Katrina Bartos

Business Development Specialist at Alair Homes Charlotte
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Location
Charlotte, North Carolina, United States, US

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Kyle Kirchhoff

True sales and marketing professional! Had the privilege of working with Katrina as a sales leader colleague and working directly for her when she secured a VP of Sales & Marketing role. Her creativity, eye for detail, and follow through is top notch. I view Katrina as results oriented, data driven leader who cares deeply about people. Katrina’s ability to embrace new ideas and juggle multiple projects was fantastic. Always thinking and executing processes that would create more opportunity and drive sales forward. I consider her an effective leader, mentor and coach and she is missed. Katrina will be a tremendous asset & team player to whoever is fortunate to partner with her going forward.

Jerry Brown BBA, MBA

Working directly for Katrina I found her to be an excellent leader, supportive of her direct reports and always available when needed. Her leadership skills were among the best I ever experienced. She was able to provide well thought out guidance when situations arose. I found her to be highly motivational and inspirational. I highly recommend Katrina to anyone looking for a highly competent, results orientated management professional. She would be an awesome additional to any organization.

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Credentials

  • NC Real Estate Licence
    NCREC
  • SC Real Estate License
    SCREC

Experience

    • United States
    • Construction
    • 1 - 100 Employee
    • Business Development Specialist
      • Aug 2023 - Present
    • United States
    • Construction
    • 1 - 100 Employee
    • VP of Sales and Marketing
      • Jan 2020 - Jan 2023
    • United States
    • Real Estate
    • 700 & Above Employee
    • Area Sales Manager
      • Dec 2018 - Jan 2020

    • Diretor of Marketing
      • Feb 2018 - Nov 2018

    • Director of Sales and Marketing
      • Feb 2016 - Feb 2018

    • United States
    • Real Estate
    • 700 & Above Employee
    • General Sales Manager
      • Aug 2013 - Feb 2016

      Oversees all sales personnel in assigned communities and implements day-to-day selling strategies with New Home Counselors. Assists in new product design. Staffs communities with best quality sales team possible; interviews, hires and trains staff and subsequently reviews community and salespersons’ performance. Manages sales effort to meet/exceed business plan. Tours Beazer and competition’s subdivisions; views new projects and product lines. Develops and implements sales strategies and sets/updates pricing to be competitive in market. Conducts sales meetings and instructs staff. Ensures sales are at highest absorption while maintaining profits. Monitors lot mix, phasing, new starts, lot premiums, specifications and promotions. Clarifies policy questions and resolves customer issues/problems. Reviews reports, forecasts and contracts on periodic basis.. Reviews advertising strategy and provides input. Show less

    • United States
    • 1 - 100 Employee
    • Sales Manager
      • Apr 2012 - Aug 2013

      Responsible for the successful sales and marketing of assigned community/communities. Meet sales goals through implementation of effective marketing, consistent follow-up, applying knowledge and skills to customer needs during the buying/construction process to ensure satisfied homeowners and future referrals. Interview, recommend, train, and manage sales assistants. Participate in company-wide marketing activities and make recommendations as appropriate. Consult with Builder as necessary on product development and improvement. Show less

    • Contract Sales and Marketing Director, Viking Development Corp.
      • May 2011 - Apr 2012

      Developed a new, fresh marketing campaign to include brochure, inserts, and website for a custom homebuilder. Initiated process for centralized options pricing and base home packages. Developed new introductory house package to enable builder to compete against production builders. Conducted sales on behalf of builder. Engaged in networking to build stronger ties with land developers to source land opportunities. Actively sought out marketing opportunities for builder to partner with single lot owners to promote Viking's "To Be Built" listings in MRIS. Managed copywriting, web updates, Realtor communications, and sales process. Successfully campaigned for builder recognition by entering and winning a MAX award for Viking's model home. Researched and provided recommendations for product when current house offerings did not match building envelope. Managed customer relations and follow up throughout sales process. Wrote custom sales contracts. Worked directly with vendors as necessary to ensure accurate bids and satisfied homeowners. Developed process by which more homes were professionally photographed and added to the website to increase visitor duration on the site. Conducted live chats with site visitors and converted to appointments. Show less

    • United States
    • Construction
    • 700 & Above Employee
    • Sales and Marketing Representative
      • Oct 2009 - Jun 2011

      Responsible for influencing the decision process and communicating value to buyers through in-depth needs analysis. Initiated target marketing for assigned community.Performed cost-estimates, presented purchase agreements, assisted customers in matching the correct financing program to their needs, demonstrated homesites/lots, demonstrated blueprints/siteplans, and maintained the overall image of the community. Responsible for influencing the decision process and communicating value to buyers through in-depth needs analysis. Initiated target marketing for assigned community.Performed cost-estimates, presented purchase agreements, assisted customers in matching the correct financing program to their needs, demonstrated homesites/lots, demonstrated blueprints/siteplans, and maintained the overall image of the community.

    • Owner
      • 2007 - 2008

      Provided full service sales and marketing consulting. Industries served included advertising agencies, residential construction, dentistry, product manufacturing, real estate, and retail. Work included pitch development, process analysis and implementation, web site development, brochure/marketing development, public relations and sales consultations. Provided full service sales and marketing consulting. Industries served included advertising agencies, residential construction, dentistry, product manufacturing, real estate, and retail. Work included pitch development, process analysis and implementation, web site development, brochure/marketing development, public relations and sales consultations.

    • United States
    • Advertising Services
    • Partner
      • 2002 - 2007

      Full service advertising agency serving the homebuilding industry. Full service advertising agency serving the homebuilding industry.

Education

  • James Madison University
    M.Ed., Audiology
    1992 - 1993
  • The University of Southern Mississippi
    BS, Communication Disorders
    1988 - 1992

Community

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