Experience

Wall Street Horizon

• United States
• Financial Services
• 1 - 100 Employee

• Marketing Director

  • Jun 2011 - Present

  Responsible for marketing communication programs including:- generating and promoting content- creating digital marketing campaigns- managing events including seminars and webinars- developing collateral material - launching new corporate website and manage content via CMSWall Street Horizon provides institutional traders with the most accurate and comprehensive corporate event data including earnings calendars, dividend dates, option expiration dates, splits and investor conferences. By keeping clients apprised of critical market-moving events and event revisions, our data empowers financial professionals to take advantage of or avoid the ensuing volatility.



Cengage Group

• United States
• E-Learning Providers
• 700 & Above Employee

• Freelance Permissions Editor

  • Aug 2009 - Aug 2016

  Serve as liaison between author, editors and legal department in the permissioning of various material such as graphics within each title. Serve as liaison between author, editors and legal department in the permissioning of various material such as graphics within each title.



NetApp

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Freelance Marketing Consultant

  • Mar 2006 - Nov 2008

  Worked for Onaro prior to the NetApp acquision -- provided sales and marketing support including planning and executing trade shows and events and editing collateral material. Worked for Onaro prior to the NetApp acquision -- provided sales and marketing support including planning and executing trade shows and events and editing collateral material.



FairMarket (acquired by eBay)

• Senior Marketing Communications Manager

  • Sep 1999 - Aug 2001

  - Developed measurable lead generation programs within $4 million dollar budget including online campaigns, web-based and traditional seminars and direct mail- Launched new corporate website design and content on quarterly basis - Developed content and edited marketing materials including brochures, product collateral, sales presentations/kits - Directed daily activities of cross-functional marketing communications team consisting of in-house creative group, writers and support staff - Managed advertising agency, DDB, to execute print and online advertising strategy, creative direction, media selection, focus group testing and placement- Directed launch of new corporate positioning from new logo implementation to communicating new messaging to the sales force