Experience

Conversica

• United States
• Software Development
• 100 - 200 Employee

• Sr. Manager, Content and Communications Strategy

  • Aug 2021 - Present



CrowdStreet

• United States
• Financial Services
• 100 - 200 Employee

• Content Marketing Manager

  • Dec 2020 - Aug 2021

  Part of a nimble, cross-functional marketing team at a fintech scale-up with a dual-sided marketplace. • Develop content for emails, white papers, blog posts, affiliate blogs, landing pages, direct mail, and more to support ongoing marketing initiatives and campaigns. • Collaborate with the Growth Marketing team to set and track KPIs and report out content marketing effectiveness. • Edit content from across the organization to ensure a consistent brand voice. • Develop and maintain the editorial calendar. Show less



University of Oregon

• United States
• Higher Education
• 700 & Above Employee

• Assistant Director, Strategic Communications and Marketing

  • Oct 2016 - Dec 2020

  Agency model office serving 34 client departments and programs. • Account manager: Created and executed annual marketing and communications plans for 11 clients with focus on health, wellness, and recreation programs. Concepted, pitched, and managed an average of 300 projects annually, working with creative team to meet client deadlines and budgets. • Lead copywriter: Supervised team of writers, managing workload and ensuring consistency across approx. 2,400 deliverables each year. Developed UO brand voice for student-facing communications and collaborated on strategy for new student recruitment. • Media relations and crisis communications lead: Staffed interviews, created talking points, coordinated follow-up, drafted statements, and wrote brand journalism stories for the UO news site. Led student-facing communications in times of crisis as part of the university incident management team. Show less



University of Oregon

• United States
• Higher Education
• 700 & Above Employee

• Associate Director, Integrated Marketing

  • Jul 2015 - Oct 2016

  • Created and executed annual integrated fundraising strategy and solicitation calendar for prospective and returning donors based on data analysis and university priorities.• Oversaw solicitations via phone, mail, email, and inbound web strategies for donors $1–$25k.• Supervised Assistant Director, Telefund and Program Manager, Direct Marketing.• Planned and executed first annual #DucksGive event, a 36-hour giving campaign that raised $1.8 million using integrated marketing strategy that included influencer recruiting, in-person events, print ads, email and phone solicitation, video, social media ad buys, and earned media.• Participated in RFP process with contracting services for outside vendors including print and mailhouses, external design agencies, and giving day/crowdfunding platform companies. Show less

• Assistant Direct, Direct Marketing

  • Jul 2014 - Jul 2015

  • Promoted after nine months on strength of rapid email revenue growth and consistency of direct mail responses.• Continued all program manager duties.• Performed duties of Assistant Director, Membership for UO Alumni Association in interim (Nov. 2014–May 2015).

• Program Manager, Direct Marketing

  • Sep 2013 - Jul 2014

  • Created direct mail and email marketing strategy for prospective and returning donors $1–$999.• Managed direct mail projects, including writing all copy and collaborating with campus stakeholders, designers, and mailhouse vendors.• Coordinated and art directed quarterly photoshoots for solicitation materials.• Created all email solicitations for donors $1–$25k, increasing email appeal revenue 114% in three years.• Redesigned year-end solicitation strategy with segmented, interest-based direct mail and a multipart email campaign, increasing December giving by $800k in its first year.• Wrote copy for UO Giving website redesign. Show less



Ethos Magazine

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Writer

  • Jan 2010 - Sep 2012

  I wrote feature articles for Ethos Magazine as a student at the UO. My work received the Region 10 Society of Professional Journalists Mark of Excellence Award and Columbia Scholastic Press Association Gold Circle Award for non-fiction magazine articles. I wrote feature articles for Ethos Magazine as a student at the UO. My work received the Region 10 Society of Professional Journalists Mark of Excellence Award and Columbia Scholastic Press Association Gold Circle Award for non-fiction magazine articles.