Katrina Barcelon
at Vista Land and Lifescapes, Inc.- Claim this Profile
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Bio
Experience
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Vista Land and Lifescapes, Inc.
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Philippines
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Real Estate
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700 & Above Employee
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Oct 2022 - Present
• Creates and maintains analytic reports related to digital marketing services• Manages multiple databases containing SEO activities, KPIs, and web/social media insights.• Regularly communicates findings to internal and external stakeholders and performs coordination activities with the technical and business development teams.• Conducts data and statistical modeling pertaining to combinations of marketing strategies (digital funnels)
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Mar 2021 - Oct 2022
• Consolidated data from different web tools (Google Analytics, Google Search Console, SEMRUSH, etc.)• Developed interactive dashboards using PowerBI that bring out actionable insights for key stakeholders
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Research Assistant
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Jun 2018 - Jan 2021
• Participated in data gathering procedures such as secondary data gathering, key informant interviews (KII) and focus group discussions (FGD). • Developed electronic survey questionnaires to automate data collection resulting to reduced data entry time. • Utilized correlation, regression, ANOVA, and other statistical techniques to measure the socioeconomic and environmental progress of community-based forest managed areas using STATA, R, and Excel. • Used data visualization tools in R and Excel to summarize and present data in a comprehensible manner. • Authored and co-authored program assessment reports, project completion reports, and technical bulletins in relation to forest management policies. • Presented research findings and analysis to related technical working groups and policymakers as well as to farmers and locals who participated in the studies. Show less
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Education
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University of the Philippines Los Baños
Bachelor of Science, Statistics