Experience

West Michigan Community Bank
• Banking
• 1 - 100 Employee
• Head of Marketing

  • Jan 2022 - Present


Hart & Cooley

• United States
• Wholesale Building Materials
• 100 - 200 Employee

• Marketing/Sales Support

  • Jan 2020 - Nov 2021

  Marketing Sales Coordinator II • Advertising – Manage advertising plan and budget based on Marketing Strategy and execute to approved plan. Coordinate with graphic design, product managers and suppliers to meet deadlines. Track budget and metrics. • Print - Coordinate the production of a wide range of printed marketing communications, including newsletters, brochures, sell sheets, etc. for tradeshows, events, and sales use. • Tradeshows and Events– Manage tradeshow plan and budget based on marketing strategy and execute to approved plan. Coordinate all aspects of tradeshows and events from logistics of assets involved with the show, as well as any other accommodations needed for attendees, receptions, and hospitality. • Sales and customer liaison – manage online interface and provide information/updates to site where needed and work with customer service in database updates for customers. • Use Constant Contact for customer and internal communications eblasts. Use Survey Monkey to create and send out customer and employee surveys. Used Survey Monkey to benchmark the Net Promotor Score (NPS) of Hart & Cooley, Selkirk, Selkirk Canada Corp against the industry average on a quarterly bases. • Social Media - Schedule, manage and coordinate content placement, create graphics, write copy and report on analytics. Track metrics. • Write Purchase Orders, process invoices from start to finish using Oracle. Upon receipt of invoices – track to marketing budget. • Assist Marketing director with company Power Point presentations • Website content management, uploading updates to the website including pricing, sell sheets, new product information and photos. • Use Google Analytics/SEO (Search Engine Optimization) to report on websites/landing pages and make recommendations. • Create sell sheets/flyers and ads. Work with the publications to place electronic and print ads. Show less


Holland
• South Korea
• Human Resources Services
• Creative Director/Sr. Graphic Designer for USF Holland/USF Reddaway/New Penn

  • Mar 2000 - Apr 2017

L&L Jiroch
• United States
• Tobacco Manufacturing
• Graphic Designer

  • Apr 1998 - Mar 2000


O'Briens Advertising Agency Inc.

• Communication Coordinator & Project Manager

  • Sep 1995 - May 1997

  Over see and worked directly with Cadillac and Buick on initiatives and campaigns. Part of the team that successfully executed the On-Star campaign for Cadillac. Part of the team that managed the Customer Satisfaction campaign initiative for both Cadillac and Buick. Over see and worked directly with Cadillac and Buick on initiatives and campaigns. Part of the team that successfully executed the On-Star campaign for Cadillac. Part of the team that managed the Customer Satisfaction campaign initiative for both Cadillac and Buick.