Experience

IntelePeer

• United States
• Software Development
• 100 - 200 Employee

• Senior Web Marketing Manager (WordPress)

  • Oct 2021 - Present

  As the Senior Web Marketing Manager, I implement the company’s web‐based marketing strategy to promote the brand, attract visitors, and generate sales. I also assist in end‐to‐end marketing activities, such as developing integrated marketing strategies and plans that leverage all marketing channels (paid, owned and earned media) that align to company priorities and deliver on acquisition and brand objectives. Roles/responsibilities: • Plan and implement web‐based marketing strategies… Show more As the Senior Web Marketing Manager, I implement the company’s web‐based marketing strategy to promote the brand, attract visitors, and generate sales. I also assist in end‐to‐end marketing activities, such as developing integrated marketing strategies and plans that leverage all marketing channels (paid, owned and earned media) that align to company priorities and deliver on acquisition and brand objectives. Roles/responsibilities: • Plan and implement web‐based marketing strategies and campaigns via the website. • Develop and expand the company’s web presence through online sources; promotes company brand through these channels. • Coordinate with other marketing team members to ensure active promotions and campaigns are represented on the website. • Collaborate with web design, development, and content staff to monitor and improve search engine optimization (SEO) results for the company’s site. • Develop business cases for marketing programs and make recommendations on marketing tactics • Collaborate with the other marketing teams, other internal stakeholders, and external agencies and vendors. Show less



Coalfire

• United States
• Computer and Network Security
• 700 & Above Employee

• Web Operations Manager (Kentico)

  • Apr 2021 - Oct 2021

  Westminster, Colorado, United States • Managed Coalfire’s web properties to support traffic and engagement goals through a dynamic, compelling user experience • Improved content quality in collaboration with content producers by writing and editing copy, designing effective site pages, and leveraging photo, video, and infographic assets • Maintained message and design integrity by using Coalfire’s brand and style guides • Partnered with content/product marketing and marketing operations teams to support demand generation… Show more • Managed Coalfire’s web properties to support traffic and engagement goals through a dynamic, compelling user experience • Improved content quality in collaboration with content producers by writing and editing copy, designing effective site pages, and leveraging photo, video, and infographic assets • Maintained message and design integrity by using Coalfire’s brand and style guides • Partnered with content/product marketing and marketing operations teams to support demand generation and brand awareness through campaign landing pages, webinars, and content assets • Owned SEO strategy and publish metrics to provide general and keyword-specific recommendations for content development

• Senior Media Marketing Specialist

  • Jan 2019 - Mar 2021

  Westminster, Colorado, United States

• Media Marketing Specialist

  • Aug 2016 - Dec 2018

  Westminster, CO As the Media Marketing Specialist, I coordinated and assisted with the marketing activities at Coalfire which included support of marcom projects, collateral material development, event and trade show support, go-to-market team support, managing and delivering all social media activities, and other duties as assigned. My duties include: Marketing • Supported tradeshow planning and preparation including shipping materials to events • Helped design collateral materials •… Show more As the Media Marketing Specialist, I coordinated and assisted with the marketing activities at Coalfire which included support of marcom projects, collateral material development, event and trade show support, go-to-market team support, managing and delivering all social media activities, and other duties as assigned. My duties include: Marketing • Supported tradeshow planning and preparation including shipping materials to events • Helped design collateral materials • Organized the preparation of proposals and presentations using marketing resource materials such as brochures, data, slides, photographs, and reports • Organized the preparation of proposals and presentations using marketing resource materials • Helped in ideation and creation of brochures, presentations, videos, photographs, and reports • Tracked marketing expense reports for the department • Worked with web team to post and maintain content on company website (Kentico) Social Media • Created and implementing the social media framework that will be applied at Coalfire- includes tweeting, sharing, engaging, liking, increasing the social reach) for Coalfire • Helped Segment Directors create social media campaigns and calls-to-action that drive target buyers to Coalfire • Spent time on LinkedIn every day to find engagement opportunities, finding ways to grow LinkedIn company followership, and improve overall LinkedIn company pages • Leveraged Linkedin Publishing Platform to understand influential content that is shared with appropriate cybersecurity groups and people that are sharing them • Worked with PR agency to determine appropriate tweet frequency and begin to tweet on behalf of Coalfire to engage and increase followers. Receiving multiple mentions and re-tweets in the process • Implemented social media SEO tactics that align with keyword and other Coalfire SEO strategies • Conducted competitive analysis studies on digital footprint of competitors

