Katy Logan Peer
Head of Content Marketing at sellwell.- Claim this Profile
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French Limited working proficiency
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Bio
Mark Swiggum
I've had the pleasure to work alongside Katy (aka K-Lo) for the past few years, and truthfully, she's one of the kindest people I've ever met. Seriously — I don't think I've ever seen her without a smile on her face. And yes — she's highly creative, has an incredible way with words, and has been able to help Stack evolve our content strategy despite our deeply complex business model. But honestly, those skills are only the tip of her iceberg. If you're looking for a refreshingly kind, genuine, and creative human being who will bring a ton of smiles and laughter to your workplace — Katy is your answer.
Jessica Franksen
Katy is a rockstar. She is a talented writer, researcher and a strong editor. She is a natural manager and leader who is very passionate about creative efforts and driving results. Katy juggles many projects, timelines and goals with grace; always prioritizing her efforts. You can trust that anything on her plate will be delivered in a timely fashion with consistently high quality. Her humble nature, natural curiosity & self-motivating ways are a true inspiration to those who work with her. Anyone would be lucky to have Katy on their side!
Mark Swiggum
I've had the pleasure to work alongside Katy (aka K-Lo) for the past few years, and truthfully, she's one of the kindest people I've ever met. Seriously — I don't think I've ever seen her without a smile on her face. And yes — she's highly creative, has an incredible way with words, and has been able to help Stack evolve our content strategy despite our deeply complex business model. But honestly, those skills are only the tip of her iceberg. If you're looking for a refreshingly kind, genuine, and creative human being who will bring a ton of smiles and laughter to your workplace — Katy is your answer.
Jessica Franksen
Katy is a rockstar. She is a talented writer, researcher and a strong editor. She is a natural manager and leader who is very passionate about creative efforts and driving results. Katy juggles many projects, timelines and goals with grace; always prioritizing her efforts. You can trust that anything on her plate will be delivered in a timely fashion with consistently high quality. Her humble nature, natural curiosity & self-motivating ways are a true inspiration to those who work with her. Anyone would be lucky to have Katy on their side!
Mark Swiggum
I've had the pleasure to work alongside Katy (aka K-Lo) for the past few years, and truthfully, she's one of the kindest people I've ever met. Seriously — I don't think I've ever seen her without a smile on her face. And yes — she's highly creative, has an incredible way with words, and has been able to help Stack evolve our content strategy despite our deeply complex business model. But honestly, those skills are only the tip of her iceberg. If you're looking for a refreshingly kind, genuine, and creative human being who will bring a ton of smiles and laughter to your workplace — Katy is your answer.
Jessica Franksen
Katy is a rockstar. She is a talented writer, researcher and a strong editor. She is a natural manager and leader who is very passionate about creative efforts and driving results. Katy juggles many projects, timelines and goals with grace; always prioritizing her efforts. You can trust that anything on her plate will be delivered in a timely fashion with consistently high quality. Her humble nature, natural curiosity & self-motivating ways are a true inspiration to those who work with her. Anyone would be lucky to have Katy on their side!
Mark Swiggum
I've had the pleasure to work alongside Katy (aka K-Lo) for the past few years, and truthfully, she's one of the kindest people I've ever met. Seriously — I don't think I've ever seen her without a smile on her face. And yes — she's highly creative, has an incredible way with words, and has been able to help Stack evolve our content strategy despite our deeply complex business model. But honestly, those skills are only the tip of her iceberg. If you're looking for a refreshingly kind, genuine, and creative human being who will bring a ton of smiles and laughter to your workplace — Katy is your answer.
Jessica Franksen
Katy is a rockstar. She is a talented writer, researcher and a strong editor. She is a natural manager and leader who is very passionate about creative efforts and driving results. Katy juggles many projects, timelines and goals with grace; always prioritizing her efforts. You can trust that anything on her plate will be delivered in a timely fashion with consistently high quality. Her humble nature, natural curiosity & self-motivating ways are a true inspiration to those who work with her. Anyone would be lucky to have Katy on their side!
Experience
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sellwell.
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Canada
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Professional Training and Coaching
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1 - 100 Employee
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Head of Content Marketing
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Feb 2021 - Present
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StackCommerce
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United States
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Software Development
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1 - 100 Employee
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Senior Director of Content
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Nov 2020 - Feb 2021
I was the architect and director of the StackCommerce Brand Studio, which employed 25+ freelance writers and produced 200+ commerce articles per week for the web's leading publishers, including: Salon, Mashable, Entrepreneur, Popular Science, and more. I was also the lead content writer and strategist for the StackCommerce brand, researching and producing messaging for materials including: case studies, press releases, blog posts, sales decks, thought leadership pieces, site navigation blurbs, and more. My duties included SEO-driven content, product copywriting, public relations, email marketing, and social media content. Show less
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Editorial Director
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Nov 2018 - Nov 2020
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Content Manager
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Aug 2015 - Nov 2018
I write, edit, and/or oversee all B2C and B2B content including: product descriptions, email marketing content, editorial articles, site copy, UI copy, blog content, press releases, and more. I work passionately to maintain a consistent and strong brand voice in order to help publishers monetize through native commerce.-Write/edit about 100 product descriptions per week -Develop creative strategies & write copy for all marketing campaigns-Craft subject lines & copy for over 50 daily emails per week-Create style guides-Develop editorial calendars & write content for B2C blog-Write & edit advertorial articles for major online publications on behalf of StackCommerce-Manage a team of two in-house writers & team of freelance advertorial content writers-Write & distribute press releases -Craft business development & sales collateral like decks, case studies, and one pagers Show less
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Copywriter
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Nov 2014 - Aug 2015
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One Kings Lane
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United States
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Retail
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100 - 200 Employee
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Copy Editor
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2012 - Oct 2014
I co-own the voice and messaging for the vintage, artisanal, and tastemaker franchises. Together we edit all product descriptions, develop copy for all sale pages, and maintain the overall tone and feel of the One Kings Lane brand.-Create content across vintage & designer merchandise categories while maintaining brand voice -Create unique & inspirational content for sales page headlines and blog-Interview designers, celebrities & artists to develop sale “stories” and write blog content-Attend weekly creative team meetings to conceptualize overarching brand presence -Co-own & develop messaging for vintage, artisanal & tastemaker franchises Show less
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Vendor Account Manager
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Jul 2013 - Apr 2014
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Logistics Coordinator
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Apr 2013 - Jul 2013
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Lead Customer Care Specialist, Furniture Division
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Jul 2012 - Apr 2013
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The Lost Girls
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United Kingdom
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Design
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1 - 100 Employee
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Freelance Blogger
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Aug 2011 - Oct 2013
Pitch travel related story ideas, collaborate with editors, Write travel articles aimed at a female audience Pitch travel related story ideas, collaborate with editors, Write travel articles aimed at a female audience
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English Teaching Assistant
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Sep 2011 - Apr 2012
Create high school language curriculum and lesson plans, Instruct lessons with classes of 30 high school students, Work with team of language teachers to improve department goals and methods Create high school language curriculum and lesson plans, Instruct lessons with classes of 30 high school students, Work with team of language teachers to improve department goals and methods
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Education
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2006 - 2010
UC San Diego
B.A., International Studies, Political Science -
2008 - 2008
Université Lumière Lyon 2
French, French Literature, Political Science
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