Katrina Ines Ramirez

Event Sales and Logistics Manager at Love Catering, Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Los Angeles Metropolitan Area, US

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LinkedIn User

I first met Katrina when she spearheaded the 2018 Anastasia Beverly Hills Halloween Party. I was immediately impressed by her ability to meet the nuanced requirements of guests, and exceed the expectations set forth by executives and her superiors in attendance. During Katrina’s tenure at Anastasia Beverly Hills, she oversaw several experiential marketing installations and events, including DragCon and BeautyCon. Proactive by nature, Katrina always demonstrated an ability to navigate unforeseeable circumstances with precision, professionalism and a positive attitude. I thoroughly enjoy working with Katrina and would be lucky to work with her again in the future!

Mike Del Monaco

Having Katrina on my team at MAC was a blessing. Her diligence, follow-up, attention to detail, team spirit and industry wits all played such a key role in every project given to her. She was always ready for a challenge and approached each project open-minded. She went above and beyond in everything she did and always made sure to think ahead. I could not write enough here to express how much Katrina played a critical role on my team and for the organization overall. She is one of kind.

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Experience

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Event Sales and Logistics Manager
      • Mar 2021 - Present

      • Responsible for overall sales efforts and logistics for all full-service events, such as private dinners, receptions, corporate functions and retail/lifestyle activations.• Manage all event logistics including initial proposal development, menu selection and tastings, beverage/bar selection, external vendor relationships, rentals, financials, and on-site event execution and staff management.• Process BEOs and event documentation including: ROS, steps of service, and staffing assignments.• Liaise regularly with Operations, Culinary and Executive teams to cultivate collaborative efforts for successful event execution.• Create and cultivate relationships with current and potential clients in an effort to generate new business.

    • Advertising Services
    • 100 - 200 Employee
    • Producer
      • Jul 2019 - Apr 2020

      Event Producer• Responsible for leading large scale programs and smaller scale projects, such as red carpet premieres, launch parties, exhibits and technological showcases.• Developed and managed event budgets and reconciled budgets post event to meet profit goals.• Worked cross-functionally (internally and externally) to ensure all event collateral, marketing materials, assets and deadlines were managed.• Liaison with in-house Creative, Design and Operations divisions to cultivate collaborative efforts for a successful project execution.• Developed project documentation including: deliverable timelines, production schedules, run of show, roles & responsibilities, staffing timelines, etc.• Sourced and negotiated contracts with external vendors and venues, as well as for city permitting needs.• Managed interns and production coordinators on smaller scale events/programs.Account Lead• Lead day-to-day account management for entertainment client’s Latin American projects.• Worked collaboratively with internal departments (creative, design, production, finance) to ensure best-in- class work and output for the client.• Tracked competitive activity and industry trends, informing the client and team where relevant to identify proactive opportunities for client growth and involvement.

    • United States
    • Personal Care Product Manufacturing
    • 300 - 400 Employee
    • Global Events & Programs Manager
      • Jun 2018 - Jul 2019

      - Management of all event logistics including but not limited to development and review of production/engineering drawings, lighting design and audio visual plans, material sample finishes and prototyping, budgeting and reconciliation, staffing (wait-staff, DJs, talent) and product & collateral allocation and shipping- On-site execution including load-in, set-up, staff direction and placement, social media coverage and event strike- Maintain relationships with all vendors including venues, hotels, travel, catering, production and AV companies

    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Assistant Manager, Global Special Events Execution
      • Jul 2016 - May 2018

      - Management of all event logistics including but not limited to development and review of production/engineering drawings, lighting design and audio visual plans, material sample finishes and prototyping, budgeting and reconciliation, staffing (wait-staff, DJs, talent) and product & collateral allocation and shipping- Development of market tools such as conference calls, recaps, reports, run of shows and any other supporting materials- On-site execution including load-in, set-up, staff direction and placement, social media coverage and event strike- Maintain relationships with all vendors including venues, hotels, travel, catering, production and AV companies- Support educational event program development, training & execution to assure successful roll-out in all markets- Work closely with Global, International and North America Marketing, Sales, Education, PR, Online and Creative to develop event concepts, ideas and tools for seamless event execution