• Marketing Intern

  • Sep 2015 - Jul 2016

  Westminster, CO Throughout my first few months at Coalfire, I was an intern working in the marketing department. Roles/responsibilities: • Updated the company’s Kentico website • Organized and facilitating a team bonding and work meeting • Created event/dinner invitations for networking opportunities using Pardot, Eventbrite, and Adobe Cloud • Compiled contact lists using PeopleImport and Salesforce • Analyzed competitor marketing and sales materials both on and offline • Assisted with the… Show more Throughout my first few months at Coalfire, I was an intern working in the marketing department. Roles/responsibilities: • Updated the company’s Kentico website • Organized and facilitating a team bonding and work meeting • Created event/dinner invitations for networking opportunities using Pardot, Eventbrite, and Adobe Cloud • Compiled contact lists using PeopleImport and Salesforce • Analyzed competitor marketing and sales materials both on and offline • Assisted with the execution of trade shows • Assisted with mailings and print production • Assisted in the company’s new brand launch Work Highlight: Sales Kick Off (SKO) In February 2016, my team and I facilitated a three day sales training event. During the day, sales employees listened to speakers, had discussions, and listened to the exec team talk about goals. Roles/responsibilities: • Produced signage (welcome signs, agenda posters, pocket agendas, flyers) • Liaison between hotel staff and vendors to coordinate the event • Compiled binders for sales people of the presentations and useful information



Jiffy Lube Live Amphitheater

• Sales (Seasonal)

  • Jun 2013 - Aug 2015

  Bristow, VA Jiffy Lube Live is one of the premier concert venues in Virginia. I worked in one of three merchandise stands, selling clothes and trinkets to customers. It was a fast paced environment with constant people interaction. Roles/responsibilities: • Pushed merchandise on target markets • Sold merchandise through cash and credit card sales • Personal goal: great customer service and generate sales



ETS

• Education Administration Programs
• 700 & Above Employee

• Reading Management Systems Intern

  • May 2015 - Jun 2015

  Ewing, NJ, Kansas City, MO, and Salt Lake City, UT Working at ETS was one of my favorite work experiences. During this internship, a typical work week was 7 days a week and 10-12 hours a day. On-site I sorted, filed, and scanned graded Advanced Placement tests. This internship also gave me the chance to travel and experience a different part of the United States; summer 2015 I worked on Physics in Kansas City, Missouri and GoPo Comp in Salt Lake City, Utah.



The Breeze

• Account Executive

  • Mar 2014 - Apr 2015

  James Madison University By the end of the year, I generated $24,000 in advertising revenue (4 out of 10 account executives) and actively managed 27 clients. Sales roles/responsibilities: • Cold called prospects • Maintained ongoing relationships with clients • Worked with a designer to create ads http://www.breezejmu.org/



Reel Change Film Festival

• PR Coordinator

  • Jan 2013 - Apr 2014

  Harrisonburg, VA I worked as the PR Coordinator three years in a row. My team and I begin preparation in January by sending out emails, putting up flyers, and creating community awareness. Roles/responsibilities: • Created social media awareness through Twitter and Facebook • Contacted local businesses and newspapers to promote the film festival • Reached out to the JMU and Harrisonburg community to create involvement



ETS

• Education Administration Programs
• 700 & Above Employee

• Reading Management System Intern

  • May 2013 - Jun 2013

  Ewing, NJ and Cincinnati, OH Working at ETS was one of my favorite work experiences. During this internship, a typical work week was 7 days a week and 10-12 hours a day. On-site I sorted, filed, and scanned graded Advanced Placement tests. This internship also gave me the chance to travel and experience a different part of the United States; this summer I worked in Cincinnati, Ohio on Computer Science (30,000 tests) and Spanish Language (135,000 tests).



Montclair Property Owners Association

• Recreation Supervisor

  • May 2010 - Aug 2012

  (Seasonal) During my first two summers as a Recreation Guard, I had the responsibilities of recording residents entering into the facilities and assisted them with minor problems. (Seasonal) The third summer I was promoted to Recreation Supervisor. This position required me to harness more customer service skills, while still having a backbone. As a relatively skinny young woman just starting her second year in college, the real challenge of this job was to get adults to respect me as a… Show more (Seasonal) During my first two summers as a Recreation Guard, I had the responsibilities of recording residents entering into the facilities and assisted them with minor problems. (Seasonal) The third summer I was promoted to Recreation Supervisor. This position required me to harness more customer service skills, while still having a backbone. As a relatively skinny young woman just starting her second year in college, the real challenge of this job was to get adults to respect me as a superior. Most of my confrontation arose when people walked in without their tag and I had to escort them out. I learned to hold my own in a difficult situation and to stand firm to the goals set by the company’s rules. My other duties included: • Monitored recreation activity • Managed 30 recreation guards • Filed paperwork and creating time sheets Show less