Experience

Connected Interactive

• Canada
• Advertising Services
• 1 - 100 Employee

• Director Latin America

  • Oct 2014 - Present

  Connected Interactive excels at surpassing benchmarks on strategic KPIs with high-performance digital solutions such as mass reach, deep engagement and quality acquisition. We have offices in Toronto, Vancouver, Mexico City, Rio de Janeiro, and Dubai. We provide clients with a full 360 service with a design and development team we can assist from concept to execution when needed. All of this is accurately measured and answers that question of "what's my ROI?". Specialties: Social / mobile Gaming, in app advertising, Video, Display, Mobile app installs, Social engagement, Engagement Marketing, Acquisition, Development, design and content creators Show less



ZIMPLE

• Finland
• Software Development
• 1 - 100 Employee

• Board Member

  • May 2008 - Jan 2017

  ZIMPLE is an independent business design firm that understands the complex art of creating profitable businesses. We craft profitable business models together with bespoke solutions based upon the associated circumstances to your business-life-cycle standpoint. As professional learners we immerse in your ideas, understand your motivations and help you to design the business model that best contributes to seize the business opportunity that is on your sight. We exist to support entrepreneurs with ground-breaking ideas, start-up´s in an unconquered niche, SME´s with great market potential and large corporations seeking to turn-around their industry. EMPATHY is our mantra, we believe in truly being on our partner´s shoes. While each challenge is diverse and consequently the needed approach & solution, in every case our sight as a team is focused on delivering you common sense business based solutions relying in our BRAINPOWER that is {analysis + insight + strategy + creativity + innovation + method + discipline + passion} strengthened with the cumulative sum of our team´s experiences in contrasting and atypical fields of business. Show less



Coca-Cola México

• Mexico
• Food and Beverage Services

• Director CIC

  • Mar 2014 - Oct 2015

  The CIC model in Latin America represents the future of consumer engagement and marketing. The CIC enables Coca-Cola Brands to generate real-time marketing content, 365 days a year, and communicate with a growing number of consumers and fans who want to connect with the company and its brands through different channels. As the Director for Mexico’s Coca-Cola CIC, I was in charge of all the CIC operations and performance. Leading an incredible team of 60 inspired experts, divided in 3 areas: 1. Listening, Analysis & Knowledge. 2. Publishing & Creative 3. Amplification & Social Media Buying The CIC is responsible for the full portfolio of Coca-Cola Mexico's brands and their connection to consumers. We listen, we create, we collaborate, and we engage to make new friends and create new stories. Driven by performance, but inspired by real time marketing, at the CIC we’ve managed to create our own tools to make this happen. Real time dashboards, KPI based factors and formulas, sentiment AI learning platforms and live event reporting Information and collaboration across Coca-Cola’s areas, like Public Affairs & Communications, Marketing, Knowledge & Insights and Sales enhance our capabilities to deliver business driven campaigns that are easy to measure at a ROI level Show less



Bacardi

• Bermuda
• Wine & Spirits
• 700 & Above Employee

• Head of Media & Digital Marketing

  • Jul 2012 - Mar 2014

  The Bacardi commitment to promote responsible drinking is a strong business principle - and is central to marketing, advertising and use of our products Media Planning & Digital marketing innovation strategies for all Bacardi brands. Online & Offline Brand Development; Advertising strategies, head of media planning, head of digital & social media, mobile innovation & ads, app development, UX & QA Bacardi Rum Brands. Grey Goose Vodka. Tequila Cazadores, Corzo & Patron. William Lawson's Whisky, Bombay Gin Show less



Pfizer

• Events Services
• 1 - 100 Employee

• E-Marketing / Solution Manager

  • Aug 2009 - Jul 2012

  Created the Inside Digital Movement initiative. A project to promote and launch Online Marketing strategies across Emerging Markets in Latin America, Europe, Asia and Africa through a team based in Mexico Aug 2009 to May 2011 - Launched and managed digital marketing activities for the Established Products Business Unit and OTC (over the Counter) products in UK, Spain, Italy, Greece, Norway, Ireland; Activities and campaigns built upon business oriented objectives: improving Sales and Rx (prescriptions) Reduced costs around Healthcare professionals contact and engagement, Database and CRM enhancement, and conceptualized the physician preference platform Enhanced client experiences through: closed loop marketing, iPad and iPhone apps, patient-physician relationship enhancement through useful tools, medical condition communities and social media monitoring, participation and insights for business opportunities Show less



Google

• United States
• Software Development
• 700 & Above Employee

• Marketing, Communications & PR Consultant

  • 2007 - 2009

  Marketing, Communication and PR consultant LATAM Reporting to: Marketing Director / Direct Reports: 1, PR coordinator • Evangelizer for concepts, products and technology for end users, media, communities, organizations, agencies (advertising, PR, MKT), Universities and government • Marketing and communications campaign strategist for YouTube and Google products and services in Mexico and LATAM. • In charge of public and media relations, universities, non-profit organizations and government. Communication strategies and media events. • Spokesperson coach for interviews, meetings, and event participation. Spokesperson for media interviews • Successfully launched Google Chrome, Google Maps & Street View, Google Days (education for agencies and F500 companies), YouTube Mexico, The YouTube Symphony Orchestra, YouTube Screening Room, Doodle for Google México, and others • Increased media awareness within a year in over 160% vs 2007-2008, covering radio, TV, magazines, online media, newspapers • Managing PR agency, marketing and events agencies Show less



Mazalan Comunicaciones / Percepción & Imagen

• PR Google Mexico / Tech Industry Head

  • Jul 2006 - Dec 2007

  Marketing & Communications Head of Business development and technology • Business Development Head - 2008 • Head of tech clients - 2007. In charge of developing business ideas for clients, branding, strategic alliances, marketing campaigns, media relations and media trainings, Social Media strategies, events and congresses • Clients: Google, Monster, Telcordia, Fortinet, Genesys. Supporting also: MasterCard, 20th Century FOX • Launched YouTube Mexico • Launched marketing campaign for Mexico’s number portability with Telcordia Show less