Katy Elertson
Marketing Specialist at Gordon Sinclair- Claim this Profile
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Topline Score
Bio
Alicia Westphal
Collaborative, detail-oriented, organized, kind, and a true teammate: this is how I would describe Katy. I started on the marketing team with Katy 3.5 years ago, and we work together often. Katy works alongside our Product Managers to manage the product projects: collecting ideas about product launches and promotions, presenting campaign plans and requirements to the broader team, managing specific details of each campaign from beginning through launch and beyond, managing product-related literature, and I'm only touching on the things that I'm involved in! Katy is eager to fully understand anything necessary to the success of the campaigns on which she works, and I appreciate that about her. It's not enough for her to simply hear a list of requirements; she wants to understand how the pieces work together so she can anticipate needs, forecast potential issues, and prevent issues from arising later that might delay us. Additionally, her communication to each team member is top notch - I never feel lost or behind when Katy is involved in a project.
Tim Shaw
Katy is a phenomenal employee, with the rare combination of strategic vision and tactical execution. She has my highest recommendation, as I’ve worked with Katy for several years and have always been impressed with her abilities. She is a disciplined and meticulous person, always driven to complete projects on time and at the highest quality. She is dedicated and her work ethic is second to none, which is infectious within the department, resulting in improved quality and performance for the entire department. She reviews the necessary tasks to complete the project and recommends the best path forward to achieve the desired objectives. It is a genuine pleasure working with Katy. Her attitude, personality, abilities, and skills will improve any department she is a part of.
Alicia Westphal
Collaborative, detail-oriented, organized, kind, and a true teammate: this is how I would describe Katy. I started on the marketing team with Katy 3.5 years ago, and we work together often. Katy works alongside our Product Managers to manage the product projects: collecting ideas about product launches and promotions, presenting campaign plans and requirements to the broader team, managing specific details of each campaign from beginning through launch and beyond, managing product-related literature, and I'm only touching on the things that I'm involved in! Katy is eager to fully understand anything necessary to the success of the campaigns on which she works, and I appreciate that about her. It's not enough for her to simply hear a list of requirements; she wants to understand how the pieces work together so she can anticipate needs, forecast potential issues, and prevent issues from arising later that might delay us. Additionally, her communication to each team member is top notch - I never feel lost or behind when Katy is involved in a project.
Tim Shaw
Katy is a phenomenal employee, with the rare combination of strategic vision and tactical execution. She has my highest recommendation, as I’ve worked with Katy for several years and have always been impressed with her abilities. She is a disciplined and meticulous person, always driven to complete projects on time and at the highest quality. She is dedicated and her work ethic is second to none, which is infectious within the department, resulting in improved quality and performance for the entire department. She reviews the necessary tasks to complete the project and recommends the best path forward to achieve the desired objectives. It is a genuine pleasure working with Katy. Her attitude, personality, abilities, and skills will improve any department she is a part of.
Alicia Westphal
Collaborative, detail-oriented, organized, kind, and a true teammate: this is how I would describe Katy. I started on the marketing team with Katy 3.5 years ago, and we work together often. Katy works alongside our Product Managers to manage the product projects: collecting ideas about product launches and promotions, presenting campaign plans and requirements to the broader team, managing specific details of each campaign from beginning through launch and beyond, managing product-related literature, and I'm only touching on the things that I'm involved in! Katy is eager to fully understand anything necessary to the success of the campaigns on which she works, and I appreciate that about her. It's not enough for her to simply hear a list of requirements; she wants to understand how the pieces work together so she can anticipate needs, forecast potential issues, and prevent issues from arising later that might delay us. Additionally, her communication to each team member is top notch - I never feel lost or behind when Katy is involved in a project.
Tim Shaw
Katy is a phenomenal employee, with the rare combination of strategic vision and tactical execution. She has my highest recommendation, as I’ve worked with Katy for several years and have always been impressed with her abilities. She is a disciplined and meticulous person, always driven to complete projects on time and at the highest quality. She is dedicated and her work ethic is second to none, which is infectious within the department, resulting in improved quality and performance for the entire department. She reviews the necessary tasks to complete the project and recommends the best path forward to achieve the desired objectives. It is a genuine pleasure working with Katy. Her attitude, personality, abilities, and skills will improve any department she is a part of.
