineer in a team of 4 people. The title of the project was “Mobile Banking” ,using J2EE technology.It was designed in such a way that user of it will be able to do functions of the bank from the mobile. Front end was designed using JSP and MySQL supporting the back end of the project. Hibernate used as an interface between the both. WAP simulator was used for testing the application. My role was to write all the servlets for each operation,develop and maintain the… Show more Worked as a software engineer in a team of 4 people. The title of the project was “Mobile Banking” ,using J2EE technology.It was designed in such a way that user of it will be able to do functions of the bank from the mobile. Front end was designed using JSP and MySQL supporting the back end of the project. Hibernate used as an interface between the both. WAP simulator was used for testing the application. My role was to write all the servlets for each operation,develop and maintain the database. Show less
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Education
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Sinhgad Institute of Management and Computer Application
Masters in Marketing Management -
Pune Institute of Computer Technology
B.E, Information Technology