Experience

InDeed We Can Ltd

• New Zealand
• Business Consulting and Services
• 1 - 100 Employee

• Social Content Creator

  • Sep 2017 - Present

  I began at Indeed We Can when it was full VA Agency working for clients who wanted a social media presence and had neither the time and/or knowledge to do it themselves. Now the business is more geared towards being a Social Marketing Agency however my role has remained the same. The role encompasses: - Planning, drafting, creating, copy writing, scheduling and publishing social media posts across popular social media platforms including the graphics that accompany most posts - Working alongside clients to develop and maintain an ongoing content strategy and providing a simple monthly analysis of social content - Monitoring of social engagement and engaging on behalf of client where appropriate - Working with Mailchimp and Klaviyo to plan, draft, create, write and schedule regular email newsletters - Developing ongoing strategies for posting that aligns with the needs of each client - Working with new clients to set up initial social content strategy and posting schedules



katproductions

• United Kingdom
• Technology, Information and Internet

• Director, Web Designer & Social Media Trainer/Advisor

  • Feb 2005 - Feb 2019

  katproductions delivers self-editable websites, social media, business blogging and social media training to small local business. Our websites are great looking and easy to maintain, perfect for small local businesses wishing to have a professional yet welcoming website for their customers. I love my job as I meet so many passionate local firms and their enthusiasm is often infectious! We've worked with so many brilliant local businesses, not only with their websites but also helped many business owners to understand the importance of and how to use social media. Most recently I've worked with Hull based Learning Places in developing and delivering funded 'social media for business' workshops and also developed an accredited Social Media for Small Business Certificate programme.



Meet Beverley Business Women's Network

• Beverley, East Yorkshire

• Co-founder

  • Apr 2007 - Dec 2010

  Friendly, informal and support network for women in business in the East Yorkshire area. MBBWN offered monthly meetings that delivered keynote speakers and offered a forum for small business owners to support one another. Friendly, informal and support network for women in business in the East Yorkshire area. MBBWN offered monthly meetings that delivered keynote speakers and offered a forum for small business owners to support one another.



Cellarmasters

• Australia
• Retail
• 1 - 100 Employee

• Direct And Online Marketing Manager

  • Jul 2001 - Aug 2002

  This position was almost identical to the previous position held at Cardmember Wines in NZ. Direct Marketing Manager with a portfolio of direct selling wine clubs utilising both direct marketing and ecommerce to facilitate sales. Set up and developed new wine club including planning, launch and ongoing marketing programme, brand development and performance analysis. Managed marketing strategy that sought to continuously improve ROI, customer acquisition and retention. Ongoing reporting to management levels weekly to annually covering sales and budget forecasting, short-term and long-term strategies, customer behaviour analysis. Worked alongside Call Centre Management, Management Team, Graphics and Copywriting.



Cardmember Wines

• Auckland, New Zealand

• Direct Marketing Manager

  • Apr 2000 - Jul 2001

  Direct Marketing Manager for a portfolio of wine clubs. Cardmember Wines was owned by Fosters. Direct Marketing Manager with a portfolio of direct selling wine clubs utilising both direct marketing and ecommerce to facilitate sales. Set up and developed new wine club including planning, launch and ongoing marketing programme, brand development and performance analysis. Managed marketing strategy that sought to continuously improve ROI, customer acquisition and retention. Ongoing reporting to management levels weekly to annually covering sales and budget forecasting, short-term and long-term strategies, customer behaviour analysis. Worked alongside Call Centre Management, Management Team, Graphics and Copywriting.



TMP Worldwide

• United States
• Advertising Services
• 300 - 400 Employee

• Direct Marketer/Marketing Co-ordinator

  • Jun 1997 - Apr 2000

  - Development/administration of first company website - Direct Marketing, General Marketing, Brand Management and Service Development within the Marketing Team - Editor of several published newsletters for both internal staff, external temp staff and clients involving research, copywriting and working closely with Graphic Designer and Marketing Manager - Market Research including the annual Nationwide Lampen Salary Survey that involved the creation and development of nationwide survey, collation and dissemination of results in 3 media covered annual results events in Auckland, Wellington and Christchurch. - Event Management including organising the Lampen Salary Survey Results Release events in three major cities each year, and specific events internally for employees, external events for clients and our temporary staff banks. - Management of business marketing collateral