Katrina Hill

Director of Public Affairs and Communication at City of Winter Haven
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Contact Information
us****@****om
(386) 825-5501
Location
Lakeland, Florida, United States, US
Skills

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5.0

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Liz Perez

I had to opportunity to work with Katrina in our Lakeland office, she is a talented artist with a great upbeat personality. She is always willing to jump in an assist others when needed. She is prompt, creative, and detail oriented. Katrina has an ability to learn quickly, navigate through detail oriented sales systems and find her way with little or no guidance.

Frank Nicsinger

Katrina is a very detail oriented sales executive who is very capable and professional. I would highly recommend her.

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Credentials

  • Salesforce Certified Pardot Specialist
    -
    Jul, 2016
    - Nov, 2024
  • Hubspot Agency Partner Certification
    HubSpot

Experience

  • City of Winter Haven
    • United States
    • Government Administration
    • 1 - 100 Employee
    • Director of Public Affairs and Communication
      • Jan 2022 - Present

      As the Director of Public Affairs and Communication I serve as the City of Winter Haven’s official story-teller, educating and engaging our diverse stakeholders. I collaborate across all line departments and lead the development and dissemination of communications both internally and externally on behalf of the City of Winter Haven. This includes the development and communication of the City’s legislative agenda, website, social media, press releases and marketing materials. As the Director of Public Affairs and Communication I serve as the City of Winter Haven’s official story-teller, educating and engaging our diverse stakeholders. I collaborate across all line departments and lead the development and dissemination of communications both internally and externally on behalf of the City of Winter Haven. This includes the development and communication of the City’s legislative agenda, website, social media, press releases and marketing materials.

  • Echo Delta
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Director of Strategy & Media
      • Jun 2020 - Dec 2021

      As the director of strategy and media for a rapidly growing agency serving clients nation-wide, I built and oversaw a talented team of digital media strategists, media buyers, search engine optimization specialists, marketing analysts and marketing automation experts, giving them the freedom to work their magic while making sure the client’s needs are met every time.I oversaw research, discovery and strategic planning for all agency clients, ushering them through the marketing planning and strategy process from discovery to deliverable. I also serves as the lead strategist on communication plan development, media buys, digital marketing campaigns and marketing automation implementations. Show less

    • Marketing Strategist
      • Sep 2018 - Jun 2020

      As the first strategist for our agency, I was responsible for proactively identifying emerging data trends, synthesizing that information and bringing it back to our team and clients when new strategies may be effective. I managed, wrote and presented detailed, well-researched marketing and media plans as well as coordinated the research and analysis for ongoing ROI monitoring and marketing strategy optimizations. I oversaw client research including both qualitative and quantitative studies.

  • CNP
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Director of Strategy & Media
      • Jun 2020 - Dec 2021

      As the director of strategy and media for a rapidly growing agency serving clients nation-wide, I built and oversaw a talented team of digital media strategists, media buyers, search engine optimization specialists, marketing analysts and marketing automation experts, giving them the freedom to work their magic while making sure the client’s needs are met every time.I oversaw research, discovery and strategic planning for all agency clients, ushering them through the marketing planning and strategy process from discovery to deliverable. I also serves as the lead strategist on communication plan development, media buys, digital marketing campaigns and marketing automation implementations. Show less

    • Marketing Strategist
      • Aug 2018 - Jun 2020

      As the first strategist for our agency, I was responsible for proactively identifying emerging data trends, synthesizing that information and bringing it back to our team and clients when new strategies may be effective. I managed, wrote and presented detailed, well-researched marketing and media plans as well as coordinated the research and analysis for ongoing ROI monitoring and marketing strategy optimizations. I oversaw client research including both qualitative and quantitative studies.

    • Account Executive
      • Feb 2014 - Sep 2018

      I worked closely with clients and our internal departments to launch marketing initiatives with an emphasis on brand strategy, positioning, storytelling, key messages and provable ROI. I developed the first comprehensive inbound marketing strategies the agency implemented including audience segmentation and content strategy.

