Experience

Universität der Bundeswehr München

• Aviation and Aerospace Component Manufacturing
• 1 - 100 Employee

• PhD Student in Augmented Reality

  • Nov 2018 - Present

  • Conducting research on the Influence of Augmented Reality on Consumer Behaviour.• Presenting research results at Academic Conferences, e.g. 5th Intl. AR VR Conference, 2019 AMA Summer Conference.• Speaking at Industry Conferences, e.g. Community Gipfel (communitygipfel.de), Social Media Conference (socialmediaconference.de)

• Research Associate at the Chair of Digital Marketing & Media Innovation

  • Nov 2018 - Present

  • Research Projects, e.g. AR in Manufacturing in Cooperation with the AREA (thearea.org/)• Conference Coordinator of the 5th International AR VR Conference (arvrconference.com)

• Lecturer

  • Jan 2019 - Present

  • Research Seminar New Realities• Statistics - Quantitative Methods• HRM - Personal Branding & Employer Branding



REVIDERM AG

• Germany
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Junior Product Manager Skincare

  • Mar 2017 - Oct 2018

  Active in the fields of skincare and medical, both in B2B and B2C.• Project lead of the launch of a new product line, aiming for increased brand awareness and market share of cosmetic surgeons.• Contributed to successful brand relaunch, focusing on sourcing, testing, defining, conceptualizing and designing primary and secondary packaging.• Enhancing sales by conceptualizing and coordinating quarterly promotions. Active in the fields of skincare and medical, both in B2B and B2C.• Project lead of the launch of a new product line, aiming for increased brand awareness and market share of cosmetic surgeons.• Contributed to successful brand relaunch, focusing on sourcing, testing, defining, conceptualizing and designing primary and secondary packaging.• Enhancing sales by conceptualizing and coordinating quarterly promotions.



Clarins Group

• Personal Care Product Manufacturing
• 700 & Above Employee

• Product Marketing I Internship

  • Nov 2016 - Feb 2017

  Supported the Product Managers of HERMÈS fragrances in implementing and controlling marketing strategies as well as in the operative business and ongoing projects.• Contributed to successful seasonal sales campaigns by assisting in conceptualizing, implementing and evaluating product launches and promotions.• Ensured continuous market knowledge by monthly evaluating market and competitive analyses based on IRI data and preparing the quarterly report.• Increased sales and customer experience in HERMÈS boutiques and selected counters by developing and implementing exclusive POS promotions.



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Trade Marketing Designer Brands I Internship

  • Apr 2015 - Aug 2015

  Supported the Trade Marketing Team under direct supervision of the department director in designing, planning and implementing customer-specific promotions.• Contributed to successful realization of L'Oréal Luxe's biggest promotion by developing and designing a guideline containing sales strategies and product information for beauty advisors.• Facilitated the organization of spontaneous POS promotions by optimizing the planning system for promotional gifts across brands.• Developed layout concepts for displays, magazines and mailings independently as well as in collaboration with agencies.



Yves Rocher

• France
• Retail
• 700 & Above Employee

• Sales Development and Training I Internship

  • Aug 2014 - Feb 2015

  Assisted the Sales Development & Training Manager in developing, designing and implementing sales promotion strategies within the DACH countries.• Supported successful launch of a new product line by conceptualizing and executing a testimonial campaign for sales staff and influencers.• Enhanced cross- and up-selling by conceptualizing and designing online training tools and information material for sales staff in German and French language.• Implemented and evaluated POS promotion measures in critical stores to be subsequently added to the companywide sales promotion strategy.



Schuler Group

• Germany
• Machinery Manufacturing
• 700 & Above Employee

• Accounting I Internship

  • Feb 2012 - Apr 2012

  Supported the accounting department and was responsible for the full accounts payable cycle using the SAP system in collaboration with the purchasing department. Supported the accounting department and was responsible for the full accounts payable cycle using the SAP system in collaboration with the purchasing department.



Avira

• Information Services
• 1 - 100 Employee

• Product Marketing I Internship

  • Sep 2011 - Oct 2011

  Supported Product Managers in all aspects of the Avira partner events and created multilingual presentations used by key executives. Supported Product Managers in all aspects of the Avira partner events and created multilingual presentations used by key executives.