Katrina Cheong
Associate Director at Sands China- Claim this Profile
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Bio
Experience
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Sands China
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China
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Hospitality
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700 & Above Employee
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Associate Director
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Jul 2017 - Present
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Hua Yan Group Limited
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Entertainment Providers
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1 - 100 Employee
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Senior Manager - Special Event and Campaign
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Mar 2017 - Present
Developing, planning, executing the concepts and strategies for all marketing campaignes,promotions and social/media/ cooperate events, pushing for remarkable in all aspects of the roleWorking closely with Marketing and Sales, creative to develop promotions and event conceptsOverseeing Operational processes required to execute the eventsLead production teams in executing creative requests of the company headLaunch, test and develop guidelines for all new innovative event activityEnhance overall team effectiveness and performance
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Chief officer - Administration and Marketing
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Apr 2014 - Mar 2017
Overall responsible for the company Administration and Marketing activies of the large-scale China show - Monkey King, which after eight years’ unremitting efforts and huge investment joint by Huayan Group and Sands China limited-Providing instructional leadership to department managers-Developing and implementing the company's strategic plan-Reviewing administrative policy-Developing and implementing budgets-Supervising marketing efforts-Motivating sales staff-Overall responsible for the PR and events -Perform social media community management duties-Responsible for brand identity for all company brands
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City of Dreams Macau
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Macao
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Hospitality
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300 - 400 Employee
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International Marketing - Promotion and Events Supervisor
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2010 - 2014
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Marketing - Call center Supervisor
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2008 - 2010
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MGM MACAU
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Macao
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Hospitality
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700 & Above Employee
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Marketing Player Development Executive
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2007 - 2008
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Wynn Macau
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Macao
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Hospitality
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700 & Above Employee
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PABX - Guest Services Agen
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2006 - 2007
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Education
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Institute For Tourism Studies Macao
Bachelor's degree, Hotel Management