Katy Yates

Social Media Marketing Manager at Continuum Rehab Group
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Location
US

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Credentials

  • Certified Digital Marketing Professional
    Digital Marketing Institute
    Mar, 2022
    - Sep, 2024

Experience

    • United States
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Social Media Marketing Manager
      • Feb 2023 - Present
    • United States
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Social Media Marketing Manager
      • Feb 2023 - Present
    • Events Services
    • 1 - 100 Employee
    • Social Media Marketing Specialist
      • Sep 2020 - Present

      - Redesigned company one-sheets to be both visually compelling and easily editable. - Incorporated Reels onto Instagram to grow average engagement by 520% - Photographed fast-paced events in constantly evolving settings. - Lead 8 - 15 clients through 6 course presentations to promote collaboration. - Increase engagement by cultivating open communication with clients. - Serve as liaison between 25 - 200 clients and planners during events. - Redesigned company one-sheets to be both visually compelling and easily editable. - Incorporated Reels onto Instagram to grow average engagement by 520% - Photographed fast-paced events in constantly evolving settings. - Lead 8 - 15 clients through 6 course presentations to promote collaboration. - Increase engagement by cultivating open communication with clients. - Serve as liaison between 25 - 200 clients and planners during events.

    • United States
    • Performing Arts
    • 1 - 100 Employee
    • Social Media Marketing Manager
      • Sep 2021 - Dec 2022

      - Strategized, developed, and managed paid digital marketing across Instagram and Facebook resulting in about 6% increase in ticket sales. - Established a TikTok presence resulting in 27% of videos generating between 5k and 110k views. - Tracked and generated monthly reports on engagement, and presented them to the associate artistic director. - Managed and created content strategies that increased social media presence by over 1,000 followers. - Revamped company logo and branding, boosting brand image. - Organized and conducted interviews of high profile creatives. - Established expertise in all online platforms to optimize digital campaigns in alignment with customer engagement. Show less

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Server
      • Mar 2021 - Sep 2021

      - I was one of the fastest promoted employees in company history, after being raised positions twice in just 3 months. - I was one of the fastest promoted employees in company history, after being raised positions twice in just 3 months.

    • Georgia
    • Business Consulting and Services
    • 1 - 100 Employee
    • Background Artist
      • Aug 2019 - Sep 2020

      - Adapted to high-speed instructions on set. - Collaborated with large teams (between 20 - 300 people) to deliver product. - Adapted to high-speed instructions on set. - Collaborated with large teams (between 20 - 300 people) to deliver product.

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Entertainer
      • Jan 2019 - Aug 2019

      - Recruited 8-20 volunteers to participate in on-field entertainment. - Oversaw production during the middle/end of innings. - Interacted with the community during weekly public events. - Recruited 8-20 volunteers to participate in on-field entertainment. - Oversaw production during the middle/end of innings. - Interacted with the community during weekly public events.

    • United States
    • 1 - 100 Employee
    • Teacher
      • Jan 2016 - Aug 2019

      - Managed weekly productions with classes of 16 students. - Collaborated with other staff members to lesson plan and promote learning. - Partnered with community organizations to better serve disadvantaged families through the arts at 2 schools during their regular classes. - Created and enforced hands-on curriculum to enhance student interest. - Motivated students to be engaged in class by using positive reinforcement techniques. - Established rules for behavior and procedures for maintaining order. Show less

Education

  • Oklahoma City University
    Bachelor of Fine Arts - BFA, Acting
    2015 - 2019

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