Katrin Ortbauer
Brand Manager at Mavie Next- Claim this Profile
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German Native or bilingual proficiency
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English Full professional proficiency
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Spanish Limited working proficiency
Topline Score
Bio
Credentials
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Zertifizierte GS1 Category Managerin®
GS1 Germany GmbHOct, 2020- Sep, 2024
Experience
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Mavie Next
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Austria
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Wellness and Fitness Services
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1 - 100 Employee
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Brand Manager
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Aug 2023 - Present
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Unilever
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United Kingdom
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Manufacturing
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700 & Above Employee
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Brand & Innovation Manager Dressings Germany & Austria
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Oct 2022 - Jul 2023
Responsibility for entire dressings category | Strategic brand lead Hellmann's | Leading Dressings Team- P&L responsibility for Dressings category in Germany & Austria- Development of category and brand strategies- Category and brand management including innovation process, portfolio management, pricing and channel strategies- Conceptualization, creation and leading campaigns & brand activations (ATL + BTL)- Project lead for several innovations and roll-outs, including business cases, trade stories and coordinating x-functional project teams Show less
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Brand & Innovation Manager Nutrition | Unilever Österreich
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Jan 2022 - Oct 2022
Brand & Category Lead Dressings & New Meat Austria // Team lead for dressings:- Holistic & strategic brand management including the innovation process for dressings & new meat, strategic portfolio decisions, portfolio management, pricing and channel strategies- Conceptualization, creation and leading campaigns & brand activations (ATL + BTL)- Project lead for several innovations, including building business cases and trade stories, and coordinating x-functional topics like listing recommendations, local deply (R&D) conditions, factory capacity planning or obsoletes management Show less
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Unilever Future Leaders Program | Unilever Deutschland
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Jan 2020 - Dec 2021
2-year trainee program based in Hamburg, including the following positions:- Junior Brand Manager, Foods: Leading the launch of a snacking brand in Germany via D2C, whilst preparing for a sequential launch into further channels of the German market- Junior Key Account Manager, Home & Personal Care: Supporting in annual negotiations with the biggest hard discount customers- Junior Trade Marketing Manager, Beauty & Personal Care: Responsible for POS activations of Dove masterbrand & skin cleansing Show less
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Beiersdorf
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Germany
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Personal Care Product Manufacturing
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700 & Above Employee
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E-Commerce Intern | Healthcare
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May 2019 - Sep 2019
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Unilever Food Solutions
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Food & Beverages
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100 - 200 Employee
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Customer Development Intern | Food Solutions
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Feb 2019 - Mar 2019
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RB
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IT Services and IT Consulting
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1 - 100 Employee
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Trade Marketing Intern | Healthcare
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Jul 2018 - Sep 2018
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Ernst & Young
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China
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Accounting
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700 & Above Employee
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Audit Intern | Manufacturing Industries
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Jan 2017 - Apr 2017
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Dyson
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Household Appliance Manufacturing
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1 - 100 Employee
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Marketing Assistant | Consumer Products
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Sep 2015 - Jun 2016
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Education
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2017 - 2019
CEMS - The Global Alliance in Management Education
Master in Management, MIM, International Management/CEMS -
2017 - 2019
WU (Wirtschaftsuniversität Wien)
Master of Science - MSc, International Management -
2018 - 2018
Copenhagen Business School
Semester abroad as part of the master program, International Management/CEMS Master -
2016 - 2017
The Hong Kong University of Science and Technology
Semester abroad as part of the bachelor program -
2014 - 2017
WU (Wirtschaftsuniversität Wien)
Bachelor of Science - BSc (WU), International Business Administration
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