    • Assistant Manager, North America Event Strategy & Execution
      • Dec 2014 - Jul 2016

      - Assisted in production and on-site execution of North America-based special events, including master classes, in-store retail events, public relations and marketing events, collection launches, and collaborations- Managed the overall North American Retail Event department process- Prioritized key projects and created critical paths/timelines/budgets as necessary to share internally- Distributed event renderings and any support materials as needed internally and to external vendors and constituents- Liaison for internal Creative Services department to ensure accuracy and timely delivery of artwork and assets- Developed colour collection catering and playlist briefs for global distribution

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Conference Services Manager
      • May 2013 - Dec 2014

      - Responsible for planning, up-selling and detailing all aspects of corporate meetings and events with the client, including verification and modification of space requirements, times, equipment, menus, and audiovisual- Manage function details and related activities to ensure that client's needs are satisfied- Coordinate guest room details of all group bookings including entering rooming lists, assigning upgrades, VIP accommodations and amenities- Work closely on a daily basis with clients to ensure customer satisfaction and repeat business- Software: Opera, Delphi

    • Private Events Senior Account Executive
      • Jun 2012 - May 2013

      - Worked directly with clients to book one of 6 private dining spaces, rooftop bar or main dining room for corporate lunches and dinners, rehearsal and engagement dinners, wedding ceremonies and receptions (capacity from 5 to 250 guests)- Negotiated and prepared contracts and discussed terms to ensure the most effective way to executive events- Organized room set‐up, décor, and menu selection directly with clients through day‐to‐day correspondence prior to event date- Lead weekly event meetings with Private Dining Captains and Executive Chefs to discuss upcoming week’s events, including going over menu selections, room set‐up, special instructions and any outside vendor contracts- Created and managed marketing campaigns to increase bookings in private dining spaces and acquiring new clientele- Responsible for meeting monthly and quarterly revenue goals as determined by Director of Private Events and COO

    • Private Events & Marketing Coordinator
      • Oct 2010 - Jun 2012

      - Supported Director of Special Events with event inquiry management including but not limited to taking initial inquiry, offering best available room accommodations, discuss pre‐approved food & beverage minimums and rental fees- Assisted clients with menu selection, room set‐up, and any outside vendor needs such as audio visual, décor (floral, linens)- Prepared Banquet Event Orders outlining full event details and financials and distributed to Executive Chefs and Captains

    • Hospitality
    • 1 - 100 Employee
    • Group Events & Marketing Coordinator
      • 2009 - 2010

      - Coordinated all details for meetings and events including but not limited to leading calls with clients to finalize all menu selections and room set‐up arrangements, drawing up Banquet Event Orders for all food & beverage needs, assisting with Catering staff on day of meeting with set‐up and client greeting- Serviced all group bookings of 10 or more rooms; duties included but not limited to entering rooming lists for reservations, creating invoices and taking payments on all groups, handling all VIP accommodations, meeting all group contacts upon arrival- Assistant for the Director of Sales & Marketing and Sales Managers during pre‐opening phase (November 09‐April 10) and postopening (April 10‐August 10)

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Group Services Coordinator
      • 2005 - 2008

      - Responsible for interfacing with groups booking accommodations and auditing group contracts to be distributed to Managers- Prepared daily, weekly, monthly reports and transaction logs for each property to be distributed to groups department- Maintained numerous sales log and reports including VIP reservation history, and sales inquiry reports- Provided support to department with administrative duties, office maintenance and inquiry assistance - Responsible for interfacing with groups booking accommodations and auditing group contracts to be distributed to Managers- Prepared daily, weekly, monthly reports and transaction logs for each property to be distributed to groups department- Maintained numerous sales log and reports including VIP reservation history, and sales inquiry reports- Provided support to department with administrative duties, office maintenance and inquiry assistance

Education

  • Barnard College
    Bachelor of Arts (B.A.), Liberal Arts and Sciences/Liberal Studies
    2001 - 2005
  • NYU
    Professional Certification in Meetings, Conferences & Events Management
    2011 - 2015

Community

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