  • Mahalak Auto Group
    • 4 Dealerships in Central Fl, 1 in Michigan, 1 in Ohio
    • Marketing & Systems Manager
      • Jan 2012 - Feb 2014

      In this role I served as the administrator and trainer for all dealership databases, email systems, and CRM systems across four Florida dealerships. I built strong relationships with the Chrysler corporate team and ensured compliance with co-op marketing, online lead response time and inventory pricing requirements. I interfaced between ownership, back office functions, sales and service department and aided in the creation and implementation process of all communications integrations. I also managed the websites and social media efforts across all six dealerships in three different states along with the inventory merchandising and management systems and on-site events for the four Florida dealerships. I also built, trained and mentored a team of internet sales representatives and three merchandising and marketing employees. Show less

  • Ledger Media Group
    • United States
    • Newspaper Publishing
    • 1 - 100 Employee
    • Senior Account Manager, Campaign Development & Management
      • Sep 2011 - Dec 2011

      My journey with this organization moved quickly. I began as an intern cross training throughout the advertising department and was hired upon graduation to pilot a new position called an account manager. This role was designed to offer support to a team of account executives in both sales and creative areas. A few months later I was promoted to be an account executive and assigned one of the most challenging and previously neglected territories. I achieved my sales goals each month by creating and selling effective multi-media campaigns for my clients. Within a year, I was brought back inside to work alongside the advertising department director and managers on major accounts. My responsibilities also included training and overseeing the team of five account managers. Show less

    • Multi-Media Account Executive
      • Aug 2010 - Sep 2011

      Exceeded sales goals, built strong relationships with clients, and grew assigned territories.

    • Account Manager
      • May 2010 - Aug 2010

      • Worked assisting a team of Account Executives in both sales and creative areas.• Maintained relationships with established clients.• Developed new creative strategies.• Created presentations and proposals for prospective clients.• Managed and organized insertion orders, creative deadlines, and other responsibilities as tasked by my team.

    • Advertising Intern
      • Jan 2010 - May 2010

      • Enhanced current advertisements to improve their performance.• Created unique advertisements for the Ledger's newspapers, magazines, and online publication.• Cross-trained to gain an understanding of the entire process.• Built upon my multitasking skills as well as learned how to manage and meet tight deadline.

  • Ruby Tuesday
    • Restaurants
    • 700 & Above Employee
    • Shift Leader
      • Apr 2005 - May 2010

      • Supervised both front-of-the-house and back-of-the-house staff throughout shifts. • Provided customer service in a variety of different positions and responded to and resolved guest complaints. • Trained employees and ensured proper staffing levels in each area of operation throughout each shift. • Handled all cash and reporting procedures at the beginning and end of business day. • Supervised both front-of-the-house and back-of-the-house staff throughout shifts. • Provided customer service in a variety of different positions and responded to and resolved guest complaints. • Trained employees and ensured proper staffing levels in each area of operation throughout each shift. • Handled all cash and reporting procedures at the beginning and end of business day.

  • Lifeway Christian Resources
    • United States
    • Book and Periodical Publishing
    • 700 & Above Employee
    • CentriKid Camps Recreation Director and Photographer
      • May 2006 - Aug 2009

      • Planned and Coordinated the camp’s recreational programs for over 600 campers at any given time. • Created and implemented various themed fun and educational small group classes for campers. • Trained and supervised the staff in recreation games, coaching techniques and safety procedures. • Inventoried and distributed equipment for all outdoor activities. • Evaluated each aspect of camp on a weekly basis to improve quality as well as ensure age appropriateness. • Captured location and event photographs for Lifeway’s future marketing. • Marketed, edited and tracked sales of group photographs. Show less

  • American Heart Association
    • United States
    • Wellness and Fitness Services
    • 700 & Above Employee
    • Communication, Event Planning, Promotions Intern
      • Aug 2005 - Dec 2005

      • Handled the office’s mass communication process, including creating and distributing monthly newsletters. • Coordinated a network of volunteers, donors, and partnership businesses leading to successful events. • Worked on the primary logistical details for the Alachua County Heart Walk and Heart Ball. • Ensured branch compliance with communication guidelines provided by headquarters. • Handled the office’s mass communication process, including creating and distributing monthly newsletters. • Coordinated a network of volunteers, donors, and partnership businesses leading to successful events. • Worked on the primary logistical details for the Alachua County Heart Walk and Heart Ball. • Ensured branch compliance with communication guidelines provided by headquarters.

Education

  • Columbia Business School
    Graduate Certificate, Digital Marketing Strategy
    2018 - 2018
  • Florida Southern College
    Bachelor of Science - BS, Mass Communication - Advertising
    2008 - 2010
  • University of Florida
    AS, Mass Communication
    2004 - 2007

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