Alicia Westphal
Collaborative, detail-oriented, organized, kind, and a true teammate: this is how I would describe Katy. I started on the marketing team with Katy 3.5 years ago, and we work together often. Katy works alongside our Product Managers to manage the product projects: collecting ideas about product launches and promotions, presenting campaign plans and requirements to the broader team, managing specific details of each campaign from beginning through launch and beyond, managing product-related literature, and I'm only touching on the things that I'm involved in! Katy is eager to fully understand anything necessary to the success of the campaigns on which she works, and I appreciate that about her. It's not enough for her to simply hear a list of requirements; she wants to understand how the pieces work together so she can anticipate needs, forecast potential issues, and prevent issues from arising later that might delay us. Additionally, her communication to each team member is top notch - I never feel lost or behind when Katy is involved in a project.
Tim Shaw
Katy is a phenomenal employee, with the rare combination of strategic vision and tactical execution. She has my highest recommendation, as I’ve worked with Katy for several years and have always been impressed with her abilities. She is a disciplined and meticulous person, always driven to complete projects on time and at the highest quality. She is dedicated and her work ethic is second to none, which is infectious within the department, resulting in improved quality and performance for the entire department. She reviews the necessary tasks to complete the project and recommends the best path forward to achieve the desired objectives. It is a genuine pleasure working with Katy. Her attitude, personality, abilities, and skills will improve any department she is a part of.
Experience
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Gordon Sinclair
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United States
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Advertising Services
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1 - 100 Employee
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Marketing Specialist
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Nov 2022 - Present
Responsible for marketing campaigns, product launches, and data management for promotional products company. Also serve as a project manager for new online initiatives. Responsible for marketing campaigns, product launches, and data management for promotional products company. Also serve as a project manager for new online initiatives.
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Standard Process Inc.
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United States
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Wellness and Fitness Services
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300 - 400 Employee
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Senior Product Marketer
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2020 - Oct 2022
Responsible for launching nutritional supplements in market as well as strategic promotion of core products. Meticulous attention to detail when developing assets and communications. Utilized ERP system daily to setup new products and literature items, review and reorder inventory, and process orders. Regularly interacted with internal cross-functional teams as well as communicated to external sales representatives and customers. Responsible for launching nutritional supplements in market as well as strategic promotion of core products. Meticulous attention to detail when developing assets and communications. Utilized ERP system daily to setup new products and literature items, review and reorder inventory, and process orders. Regularly interacted with internal cross-functional teams as well as communicated to external sales representatives and customers.
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Standard Process Inc.
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United States
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Wellness and Fitness Services
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300 - 400 Employee
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Marketing Specialist
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2015 - 2019
Responsible for executing promotional product campaigns, tour guide to thousands of visitors annually, worked closely with customer service team and sales reps to provide exceptional care to both customers and prospects, and provided and high-level support to managers and executives. Responsible for executing promotional product campaigns, tour guide to thousands of visitors annually, worked closely with customer service team and sales reps to provide exceptional care to both customers and prospects, and provided and high-level support to managers and executives.
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Standard Process Inc.
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United States
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Wellness and Fitness Services
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300 - 400 Employee
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Marketing Coordinator
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2005 - 2014
Managed a robust literature portfolio including hundreds of print and digital pieces, coordinated corporate events and tours, and provided backup receptionist duties. Managed a robust literature portfolio including hundreds of print and digital pieces, coordinated corporate events and tours, and provided backup receptionist duties.
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Standard Process Inc.
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United States
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Wellness and Fitness Services
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300 - 400 Employee
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Administrative Assistant
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2002 - 2004
Assisted with a wide variety of administrative tasks, such as proofreading, filing, and data entry. Improved department efficiencies by implementing numerous process improvements. Assisted with a wide variety of administrative tasks, such as proofreading, filing, and data entry. Improved department efficiencies by implementing numerous process improvements.
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Education
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2013 - 2016
Cardinal Stritch University
Bachelor of Business Administration (BBA), GPA: 4.0 -
1999 - 2001
Waukesha County Technical College
Associate in Applied Science, Marketing
Community
