Experience

Cousin Corporation of America

• United States
• Manufacturing
• 1 - 100 Employee

• Creative Director

  • Jul 2020 - Present

  • Special Project Management for Swarovski North America (License/North America's Primary Authorized Reseller, 5+ Years)• Category Leader for Department 19 - Over 400 items in 3500 stores - Adult Jewelry/Craft for the #1 retailer in the world Walmart with additional product placement in Michaels, Hobby Lobby, Joann, Meijer and countess independent boutiques/retailers all around the world.• Coordinates all marketing and presence for major trade shows both domestic and internationally (AmericasMart, MAGIC Las Vegas, Creativeworld Germany, and many more.)• Oversees all product development for finished jewelry, apparel, jewelry making components, kid's craft and general craft.• Build, lead, and review work of the creative team in the production of all web, print, and digital marketing collateral• Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology• Collaborate with the marketing and sales departments in developing marketing plans, analyzing results, and identifying opportunities• Develop internal marketing campaigns that translate marketing objectives across business units into clear and motivating creative strategies